Melbourne Victory collaborate with AIA as new kit sponsor

Melbourne Victory have flexed their muscles by mitigating a timely sponsorship agreement with wellbeing entity AIA Vitality Australia (AIA) – the company logo will be featured on the front of both home and away kits for the 2023/24 Finals Series.

Victory’s talisman Bruno Fornaroli provided a first glimpse of the latest jersey on Friday. The former City striker was involved in a photoshoot with A-leagues all-time record goal scorer and current City number 9, Jamie Maclaren.

As the Australian airline Bonza Aviation entered voluntary administration, their services had become suspended at the end of last month.

The swift primary kit sponsorship agreement was made official with AIA only days prior to the Bonza Airlines collapse.

Victory’s Managing Director Caroline Carnegie discussed her excitement surrounding the newly founded sponsorship agreement on the cusp of finals football.

“AIA is a global brand that partners with some of the biggest teams in world sport and to see them featured on the front of our jerseys for the Finals Series is an exciting prospect for Melbourne Victory.

“We’re thrilled to have AIA Australia as our Principal Partner for the upcoming Finals Series,” Carnegie said.

AIA Vitality offer personalised well-being insurance, the programs on offer are scientifically endorsed and personalised to each of their clients. The main ideology of the company is their direction towards the support of a healthy lifestyle for its customers who become involved within a tailor-made program.

Carnegie also discussed the alignment of both respective entity’s.

“We have a common goal of using sport as a vehicle to lead, unite, connect and inspire, and that includes having a sharp focus on developing health and wellbeing initiatives.

“We look forward to working with AIA to heighten our ability to achieve those goals and continuing to grow our relationship and shared aspirations together.”

Damien Mu, AIA Chief of Operations discussed his exhilaration regarding the collaboration.

“We’re thrilled to partner with the powerhouse that is Melbourne Victory for a thrilling competition. We’ve been following the team’s success over the last few years and are excited to team up,” Mu said.

AIA join the sponsorship contingent that consists of La Lonica and KFC.

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Peter Kokotis: South Melbourne Was Never Built to Finish Second

South Melbourne football director, Peter Kokotis, has just one complaint following the club’s historic Australia Cup triumph last Saturday: that the team he has played a primary role in building may not have had due time to take it all in.

As those players – just a week on from becoming the first semi-professionals to win the national Cup – headed to Sydney for their next assignment, Kokotis took a rare moment to himself. Remaining in Melbourne, he reflected on what the achievement meant to the club he started supporting as an eight-year old in 1979, his uncle earlier a signatory to their 1959 establishment.

‘As was common with a lot of young Greek boys, our fathers were of a different generation. My father was in the hospitality industry, always working nights. So that two, three hours with him every second Sunday was gold to me. It was my time with dad,’ Kokotis told Soccerscene Unfiltered.

‘Once we dropped to the State League in 2005 some of us stayed, but a lot left or didn’t come at all, or went off to Melbourne Victory. We went from an NSL powerhouse to a club struggling to compete.

‘The last seven days [as we spoke] haven’t been normal. It’s been an incredible outpouring of emotion, gratitude from all over the community with people reaching out. It’s been really refreshing and lovely to listen to people’s stories of how it’s impacted them.’

From the gloom, South Melbourne now finds itself in its strongest position of the post-NSL era. Once a FIFA-licensed player agent, Kokotis has served as South’s general manager, a board member, and the past two seasons as senior football director – an immense task, given the relentless schedule the club is undertaking.

Off-field, they’re banging at the gates for an A-League license, a status they’ve been denied numerous times over the past 20 years. This time does feel different; with the A-League stagnating and South packing the stands on Cup final night, their top-flight exclusion looks ever-more incongruous with the broader health of the game.

While their preparedness to step up can’t just hinge on a result here or there, Kokotis is aware their on-field showings do supplement their attractiveness as a proposition – significantly.

‘We are evolving as a club, and there are many things we do outside of the senior team that are about cultural connection, the wider community. We’re not just a team that cares about trophies and silverware,’ he says.

‘But South is not a club built on coming second… and [winning] is my area. I feel the responsibility, the legacy and the history of the club, and all the success and great people that have come before us.

‘I feel obligated to maintain the machine and keep it going. This time is unique with what’s going on in the football landscape, and success now is very important.’

Catch the full chat with Peter Kokotis on Soccerscene Unfiltered: from helping Brazilian flair reach Australia and backing the unfancied Sinisa Cohadzic, to the top-down versus bottom-up growth debate, and plenty more…

Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

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