FFA have announced that Cadbury will be an official partner of the Matildas until 2022.
Cadbury’s partnership with the FFA and the Matildas will include a soon to be featured National Women in Sport initiative, which will showcase Australian female athletes from four sports sharing their stories and advocating for the continued development of women’s sport.
The initiative by the confectionary company aims to encourage and inspire young females to continue to participate in sports across Australia.
FFA CEO James Johnson welcomed Cadbury’s partnership with the organisation, in what is a boost for football in financially difficult times.
“The Westfield Matildas are a contemporary and very well recognised brand. We are delighted to have entered into a positive, two-year partnership and be associated with Cadbury,” he said.
“Cadbury’s National Women in Sport initiative, which aims to encourage girls and women to ‘Get In The Game’ by maintaining or commencing their involvement with sport by promoting positive role models, aligns well with the broader ethos of the Westfield Matildas and our objectives at FFA to lead the growth of football with women and girls.
“We believe that women’s football represents the biggest opportunity of growth for Australian football and in the XI Principles for the future of Australian football discussion paper we outline FFA’s ambition for Australia to become the centre of women’s football in Asia-Pacific. The work that we will be doing with Cadbury over the next two years supports our objectives to accelerate and retain the participation of women and girls and build on the success of the Westfield Matildas.
“The Westfield Matildas have a huge few years ahead of them, with numerous major international tournaments in the pipeline. It is great that Cadbury will be a part of the team’s journey, which is set to captivate the country,” he concluded.
Experienced Matildas defender Alanna Kennedy has been named as an ambassador for Cadbury, as a part of the two-year partnership.
“We’re delighted to have Cadbury on board to support the Westfield Matildas and the growth of our sport,” Kennedy said.
“With the help of Cadbury, women’s football can continue to grow on the world stage and young girls can fulfil their dream of becoming a Westfield Matilda, or simply just have fun on the field with friends.”