Matildas extend key partnership

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Football Federation Australia (FFA) has agreed to extend their partnership with Westfield as the leading sponsor for the Australian women’s national soccer team.

The Matildas, who are set to embark on the FIFA Women’s World Cup in a month, have been backed further by Westfield for a further two years.

The FFA and Westfield’s new owner Scentre Group has kept a long-running deal alive that began in 2008 – where the women’s game has grown in leaps and bounds,

The women’s teams will be continue to be referred to as the Westfield Matildas, Westfield Young Matildas and Westfield Junior Matildas, while the W-League will also feature Westfield in it’s name.

“We are very excited that Westfield will continue supporting women’s football in Australia and we look forward to working closely with everyone at Scentre Group as we seek to innovate and continue to grow the game in Australia,” – David Gallop, Chief Executive of the FFA.

“The sponsorship connects our communities with the sport they love through memorable player experiences in our living centres and exclusive opportunities at Westfield Matildas matches. I would encourage other business leaders to get involved and foster the continued growth of women’s sport in this country.” – Scentre Group Chief Executive, Peter Allen.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Auckland-based team confirmed to join A-Leagues for 2024/25 season

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Auckland A-Leagues team
Image credit: New Zealand Football

The A-Leagues have announced that New Zealand will have its second team in the competition with an Auckland-based side to join Wellington Phoenix for the 2024/25 season.

The newly established club will enter the A-League Men’s competition next October and begin life in the A-League Women a year later, for the 2025-26 competition.

The new team is still lacking other parts of club DNA like colours, a badge, a kit, a training facility and home stadium which would have to be decided in the near future.

Australian Professional Leagues (APL) said that there was a decision made by senior football executives to award American billionaire businessman Bill Foley a club licence to form the new franchise.

Foley is a 78-year-old insurance and financial services magnate who has had a recent history of dabbling into the sports ownership world.

In 2016, Foley was awarded a similar expansion licence to create the Vegas Golden Knights in the NHL, with the team winning the Stanley Cup last season just seven years after establishment.

Recently, Foley has focused on football, with ownership and eventually assuming the role of chairman for AFC Bournemouth in the Premier League as well as acquiring a minority stake in French Ligue 1 club FC Lorient where he has created a partnership between the two clubs.

This expansion has the ability to connect the new Auckland-based team to those two clubs, creating a simple pathway for quality loan players or transfers.

Foley discussed the potential and excitement this new team can bring to football in New Zealand.

“Building a championship team from expansion has been my most exhilarating professional achievement, and I aim to do the same for the fans of New Zealand and particularly the community on the North Island,” he said in a personal statement.

“It’s an honour to bring a top football club to Auckland. It’s a special place and an area that I know will embrace this team.”

Stephen Conroy, APL Chair, mentioned that the ownership of the club is in good hands.

“In Bill Foley we have a proven global sports investor and operator with a track record of building deep roots in the community, a passion for football, and a long-standing business and personal relationship with New Zealand,” Conroy added in a statement.

“We are delighted to welcome Bill and his team to the A-Leagues and look forward to seeing the club in action next year.”

APL said that Football Australia and New Zealand Football will now seek final approval from FIFA and the AFC federation to confirm this move.

National Second Tier foundation clubs revealed for 2025 start

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National Second Tier - Foundation Clubs
Image credit: Football Australia/Brett Costello

Football Australia has officially named the eight foundation clubs to take part in the inaugural National Second Tier (NST) competition from March/April 2025.

The eight clubs match Football Australia’s criteria from a comprehensive process that determined if the clubs were ready to compete in the NST competition, with proposals from each team outlining the role they’ll play for this important step in Australian football.

The inaugural clubs are all based in eastern states, with New South Wales and Victoria boasting five and three teams respectively.

  • APIA Leichhardt FC – Leichhardt, New South Wales
  • Avondale FC – Parkville, Victoria
  • Marconi Stallions FC – Bossley Park, New South Wales
  • Preston Lions FC – Reservoir, Victoria
  • South Melbourne FC – Albert Park, Victoria
  • Sydney Olympic FC – Belmore, New South Wales
  • Sydney United 58 FC – Edensor Park, New South Wales
  • Wollongong Wolves FC – Wollongong, New South Wales

In a statement to media present in Sydney, Football Australia CEO James Johnson shared his delight for today’s confirmation.

“The establishment of the National Second Tier is a transformative step for Australian football, aligning perfectly with our 15-year strategic vision outlined in the XI Principles. It symbolises our commitment to reconnecting the football pyramid and enhancing the competitiveness of our national game,” he said.

“These clubs were chosen following a comprehensive and multi-phased NST Application Process that began in early 2023.

“Each club demonstrated not only their readiness in terms of operational and commercial elements but also their alignment with the strategic objectives of Australian football.

“This is more than just a competition; it’s a cornerstone in our mission to fortify the foundations of our sport. The National Second Tier will be instrumental in nurturing talent, engaging communities, and elevating the overall quality of football across the country.”

The inaugural season of NST will involve home and away matches culminating in a competitive Finals Series.

In early 2024, an additional 2-4 clubs will be considered through a refined application process, opening the floor to clubs outside of Victoria or New South Wales to make it truly national.

At this stage, two competition formats are being considered, but this is based on the successful selection of additional clubs next year:

  • A 10-team competition with two rounds plus a Finals Series, totalling 18 regular season matches.
  • A 12-team competition with two rounds plus a Finals Series, totalling 22 regular season matches.

The NST will be a key component of media rights from 2025 onwards, with a shifting focus to see how promotion and relegation will play a role as the competition evolves.

The upcoming 2024 season will see the eight foundation clubs and prospective new entrants continue to competing in their own Member Federation National Premier Leagues’ competitions, before moving towards a smooth transition to the NST.

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