Melbourne Victory joins up with KICK to promote Esports

KICK and Melbourne Victory

Melbourne Victory has confirmed the addition of KICK as the new Official Esports Partner for the 2023/24 season.

KICK.com will launch ‘Victory Esports’ in a move that incorporates aspects of the E-League team and introduces exciting initiatives to allow gaming fans to engage with their platform of choice for EAFC 24 competitions.

Melbourne Victory Managing Director Caroline Carnegie spoke glowingly about having KICK as a key partner for Esports.

“We’re delighted to welcome KICK to the Victory family and launch ‘Victory Esports’ ahead of the 2023/24 season,” Carnegie said via press release.

“KICK is an exciting, new platform that has a diverse audience both in Australia and across the globe and we’re looking forward to working with KICK to not only be front and centre of our E-League campaign, but also open new audiences to Melbourne Victory.

“Esports has been a relatively untapped market in Australia and we’re looking forward to working with KICK to open their platform to our fans while introducing their users to Melbourne Victory.”

KICK Chief Marketing Officer, Akhil Sarin added that he is looking forward to entering the Australian market with a club like Victory.

“As a proud Melbourne start-up, it is a great pleasure to partner with the biggest name in Australian football. Esports is synonymous with KICK and Melbourne Victory have some exciting plans in the space which we look forward to being involved with,” he added via media release.

The deal with KICK continues a start to the season for Victory both on and off the park, after recently extending their partnership with Checkpoint Building Surveyors that now reaches its 13th year all-time.

That arrangement itself sees the Checkpoint logo displayed on both the A-League Men’s and Liberty A-League Women’s shorts this season.

Checkpoint Building Surveyors was established in 1999 and is a company that prides itself on a committed proactive approach that continues to provide a high level of service in building consultancy. The company is primarily based in Melbourne with their main office located in Southbank.

With over 30 years of consulting experience, their goal is to offer innovative and cost effective design solutions that meet client objectives. Breaking the Building Surveying service mould, they have developed a comprehensive technology based suite of products to deliver a transparent, efficient and effective outcome to their customers.

Along with other partnership extensions with NJ Lawyers and Local Brewing Co, Victory is already bouncing back nicely despite some setbacks in the previous campaign.

All these deals contribute a lot to the work that the Club does on and off the field.

Graduates congratulated after completing FIFA Diploma in Club Management program

FIFA President Gianni Infantino has congratulated the 2024 graduates of the FIFA Diploma in Club Management course at FIFA headquarters, which include former Socceroo Tim Cahill and former Manchester City player Fernandinho.

Since its launch in 2021, the FIFA Diploma in Club Management has become a networking platform for senior club executives to share knowledge about the industry insights essential for successful football club management. The 18-month course is comprised of six-course models, each covering important topics and aspects of club management.

The topics which are covered in this course are leadership and management, sporting strategy and youth academies, marketing and communication, club operations and stadium management, governance and legal matters and finance.

Infantino spoke to the attendees of the graduation ceremony in Zurich, Switzerland:

“The course’s aim was to encourage knowledge and best practice exchange to be able to ensure football’s continued growth and health worldwide,” he said in a statement.

“You understand that club football is crucial for the development and the survival of football in all countries of the world.

“That is what we have to foster and what we have to work on, and to do this, you have to be well-equipped and well-prepared, and this is our aim at FIFA: to give you this preparation, to give you this equipment, to open the doors of FIFA here in Zurich and everywhere in the world.

“Our doors are open for you to come and exchange with us, and also to exchange between yourselves.”

The graduates of the second edition of the FIFA Diploma in Club Management started back in September 2022 in New York where they attended lectures given by the likes of FIFA Chief of Global Football Development Arsène Wenger and FIFA Chief Women’s Football Officer Sarai Berman and their final project of the course was a strategy plan which was presented before the graduation.

The third edition of the program began in May 2024 and is headed by FIFA Director of Professional Football Ornella Desirée Bellia. Some of the participants who are involved include former Juventus player Giorgio Chiellini and Como 1907 coach Cesc Fàbregas alongside club owners, CEO’s and sporting directors.

Soccerscene celebrates sixth-year anniversary

Soccerscene is celebrating its sixth anniversary as Australia’s business-to-business publication for the football community.

Since its inception, Soccerscene has committed to the highest standards of reporting on the most pressing topics surrounding the world of sports business. We have been the first port of call for potential buyers and sellers and deliver all the first-hand news – including interviews, discussions, product reviews, case studies and insight into all facets of the growing Australian and international football market.

Here at Soccerscene, we can’t celebrate six years without thanking all our readers, followers and the numerous industry and club communities for helping us along the way.

Special thanks goes to our major partners including Football Coaches Australia, Professional Footballers Australia and Box2Box – your constant support has been crucial to all we have achieved over these last six years.

Thank you to everyone and we are excited for the future years ahead in this constantly developing industry – from all us at Soccerscene.

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