Matildas extend key partnership

Football Federation Australia (FFA) has agreed to extend their partnership with Westfield as the leading sponsor for the Australian women’s national soccer team.

The Matildas, who are set to embark on the FIFA Women’s World Cup in a month, have been backed further by Westfield for a further two years.

The FFA and Westfield’s new owner Scentre Group has kept a long-running deal alive that began in 2008 – where the women’s game has grown in leaps and bounds,

The women’s teams will be continue to be referred to as the Westfield Matildas, Westfield Young Matildas and Westfield Junior Matildas, while the W-League will also feature Westfield in it’s name.

“We are very excited that Westfield will continue supporting women’s football in Australia and we look forward to working closely with everyone at Scentre Group as we seek to innovate and continue to grow the game in Australia,” – David Gallop, Chief Executive of the FFA.

“The sponsorship connects our communities with the sport they love through memorable player experiences in our living centres and exclusive opportunities at Westfield Matildas matches. I would encourage other business leaders to get involved and foster the continued growth of women’s sport in this country.” – Scentre Group Chief Executive, Peter Allen.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Commonwealth Bank agree naming rights deal with Venues NSW for home of Western Sydney Wanderers

Western Sydney Wanderers will have a new home – in name at least – for the 2021/22 A-League season.

The Bankwest Stadium will become CommBank Stadium as of October 1, as confirmed in an announcement by the Commonwealth Bank today.

The name change is the result of an agreement between the bank – which is also the naming rights partner of the Matildas – and Venues NSW, which was announced in a media release by Commonwealth Bank.

“CommBank has expanded its support for Western Sydney to help the region recover and re-build after being one of the hardest hit in the country with COVID-19 lock-downs,” the announcement reads.

“As part of its expanded commitment, the bank has today announced two significant investments, a multi-year partnership for a Western Sydney landmark and funding to help local small businesses with the opportunity to connect with more customers.

“The multi-year partnership with Venues NSW is for the naming-rights of Western Sydney Stadium. Bankwest Stadium will officially become known as CommBank Stadium from Friday 1 October. Located in the heart of Parramatta, the 30,000-seat stadium has firmly established itself as an iconic and critical piece of community infrastructure for sport and entertainment, as well as for diverse business, cultural and community events.”

As part of the announcement, Commonwealth Bank also confirmed a $120,000 investment to help small businesses in Western Sydney.

“Western Sydney is one of fastest growing regions in the country, and a key engine room for the national economy,” Commonwealth Bank CEO Matt Comyn said in the statement.

“We know the area has been hit hard by the recent COVID-19 restrictions and we’re committed to investing in Western Sydney to help businesses get back on their feet and re-build after an incredibly challenging 2021.”

$1.5 million in fee relief provided to Football NSW Associations and Clubs

Football NSW

To help consolidate losses related to the premature cancellation of the 2021 Winter Football season due to COVID-19, Football NSW has announced $1.5 million in fee relief for its Associations and Clubs.

The Football NSW Board identified the need to provide support to its Associations and Clubs to ensure their ongoing solvency and assist them through these challenging times.

And in spite of the difficult circumstances for all stakeholders involved in the game, Football NSW CEO Stuart Hodge credited the strength of football in coming through previous Covid-enforced lockdowns.

“As we have stated previously, our player numbers can only continue to grow, and football can only remain the most popular participant sport in NSW, if there is sustained financial viability at each tier of the game,” Hodge said.

“The sustainability of a healthy Association and Club framework is fundamental to our continued development and maintaining our capacity to progress and achieve our lofty ambitions.

“With this in mind, and on the recommendation of management, the Board resolved to provide a discount on the Football NSW Capitation Fee for the 2021 Winter season.

Hodge acknowledged the hardworking efforts of each of the Associations and Clubs who have been resilient in the face of the COVID-affected season.

“I want to acknowledge the dedication of our volunteers, administrators, players, referees and coaches that enabled us to still deliver part of a football season,” he said.

“Once again, the Football NSW community has come together to support each other and keep our participants and their families safe, something I feel that’s been truly inspiring.

“Football is a vital part of the lives of our players and other participants, but also vital to our communities.

“Thank you all for your work to keep things going through this period of disruption.”

Football in NSW played a leading role in ensuring the community, and sport as a whole, did their bit in fast tracking a return to sport via the recent NSW Health initiative, ‘Super Sport Sunday’.

“Our collective commitment to a safer community was evident in our recent initiative to offer our facilities as vaccination hubs to the NSW Government,” Hodge said.

“What started as an offer of facilities quickly evolved into a request from NSW Health for football to mobilise its community in certain regions where vaccination rates were desperately needed to be increased.

“Answering the call, we led a campaign for football participants in those regions to get vaccinated and engaged other sports to join as we created a ‘Super Sport Sunday’ for vaccinations at Sydney Olympic Park Authority (SOPA).

“We have since been briefed that the campaign helped set a new single day record of vaccinations at SOPA, with many people wearing the jerseys of their favourite football clubs.

“This is another good example of how, as a code and a football family, we are leaders in our communities and, when we work together, we can achieve great things.”

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