Mathew Ryan among the latest names to pledge support for #BreakTheChain

Australian Socceroos and Brighton & Hove Albion goalkeeper Mathew Ryan, along with China PR’s women’s team captain Wu Haiyan and India and Kerala Blasters’ defender Sandesh Jhingan, are the latest names featured in the new #BreakTheChain video.

#BreakTheChain is the campaign that has continued to highlight the need to reduce the spread of the COVID-19 pandemic.

Millions of fans have been engaged through the Asian Football Confederation’s (AFC) series since its launch on 26th March 2020, with close to 100 Asian players and officials offering messages of solidarity in the public awareness campaign and ensuring we stand by the World Health Organisation’s guidelines.

“All of us need to show strength in these difficult times. We have all seen how this outbreak has impacted so many lives, but all of us have it within ourselves to break the chain,” said Mat Ryan – one of Asia’s finest goalkeepers who has featured in the last two editions of the FIFA World Cup for the Socceroos and part of the AFC Asian Cup title on home soil in 2015.

“Our healthcare professionals are our greatest source of inspiration at the moment and we must continue to support them.

“This is a crucial time for the world to unite, to showcase the best of humanity and ensure the safety and wellbeing of our families, our neighbours, our communities and our future generations by preventing the spread of this virus.”

Wu Haiyan, who skippered the Steel Roses in the Canada 2015 and France 2019 editions of the FIFA Women’s World Cup is another player who has shared her message.

“Football has changed my whole life. As all footballers, we miss the days when football was around. We are facing unprecedented and difficult times, but there are still many heroes working around the clock in service to others, so we need to offer our strength towards assisting them,” she said.

“I am glad to offer my voice as one of the Asian footballers. Not only for ourselves and our families, but for the football world, follow the advice of medical experts and local medical authorities. We need to be united and defeat our common opponent. Let’s break the chain together!”

The AFC’s #BreakTheChain campaign has brought together some of Asia’s finest from all across the continent. It proves there’s a huge wave of support and generosity demonstrated by the ever-growing initiatives undertaken by the AFC Member Associations, NGOs and various stakeholders in Asian football.

You can find a link to the latest #BreakTheChain video here: https://www.the-afc.com/videos/afc-s-breakthechain-campaign-x7895

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football Coaches Australia welcomes Sports Integrity Australia independent investigation


Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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