Developed by LaLiga, Mediacoach is a video analysis platform which ensures that all 42 LaLiga clubs are able to analyse practically all of the tactical, technical and physical aspects of their own side and their rivals.
In football, the smallest details can be key to deciding the outcome of a match. Mediacoach allows for all clubs from LaLiga Santander and LaLiga SmartBank to have access to a depth of tactical analysis like no other. The comprehensive live in-match data covers a range of football statistics including distance covered, player positioning, speed and ball movements.
Big Data is critical to football in the modern era, and this initiative is a fine example of how LaLiga is leading football in an innovative fashion.
Having been introduced to Spanish football in 2010, Mediacoach has grown to have over 430 club staff across 42 clubs utilising the tool. Mediacoach is hoping to expand their features to ensure that even more groups, from club trainers to media partners, can benefit from it.
This season alone has seen a multiplication of the number of cameras in the stadiums in order to progress real-time data tracking to new levels, whilst making the tool available to more users via the cloud.
Coaches like Atletico Madrid’s Diego Simeone, Real Madrid’s Zinedine Zidane and Barcelona’s Ronald Koeman (plus their extensive coaching staff) have Mediacoach at their disposal every week. The tool allows for detailed pre-match report, video analysis, accumulated reports to run through all potential on-field scenarios and developments, performance statistics, tactical camera footage and post-match reports.
Ricardo Resta, director of LaLiga’s sports area and the Mediacoach platform, credited the ambitious nature of the world-first initiative.
“The use of data is a huge differentiator for the global sports industry. With Mediacoach we are ensuring that the best information can be accessed by all LaLiga clubs, no matter their size. It’s how we ensure that the league grows as one,” he said.
“Multi-camera technology is able to track movements on a football pitch down to very fine margins. Increasing its use in LaLiga stadiums provides even higher levels of accuracy so that coaches can make informed decisions in the heat of the moment.”
