Mediacoach: LaLiga’s secret weapon

Developed by LaLiga, Mediacoach is a video analysis platform which ensures that all 42 LaLiga clubs are able to analyse practically all of the tactical, technical and physical aspects of their own side and their rivals.

In football, the smallest details can be key to deciding the outcome of a match. Mediacoach allows for all clubs from LaLiga Santander and LaLiga SmartBank to have access to a depth of tactical analysis like no other. The comprehensive live in-match data covers a range of football statistics including distance covered, player positioning, speed and ball movements.

Big Data is critical to football in the modern era, and this initiative is a fine example of how LaLiga is leading football in an innovative fashion.

Having been introduced to Spanish football in 2010, Mediacoach has grown to have over 430 club staff across 42 clubs utilising the tool. Mediacoach is hoping to expand their features to ensure that even more groups, from club trainers to media partners, can benefit from it.

This season alone has seen a multiplication of the number of cameras in the stadiums in order to progress real-time data tracking to new levels, whilst making the tool available to more users via the cloud.

Coaches like Atletico Madrid’s Diego Simeone, Real Madrid’s Zinedine Zidane and Barcelona’s Ronald Koeman (plus their extensive coaching staff) have Mediacoach at their disposal every week. The tool allows for detailed pre-match report, video analysis, accumulated reports to run through all potential on-field scenarios and developments, performance statistics, tactical camera footage and post-match reports.

Ricardo Resta, director of LaLiga’s sports area and the Mediacoach platform, credited the ambitious nature of the world-first initiative.

“The use of data is a huge differentiator for the global sports industry. With Mediacoach we are ensuring that the best information can be accessed by all LaLiga clubs, no matter their size. It’s how we ensure that the league grows as one,” he said.

“Multi-camera technology is able to track movements on a football pitch down to very fine margins. Increasing its use in LaLiga stadiums provides even higher levels of accuracy so that coaches can make informed decisions in the heat of the moment.”

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Sydenham Park pioneers All-Abilities football in the North-West

Sydenham Park SC is proud to launch the North-West’s first All Abilities football program, a fresh chance for everyone in the community to enjoy the game together.

With community support and dedicated volunteers, the program is making football more accessible in Brimbank and Melton.

When Christina Santa Maria couldn’t find a football program that suited her son’s needs, she decided to create one herself, becoming the driving force behind Sydenham’s All Abilities program.

“I initiated the program due to the lack of All Abilities programs in the Western Suburbs,” she explained via Football Victoria statement.

“As a mother of a neurodiverse child, having a sport that is accommodating to him is very important.

“Choosing Sydenham Park was an easy decision. My family are already part of the club. With great facilities, a strong junior program, and being just 20 minutes from home, it was the perfect fit.”

Driven by a shared commitment to inclusivity, Sera Fanous, the club’s MiniRoos and Junior Coordinator, worked alongside Football Victoria to help bring the program to life.

After months of chatting with families, partnering with local services, and gaining support from NDIS providers and Brimbank Council, the program finally launched on June 28, a moment of joy for everyone involved.

“The goal was always to create a safe, inclusive, and enjoyable space where people of all abilities could enjoy soccer,” she said via Football Victoria statement.

“One of the biggest benefits has been watching the players smile. The friendships, confidence, and sense of belonging this program has brought are incredible.”

Although the beginnings were tough, to earn that trust and recognition, the program has gone from strength to strength with the club and community working hand in hand.

“The support we’ve received from Football Victoria, especially Selin Arpaci and the All-Abilities team, has been outstanding,” she continued to say.

“Their guidance and belief in the program helped us get off the ground.”

What started as a small training session has blossomed into a friendly, welcoming community where everyone feels included, and now other clubs are taking note.

For more information about all-abilities football programs in Victoria, contact FV All-Abilities at: allabilities@footballvictoria.com.au or 03 9474 1824.

Chelsea FC and Fanatics extend long-term collaboration

Chelsea FC has announced that the club has renewed and expanded its long-term agreement with Fanatics.

This new phase of the collaboration will bring Chelsea fans an improved online shopping experience with upgraded website features, exclusive content, and a wider selection of products.

As part of the expanded agreement, Fanatics will continue managing Chelsea’s global eCommerce operations and gain additional rights to design and produce new fan apparel.

They will use their in-house design and manufacturing expertise to create premium, exclusive merchandise tailored specifically for Chelsea supporters worldwide. This update comes amid strong growth in merchandise sales through Chelsea’s online store.

Since partnering with Fanatics in 2018, sales have consistently grown by double digits each year. In 2024 alone, Fanatics delivered Chelsea gear to fans in over 130 countries around the globe.

Together, Chelsea and Fanatics are committed to offering fans a top-notch digital shopping experience, which will include the launch of a revamped online store.

The new site will showcase enhanced product details and images, smarter search powered by the latest AI technology, faster checkout, and support for multiple languages and payment options.

Phil Lynch, Chief Digital Officer of Chelsea Football Club, expressed excitement about extending the partnership with Fanatics.

“We are delighted to extend our partnership with Fanatics,” Lynch said in a press release.

“Together, we are always looking for new and innovative ways to engage with our loyal fanbase, and with the launch of our new e-commerce platform, we have delivered a world-class shopping experience through personalisation and a best-in-class commerce experience.”

Stephen Dowling, International President at Fanatics, highlighted Fanatics’ commitment to delivering premium gear and a smooth shopping experience to Chelsea’s passionate fanbase.

“Chelsea FC’s ambition to be at the forefront of global football makes this partnership exciting for us,” Dowling said via press release.

“Their loyal and passionate fanbase deserves the best merchandise and a seamless and elevated shopping experience when they shop online with the club.

“We are committed to delivering that for them in the years ahead and look forward to continuing our work together.”

This expanded partnership marks an exciting new chapter for both Chelsea FC and Fanatics, focused on delivering a world-class shopping experience that matches the passion and loyalty of Chelsea supporters around the globe.

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