Melbourne Victory launch women’s and girls’ development fund to improve pathways for female footballers

Melbourne Victory women’s and girls’ development fund

Melbourne Victory have announced the launch of a women’s and girls’ development fund to contribute to the growth of female football in all aspects of the game.

Victory are supporting this fund through female-specific projects that run across all levels of football, which is in line with the club’s key values of prioritising community participation and pushing towards gender equity in the sport.

The fund will help improve the pathways for female footballers within the club, provide educational opportunities for female coaches and administrators, and improve female football infrastructure and activation projects.

Former Melbourne Victory player Marco Rojas donated in May earlier this year, in support of women’s football for the club and this initiative comes off the back of it.

Melbourne Victory Managing Director Caroline Carnegie stated the Club’s goal is to lead, unite, connect, and inspire through football and the Female Development Fund is an important step in delivering the Club’s vision for the women’s game.

“Melbourne Victory wants to contribute to growing and enhancing the women’s game and supporting the growth and development of females in football, wherever they sit in the football community,” Carnegie said via Victory press release.

“Part of this is ensuring accessibility to the women’s game off the back of the Women’s World Cup and supporting the development of women to make the greatest impact on our game.

“This is the reason we decided to make our home games at the Home of the Matildas free for patrons to experience and support the A-League Women’s (ALW) team for the 2023/24 season and why the fund will be important to our success in the women’s space.

“We’ve worked to remove the financial barriers for anyone who was inspired by WWC23 to continue to enjoy watching elite domestic football and to give our young boys and girls every opportunity to see their stars in action week in, week out.

“The other factor that we know is key to growing the women’s game is investment which is needed at all levels of the game to develop the next generation of talent and to continue to grow and build participation levels in football.

“We see our strategy around making the ALW accessible, along with the launch of our Female Development Fund as the beginning of the journey and we’re encouraging others to contribute in a meaningful way through our Fund.

“We would love to see anyone attending our games to consider making a contribution to the fund in lieu of purchasing a ticket and also anyone passionate about women’s football to help us bridge the gap and build the future of the women’s game together.”

Melbourne Victory have ensured that all donations and any collaborations with partners and sponsors in the women’s space will be invested back into women and girls’ projects. A clear sign that they are trying to drive momentum into further growing that side of the game.

Eventually, the wider football community will be able to apply for specific grants in order to help improve their own female football situation.

The initiative to improve women’s and girl’s football is a brilliant one, off the back of record-breaking Liberty A-League membership numbers and the Matildas’ success in front of the entire nation.

Creating that foundation is absolutely vital is ensuring that the model is sustainable, and that Victory can continue to produce fantastic talents like they did with World Cup star Kyra Cooney-Cross.

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NSW Football Associations Unite Behind AED Mapping Project for Statewide Safety Network

Twelve football associations across New South Wales have joined a statewide effort to map and register Automated External Defibrillators across sporting facilities, in a project that its organisers say will significantly improve emergency response times and save lives at community sport venues.

The Heartbeat of Sport AED Mapping Project, backed by funding from the Minns Labor Government to the Heartbeat of Football Foundation, represents the first comprehensive research into AED placement across NSW sports grounds. The data collected will be provided to NSW Ambulance and its GoodSAM team to enrich the existing AED registry available to ambulance and public first responders, and will feed into NSW Health’s newly released public AED map.

The project has drawn active participation from associations spanning the breadth of the state’s football community, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

When seconds matter

The urgency behind the project is not theoretical. At Doyalson Wyee Football Club, a 70-year-old player survived a sudden on-field cardiac arrest because an AED was available on site. The outcome of that incident – and the many others like it that occur across community sport each year – depends entirely on whether a defibrillator is accessible, charged and registered in the systems that emergency responders rely upon.

Sudden cardiac arrest kills without warning. The survival rate drops by approximately ten percent for every minute without defibrillation. In a community sport setting, where professional medical staff are rarely present, a registered and accessible AED is the difference between a player walking off a pitch and one who does not.

The mapping project addresses a gap that has existed largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports and recreation facilities through the Local Sport Defibrillator Grant Program, with grants of up to $3,000 available to eligible organisations. But a device that exists without being registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable by ambulance crews responding to a call.

By encouraging clubs to complete AED registration surveys, the twelve participating associations are ensuring that the equipment already on their grounds is activated within the broader emergency infrastructure – translating a physical asset into a functional one.

Regional communities and the equity of safety

The project’s expansion of the #HeartHealthMatters Program, which brings CPR and AED familiarisation training to sporting organisations with a particular focus on regional areas, addresses a dimension of safety preparedness that often receives less attention than equipment access alone.

Knowing a defibrillator exists on site is insufficient if the people present during an emergency do not know how to use it. Regional clubs, which frequently operate with smaller volunteer bases and less access to formal training programs, face a compounded risk – less equipment, less training, and longer ambulance response times due to geography. The program’s regional focus acknowledges that safety infrastructure, like sporting infrastructure more broadly, is not evenly distributed.

The data gathered through the mapping project will also guide future investment decisions, identifying facilities that still lack AEDs and providing the evidence base for targeted grant funding to address those gaps.

Football associations that have already contributed AED data have demonstrated, in the words of the project’s organisers, strong sector leadership and a shared commitment to safeguarding participants at every level of the game.

For a sport that involves hundreds of thousands of players, officials and volunteers across the state each week, the ambition of the Heartbeat of Sport project is straightforward – that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

Decision overturned: FIFA World Cup 2026 to return to Federation Square

Following the announcement earlier this week that Federation Square would not return as a live site for this summer’s FIFA World Cup, Football Victoria announced yesterday that the decision has now been overturned.

Widespread support prevails

The football industry moves swiftly. Whether it’s a deadline-day transfer or cut-throat managerial changes, a lot can happen in a short time span.

And this proved true once again in Melbourne this week.

On Wednesday, Melbourne Arts Precinct announced that it will not proceed as a live site during this year’s tournament.

But following widespread backlash to the decision to not use Federation Square as a live site, the initial verdict will no longer go ahead.

“In the past 24 hours, Victorians demonstrated just how important our national teams are to the fabric of our community,” said Football Victoria CEO, Dan Birrell, via press release.

Furthermore, Birrell highlighted that support for a swift overturn also came from those outside the football landscape.

“The response extended far beyond football participants and supporters, reflecting the wider community’s recognition of the signficance of the tournament and the role these moments play in bringing people together.”

 

Community comes first

Having Federation Square as a live site during this year’s World Cup ensures that Melburnians wanting to back the Socceroos, can do so as one unit.

But even those who won’t be cheering for Australia, and will instead be adorning another nation’s colours, will still be able to unite and show their pride.

This is what live football is all about.

A variety of communities and nationalities which – despite supporting opposing sides – can come together under a shared love of the game. As Birrell continued to explain, this is a fundamental part of why the decision to overturn bares such importance.

“Football is a game that transcends age, background, language and culture.”

“It brings people together from all walks of life and creates moments of connection that are incredibly powerful, particularly uring global tournaments like the FIFA World Cup.”

The Socceroos will kick off their World Cup campaign against Turkey on June 14.

 

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