Mark Rudan – ‘Western United to become Australia’s next biggest club’

Mark Rudan has always been a quiet achiever. He always let his boots do the talking either as a no nonsense central defender or fullback.

Mark Rudan, the Western United senior coach, has always been a quiet achiever.

As a professional player he always let his boots do the talking either as a no nonsense central defender or fullback.

Life after football can be very difficult for many former players but Rudan has made the transition to coaching with total aplomb.

After cementing his career with NSW NPL 1 club, Sydney United, where his teams won a number of honours, Rudan turned the fortunes of a depressed Wellington Phoenix in the 2018/19 A-League and recently completed an outstanding, maiden season with debutantes, Western United.

However, if you ask Mark Rudan whether life is easy in the cutthroat world of football coaching, he will confirm a consistent work ethic , detailed research, analysis and preparation and superior man management skills are essential in any coaching success story.

In this interview with Roger Sleeman, Rudan reflects on his playing career, coaching experience and football philosophy.

 

ROGER SLEEMAN

You were part of that amazing Sydney United production line of the 1990’s which included Jason Culina, David Zdrilic, Tony Popovic, Ante Milicic, Paul Bilokapic , Ante Moric and Sean and Mark Babic.

Can this ever be replicated?

MARK RUDAN

Football goes in cycles but a lot of things we do now on the pitch were done in the 1970’s.

However, these days, there are vast improvements in preparation, player welfare and diet.

People try to complicate the game but it can be a very simple if you treat it that way.

In relation to the golden era at Sydney United, you have to remember there was a strong tradition in the Croatian community and a way for our parents to integrate into the wider community through the football club.

Consequently, we gave everything on the football field in recognition of our heritage.

I remember the youth coaches like former Socceroo, Dennis Yaager who helped me so much and in particular,Maurice Sullivan, the legendary club flanker, who coached me in u14’s and was a great influence on my career because he told me if I put the work in I could make the grade.

 

ROGER SLEEMAN

When you first came through the Sydney United youth system, did you ever believe you would reach the pinnacle in Australian football coaching?

MARK RUDAN

When I first started playing, coaching was the furthest thing from my mind and I just wanted to be the best player I could be.

I wasn’t blessed with exceptional talent but I possessed an inner determination, resilience and a motivation to get the best out of myself which are qualities often more important than star quality.

Today, I regularly see young talented players who have the skills set but don’t have the necessary qualities to fight for success.

My identification with coaching really developed when I was in Germany at Allemania Aachen with Jorg Berger, my second coach at the club.

His understanding of the game and ability to adjust tactics and formation during a game and his man management skills, separated him from any other coach I’d known.

He was the first person who really made me think coaching could be an option after my playing days were over.

 

ROGER SLEEMAN

How much did Les Scheinflug, coach of the Young Socceroos, influence your philosophy of football at the 1995 finals?

MARK RUDAN

Les was good because he liked me and that does help when the player has the confidence of his coach.

Les made me vice captain to Mark Viduka which was a great honor.

Also, he played with a back three which I utilise as a coach today.

 

ROGER SLEEMAN

Who was the major influence in your playing career and early development?

MARK RUDAN

Yaager and Sullivan encouraged me to have the belief I could go so far in the game but you needed to follow certain steps to get there.

After the 1997 World Cup loss to Iran in Melbourne, I went up to my colleagues from the AIS like Muscat, Horvat, Viduka and Moore who inspired me.

At the AIS, Ron Smith and Steve O’Connor converted me from midfield to central defence and playing next to Craig Moore was a great plus because he coached me in that position.

 

ROGER SLEEMAN

What did you learn playing in Japan at Avispa Fukuoka during the 2008 season ,and can you relate your experiences?

MARK RUDAN

I was 32 years of age when Pierre Littbarski took me there after I was coming out of contract with Sydney FC. Fortunately, John Kosmina was prepared to let me go because there wasn’t a long term future at the club for me.

Japan showed me what true professionalism was. If they could train six times a day they would because you had to drag them off the pitch.

I wished I’d gone there when I was younger because it would’ve developed me as a footballer.

Their youth system intrigued me and in my first training session in Japan, their first touch, positional play and passing ability were incredible

I watched their Youth Academy players who played 50-60 games from 13’s up, while training every day.

We talk about overkill and overtraining here but you only have to go there to see how they’ve achieved so much which changed my ideas on the youth system as it should be presented in Australia.

Foe every youth player who we rate in Australia, there are a thousand like them in Japan.

 

Western United’s Mark Rudan exclusive with Soccerscene

 

ROGER SLEEMAN

How important was your coaching experience at Sydney United?

MARK RUDAN

Sydney United is a high pressure club and I believed if I could cut my teeth for 3-5 years, it would be ideal for my coaching preparation.

I wasn’t a player who had a big name and could get a job easily so I had to do it the hard way with the necessary work input to provide longevity.

The year before , the club avoided relegation by one point so I was able to change the whole structure of the club , including the youth team setup.

In the first year we became champions of the NPL and we won the Australian Championship.

All in all we won two Australian Championships, two Premierships and the Waratah Cup in the five years I was at the club.

It was a great grounding before I received the offer from Wellington which helped me not to be overawed and end up on the scrapheap in the first year.

 

ROGER SLEEMAN

Your efforts at Wellington Phoenix were remarkable?

Can you explain how you did it?

MARK RUDAN

At the moment I walked into the club , I could see both players and staff were down.

I spoke to each board member, including chairman Rob Morrison and asked, do you think we can win a trophy?

There wasn’t much belief but I was optimistic and I wanted to rebuild just as I’d done at Sydney United.

It was a matter of planning to change the objectives and culture of the football club.

 

ROGER SLEEMAN

Roy Krishna was a large part of your success at Wellington.

How did you extract maximum value from him?

MARK RUDAN

I knew Roy had natural pace and he could finish.

I got to know him well and particularly his background so I was able to gain his respect and assist in his self motivation.

I changed his role to more of a central striker rather than a winger.

I told him before the season started he would be the leading striker in the A-League but he didn’t believe it.

We worked hard every day on his positioning, different runs and their timing and his finishing.

The fact he won the A-League Player of the Year and the Golden Boot in 2018/19, followed by Diamanti winning the player of the year in the recently concluded season were proud moments for me.

 

ROGER SLEEMAN

Could you tell us about Diamanti?

MARK RUDAN

As a coach, I needed to get the best out of him.

Initially, he called me Mr. as all the Italian players do.

However, I had to earn his respect and looking at his record, it was no different when I brought Steve Taylor to Wellington who was managed by some great people like Sir Bobby Robson.

Dimanti fitted into the culture of the club but I needed to fit him into the team pattern which he proved many times over.

 

ROGER SLEEMAN

A feature of your season at Western United was your ability to blend experience with youth, e.g. Diamanti, Berisha, Durante, Calvert and Paine with Perias, Dillon,Skotidis and Cavallo.

It was a brave step so were you confident of achieving success?

MARK RUDAN

Long days up to twelve hours in establishing the new player structure was the norm but as a coach it’s my job to get the best out of all players and develop their full potential for the team

Risdon had been out in the cold for a few seasons but came back to his best and returned to the Socceroo squad.

Also Paine was challenged and had his best year yet and Burgess came out of his shell and really hit his straps.

 

ROGER SLEEMAN

Besart Berisha was a revelation during the season.

How did you achieve that outcome?

MARK RUDAN

We knew he hadn’t played much football in the last twelve months after Victory let him go.

One conversation with him in Germany convinced me I wanted him for the new club because he revealed the mentality I required for the team to succeed.

Berisha is a great professional who doesn’t like being taken off and he gave me the glare when he was replaced in one match. I spoke to him about the importance of working together which really resonated with him.

He has that winning mentality and was so important in the winning streak of seven wins in eight games post COVID-19.

Young players looked up to him because in every moment he demonstrated his quest to improve performance, despite his age.

 

ROGER SLEEMAN

That magnificent goal setup by Dylan Pierias for Steve Lustica against Sydney FC in the second last round of normal competition was a spellbinder.

Why didn’t Pierias get more game time during the season?

MARK RUDAN

Pierias was previously an out and out winger so we had to improve his aerobic capacity for the wingback position. There’s no doubting his electrifying pace as he cruised past King and Tzavellas to design that goal against Sydney F.C.

This took all year to develop because he had to be trained in the wing back position and we had to improve his defensive qualities.

These young players are used to playing a 4-3-3 formation and find it hard to adjust to a 3-5-2 system.

4-3-3 only allows you to play with one striker and this is the reason we’re not producing any good strikers at the moment.

 

ROGER SLEEMAN

What is the future of Western United?

MARK RUDAN

It will be the biggest club in Australia within 5 years because its located in the largest growth corridor in the country and some of the best people in Australian football are on the Board and employed in the Executive.

I have a three year deal and I’d certainly like to be there for the opening game of the new stadium which is two to three years off.

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Yarraville Glory FC: Building Community Through Football

For Yarraville Glory FC, football isn’t just about competition—it’s about connection. Whether through the partnerships with Mells Football Academy & Summer Holiday Football, or fundraising efforts like Think Pink, the club is creating more than just players; it’s building a stronger, more inclusive community.

Speaking with Soccerscene, President of Yarraville Glory FC Jim Babatzanis discusses how the club is making football accessible for all and turning the game into a powerful tool for junior growth and family bonding.

Can you tell us about the club’s mission when it comes to community involvement? How has that shaped Yarraville Glory’s identity?

Jim Babatzanis: Our goal is to get everyone together—parents, kids, seniors—all involved together. We want to bring it back to when we played as kids, when you would stay at the ground all day, and parents would connect with parents from other teams. It’s about making the club feel like a family, not just a community. We’re starting to bring that back slowly, and we can already see the positive impact.

How do you ensure that football at Yarraville Glory FC is accessible and inclusive for people of all backgrounds and abilities?

Jim Babatzanis: We’ve done indigenous training; we’ve done all different types of training. Last year, we had African community leaders come in and have a chat with us as well. We want to include everyone because, at the end of the day, we’re all the same—our differences don’t matter. 

Yarraville Glory FC has recently formed an official partnership with Mells Football Academy. What does this collaboration mean for the club, and how does it fit into the club’s long-term vision?

Jim Babatzanis: For us, this partnership provides more training for our juniors in a smaller, more intimate environment. Coaches will be handling 15 kids and aren’t able to coach individually; they have to coach for a team environment. For us, the vision is for us to guide our juniors all the way to the senior team. George Mells, who has played in the A-League and overseas, has helped us in these academies, bringing invaluable experience to help develop young players. As well as this, James Golding, our technical director, his work that he does with us is unbelievable. I’m most excited about seeing the kids improve their skills and play at the highest possible level they can achieve.

Could you please tell us a bit about the Summer Holiday Football Camp? What should players and parents expect from this camp, and could you walk us through how the camp was structured and what makes it a unique opportunity for young footballers?

Jim Babatzanis: Firstly, it gives them time to be away from technology and be out and about, and George creates a fun environment for the kids. They spend the day there playing, training, learning new skills, and meeting new people as well. It’s not just kids from our club that go to it; kids from multiple clubs come for the camp. Every school holiday, every term, they have these camps available.

How does the Summer Holiday Football Camp align with the broader goals of Yarraville Glory FC in terms of developing young players, fostering team spirit, and instilling a love for football in the community?

Jim Babatzanis: Keeping the kids playing the game, the game that they enjoy. For me, the more the kids play the game, the more they fall in love with it. I know from my kids, even though they play in the girls, when they’re not there, they won’t be as inclined to play it. Kids these days have different varieties to pick from. Keeping them in love with it, that’s all it is.

Could you walk me through the origins of the GO Family Program and how the partnership was formed? What were the initial goals of this collaboration, and how did it all come together?

Jim Babatzanis: The GO Family Program was formed through the council and Football Victoria. They approached us and other clubs like Maribyrnong Swift and Footscray United Rangers on if we would like to participate, and we agreed. Our first term had solid numbers, but the second term was a bit harder since many kids were already training with their clubs. Still, it’s a great initiative; families that have enjoyed it and had the chance to have a kick with their kids, usually the parents don’t get that opportunity.

The Think Pink campaign has been a significant initiative for the club. Could you share more about how it started and how the club involves its members and supporters in the fundraising efforts?

Jim Babatzanis: Pink Ribbon Day started a long time ago, way past my time being in the committee and president. It began after one of our supporters wives battled breast cancer. We wanted to give back to a good cause. Everyone gets involved—volunteering, donating, and participating in activities like jumping castles, cake stalls, and popcorn machines. One of the most memorable initiatives was when our technical director, James, shaved his long hair to raise funds. The kids loved it, even spray-painting his hair pink before cutting it off. 

Could you share a memorable moment from a fundraising event that really showed the community spirit of Yarraville Glory FC?

Jim Babatzanis: That hair-shaving event was probably one of the most memorable events on the pink ribbon day. Seeing all the kids having a laugh, the parents watching on, and the whole community being involved—it was a special moment. 

Thinking back on your time as president, what has been the most fulfilling or rewarding experience for you when it comes to the club’s work within the community? 

Jim Babatzanis: Growing our junior bases. When our committee took over, we had 180 registered players at the club. Now, we have 420 players and counting. Our female program as well; we went from two female teams to nine since my presidency. For us, that’s been huge, and for me personally, that has been really rewarding.

With the club’s focus on both sporting excellence and community engagement, how do you manage to strike a balance between those two aspects? 

Jim Babatzanis: It’s hard because there is a fine line you’re tinkering on. Kids want to play for fun, but they also want to win. We work to nurture both aspects by improving our coaching staff and training methods. Our technical director, James, plays a big role in this, assisting our coaches in developing the kids. Knowing that each team is different and being around it is important. Feeling the vibe of the team and parents can be challenging, as the president when it comes to winning and losing. You don’t want to lose that community feel of the club.

A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

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