Melbourne City FC and Tarneit United to promote grassroots growth

Tarneit United and Melbourne City

Melbourne City FC announced that Tarneit United Soccer Club are a Macca’s City Clubs Platinum Partner for the current 2023/24 A-Leagues season.

Melbourne City have used their partnership with McDonald’s Australia to create The Macca’s City Clubs program. This program aims to engage junior grassroots football clubs across metropolitan Melbourne and regional Victoria with the aim to help grow football on and off the pitch.

The club seek to create purposeful long-term relationships with every club they work with and make a huge impact on the development and participation numbers of the sport.

It was originally launched in the 2021/22 A-Leagues season, and the club continues to grow the club network utilising this amazing program every season.

There are plenty of benefits for Tarneit United SC that come out of this partnership including “Coach the Coach” workshops led by our experienced Melbourne City coaches, player meet and greets, and the opportunity to take part in exclusive matchday experiences and offers.

Tarneit United President, Burhan Farah explained why this partnership would benefit the members of the club greatly.

“Tarneit United is in the heart of the west and we’re excited to partner with the best A-League club in the country. Farah mentioned in a Melbourne City press release

“A love for football is our number one driver, and by aligning our club with Melbourne City FC, we hope to inspire our coaches and players to continue to grow our game in the community.

“It’s an honour to be a Macca’s City Club Platinum Partner and we look forward to supporting Melbourne City from the stands this season.”

Melbourne City FC CEO, Brad Rowse explained the importance of growing grassroots football in Victoria.

“We’re delighted to welcome Tarneit United to the Macca’s City Club program on the eve of the 2023/24 A-Leagues season. Rowse added in a club press release.

“Supporting grassroots football is important to us at Melbourne City FC, and with the addition of Tarneit United, we now have thirteen Macca’s City Club Platinum Partners stretching right across Melbourne.

“We’re incredibly excited to partner with Tarneit United and can’t wait to give their participants plenty of unforgettable experiences and opportunities in the years ahead.”

Melbourne City through their Football School and Maccas City Clubs programs have set a standard for the other teams in the league to hopefully follow in the near future.

The importance of setting a fantastic grassroots foundation of football in the country can never be undermined and this partnership provides another great example of it.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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