Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business (VIB) for the 2023/24 season.
This partnership will allow any VIB members a chance to pay for advertising that will be played and viewed across all SEN platforms during VIB events. It will provide a network for VIB members to grow in and allow them to gain access to exclusive advertising opportunities.
SEN currently own broadcast rights to both A-League Men’s and Women’s competitions as well as Socceroos and Matildas home games, proving it has an extensive network and current relevance in the local football landscape.
SEN also provide a big audience and different avenues to view their content making it a very valuable partnership for Victory’s business side of the club.
Melbourne Victory Managing Director, Caroline Carnegie said that this collaboration will help Victory grow their network in VIB.
“We’re thrilled to have SEN partner with our business and networking program, to offer a new dimension to our network of close to 100 businesses,” Carnegie said viaVictory press release.
“One of the many goals of the VIB network is to connect like-minded businesses together to build relationships and develop synergies in an environment where businesses wouldn’t normally connect in.
“The chance to open our network to the wide range of advertising opportunities SEN can provide is exciting for everyone involved in VIB.”
SEN Chief Commercial Officer Daniel McGuire expressed his excitement for the potential for growth through this partnership.
“We are thrilled to partner with Melbourne Victory and Victory in Business and we’re looking forward to working closely together to open doors and connect business within their network,” McGuire added via press release.
“Whether it be via our national radio network or expanding digital platforms, SEN connects brands with fans and this initiative will provide the opportunity for different businesses to experience the wide reach the SEN can deliver.”
This partnership is a smart way for Melbourne Victory to involve their VIB members and expand their already impressive network of close to 100 businesses. It’s an exciting move for the VIB members who will be glad they can grab a huge advertising opportunity for their business.