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Matildas partner with Cadbury until 2022

FFA have announced that Cadbury will be an official partner of the Matildas until 2022.

Cadbury’s partnership with the FFA and the Matildas will include a soon to be featured National Women in Sport initiative, which will showcase Australian female athletes from four sports sharing their stories and advocating for the continued development of women’s sport.

The initiative by the confectionary company aims to encourage and inspire young females to continue to participate in sports across Australia.

FFA CEO James Johnson welcomed Cadbury’s partnership with the organisation, in what is a boost for football in financially difficult times.

“The Westfield Matildas are a contemporary and very well recognised brand. We are delighted to have entered into a positive, two-year partnership and be associated with Cadbury,” he said.

“Cadbury’s National Women in Sport initiative, which aims to encourage girls and women to ‘Get In The Game’ by maintaining or commencing their involvement with sport by promoting positive role models, aligns well with the broader ethos of the Westfield Matildas and our objectives at FFA to lead the growth of football with women and girls.

“We believe that women’s football represents the biggest opportunity of growth for Australian football and in the XI Principles for the future of Australian football discussion paper we outline FFA’s ambition for Australia to become the centre of women’s football in Asia-Pacific. The work that we will be doing with Cadbury over the next two years supports our objectives to accelerate and retain the participation of women and girls and build on the success of the Westfield Matildas.

“The Westfield Matildas have a huge few years ahead of them, with numerous major international tournaments in the pipeline. It is great that Cadbury will be a part of the team’s journey, which is set to captivate the country,” he concluded.

Experienced Matildas defender Alanna Kennedy has been named as an ambassador for Cadbury, as a part of the two-year partnership.

“We’re delighted to have Cadbury on board to support the Westfield Matildas and the growth of our sport,” Kennedy said.

“With the help of Cadbury, women’s football can continue to grow on the world stage and young girls can fulfil their dream of becoming a Westfield Matilda, or simply just have fun on the field with friends.”

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Soil turned at Western United stadium site as construction commences

Western United has announced that works have commenced on the construction of the Wyndham City Stadium precinct.

Western United has announced that works have commenced on the construction of the Wyndham City Stadium precinct.

Works have begun on the site’s haul road, which the club’s statement described as ‘the first tactile step in the project’. This means plans are officially underway as the club seeks to deliver a 15,000-capacity rectangular stadium and a surrounding training precinct which will include an additional 1,000-seat stadium.

Speaking on behalf of Western Melbourne Group (WMG) – Western United’s parent company – Chairman Jason Sourasis was proud to see works officially get underway.

“This is a proud moment for WMG, the football club and the community who have been on this journey with us from the start,” he said.

“I am delighted that the first earth-moving vehicles are on site, we’re on our way now.

“Just to get to this point has been years of preparation and planning, and I’d like to thank our partner Wyndham City Council for their hard work and support.”

United CEO Chris Pehlivanis’ excitement was the overwhelming emotion as first soil was turned on the 62-hectare site.

“It’s fantastic that early works have commenced on the site, this is the biggest milestone for our Club to date,” Pehlivanis said.

“The best thing about our Western United community is their unwavering support and passion, this is a wonderful reward for all those who have been with us from the beginning.

“I’m excited. Get ready, from here on in, there will be plenty of moments to celebrate as we watch the precinct come to life with those on the journey with us – our loyal members, partners, footballers, staff, volunteers and fans.”

The club statement outlined that these works represented the first phase of a multi-phase approach to the construction of the precinct.

Phase one is expected to take 8-12 weeks to complete.

The haul road which is being established will provide the site access to water, gas, electricity and internet, as well as providing heavy vehicle access to the new stadiums’ exact location.

Liberty announced as major sponsor for A-League Women

A-League Women

The A-Leagues have announced non-bank lender Liberty as the first ever naming rights partner of the newly rebranded A-League Women’s competition for the 2021-22 season.

Commencing today, the multi-year deal includes naming rights partnership of the A-League Women’s competition, Final Series, and the Official Lending Partner of the A-Leagues. Liberty will also be an official Partner of the Isuzu UTE A League, A-League Youth and A-League eSports.

With the season beginning on Friday December 3, this partnership signifies a new dawn for elite football in Australia, as men’s and women’s competitions become partners at the top of the A-Leagues game – furthering football’s position as the country’s most inclusive sport to grow the game for everyone.

The investment also marks a milestone in women’s professional football, with interest in the game increasing in the lead up to the FIFA Women’s World Cup 2023 to be held in Australia and New Zealand.

Announcing the partnership, A-Leagues Managing Director Danny Townsend stated:

“The A-Leagues is proud and excited to welcome Liberty as a new naming rights partner. The team shares our passion for football, for diversity and for empowering women to pursue their dreams.

“We have seen a significantly expanding interest in women’s football – from grassroots through to the Matildas. By investing in women’s professional football through Liberty A-League, we offer more pathways for emerging players, ensuring our world-class competition is truly sustainable”.

Liberty CEO James Boyle was delighted to further the company’s support and involvement in Australian sport.

“Through the Liberty A-League we reaffirm our support for women in professional sport. We are passionate about helping to provide the platform that women’s football deserves.

“As a pioneer of financial inclusion, we support those who forge their own path, both on and off the field. The athletes currently playing in the Liberty A-League embody this spirit – they are the trailblazers at the top of their game.”

In another milestone, from Friday December 3, the A-Leagues will unify its Facebook and Instagram channels, reinforcing its commitment to providing the best football fan experience across all Leagues.

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