Melbourne Victory choose SEN as media partner for Victory in Business

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Melbourne Victory VIB
Image credit: Melbourne Victory

Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business (VIB) for the 2023/24 season.

This partnership will allow any VIB members a chance to pay for advertising that will be played and viewed across all SEN platforms during VIB events. It will provide a network for VIB members to grow in and allow them to gain access to exclusive advertising opportunities.

SEN currently own broadcast rights to both A-League Men’s and Women’s competitions as well as Socceroos and Matildas home games, proving it has an extensive network and current relevance in the local football landscape.

SEN also provide a big audience and different avenues to view their content making it a very valuable partnership for Victory’s business side of the club.

Melbourne Victory Managing Director, Caroline Carnegie said that this collaboration will help Victory grow their network in VIB.

“We’re thrilled to have SEN partner with our business and networking program, to offer a new dimension to our network of close to 100 businesses,” Carnegie said viaVictory press release.

“One of the many goals of the VIB network is to connect like-minded businesses together to build relationships and develop synergies in an environment where businesses wouldn’t normally connect in.

“The chance to open our network to the wide range of advertising opportunities SEN can provide is exciting for everyone involved in VIB.”

SEN Chief Commercial Officer Daniel McGuire expressed his excitement for the potential for growth through this partnership.

“We are thrilled to partner with Melbourne Victory and Victory in Business and we’re looking forward to working closely together to open doors and connect business within their network,” McGuire added via press release.

“Whether it be via our national radio network or expanding digital platforms, SEN connects brands with fans and this initiative will provide the opportunity for different businesses to experience the wide reach the SEN can deliver.”

This partnership is a smart way for Melbourne Victory to involve their VIB members and expand their already impressive network of close to 100 businesses. It’s an exciting move for the VIB members who will be glad they can grab a huge advertising opportunity for their business.

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Mariners partner with ASICS to boost performance and community

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Image credit: Central Coast Mariners

The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day,” Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

“We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

Senix and Newcastle Jets unveil exciting multi-year deal

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Image Credit: Shutterstock - IOIO Images

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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