Melbourne Victory launch women’s and girls’ development fund to improve pathways for female footballers

Melbourne Victory women’s and girls’ development fund

Melbourne Victory have announced the launch of a women’s and girls’ development fund to contribute to the growth of female football in all aspects of the game.

Victory are supporting this fund through female-specific projects that run across all levels of football, which is in line with the club’s key values of prioritising community participation and pushing towards gender equity in the sport.

The fund will help improve the pathways for female footballers within the club, provide educational opportunities for female coaches and administrators, and improve female football infrastructure and activation projects.

Former Melbourne Victory player Marco Rojas donated in May earlier this year, in support of women’s football for the club and this initiative comes off the back of it.

Melbourne Victory Managing Director Caroline Carnegie stated the Club’s goal is to lead, unite, connect, and inspire through football and the Female Development Fund is an important step in delivering the Club’s vision for the women’s game.

“Melbourne Victory wants to contribute to growing and enhancing the women’s game and supporting the growth and development of females in football, wherever they sit in the football community,” Carnegie said via Victory press release.

“Part of this is ensuring accessibility to the women’s game off the back of the Women’s World Cup and supporting the development of women to make the greatest impact on our game.

“This is the reason we decided to make our home games at the Home of the Matildas free for patrons to experience and support the A-League Women’s (ALW) team for the 2023/24 season and why the fund will be important to our success in the women’s space.

“We’ve worked to remove the financial barriers for anyone who was inspired by WWC23 to continue to enjoy watching elite domestic football and to give our young boys and girls every opportunity to see their stars in action week in, week out.

“The other factor that we know is key to growing the women’s game is investment which is needed at all levels of the game to develop the next generation of talent and to continue to grow and build participation levels in football.

“We see our strategy around making the ALW accessible, along with the launch of our Female Development Fund as the beginning of the journey and we’re encouraging others to contribute in a meaningful way through our Fund.

“We would love to see anyone attending our games to consider making a contribution to the fund in lieu of purchasing a ticket and also anyone passionate about women’s football to help us bridge the gap and build the future of the women’s game together.”

Melbourne Victory have ensured that all donations and any collaborations with partners and sponsors in the women’s space will be invested back into women and girls’ projects. A clear sign that they are trying to drive momentum into further growing that side of the game.

Eventually, the wider football community will be able to apply for specific grants in order to help improve their own female football situation.

The initiative to improve women’s and girl’s football is a brilliant one, off the back of record-breaking Liberty A-League membership numbers and the Matildas’ success in front of the entire nation.

Creating that foundation is absolutely vital is ensuring that the model is sustainable, and that Victory can continue to produce fantastic talents like they did with World Cup star Kyra Cooney-Cross.

FIFPRO Asia/Oceania partake in productive divisional assembly in Singapore

FIFPRO Asia/Oceania engaged in positive talks at the divisional assembly in Singapore for new ambitious strategies for Asian football.

The assembly involved a dialogue between interested sponsors and shareholders with the representatives of 10 Asian FIFAPRO member, candidate, and observer unions.

On the first day, the assembly discussed the central piece of future movements with the FIFPRO Asia/Oceania 2023-2026 strategic framework which allows for streamlining of the collective unions’ player-centred practices and plans.

This included each of the unions presenting effective strategies with the assembly and open discussion on how to improve past strategies that have struggled to enhance the player’s experience and the sports industry.

The second day placed certain player representatives and association shareholders in conversation over a more collaborative focus on the structure of Asian football going into the 2025-26 season.

Importantly, data from the FIFAPRO initiative ‘The Asian Champions League Report’ and other competitions including the AFC Asian Cup, AFC Women’s Club Championship and Olympic Qualifiers were used as first-hand evidence of ways in which more player-based management of football will be beneficial in the new strategies.

The growth of the ever-important tech industry in the sport was evident at the FIFPRO Asia/Oceania Player IQ Tech Summit.

Especially the potential for player data capturing in the industry, this summit highlighted how the profitable sector can work well with improving unions’ data research to influence policy and can further elevate their voice within the confederation.

For football, a stronger dialogue between the player’s unions and their respective Asian football institutions and investors will be able to create a more concise strategy for the future p where shareholders can engage in more business advancement while still allowing the players to have an important say in the way in which the game is going.

As Asia itself is such a strong region in the growth of entrepreneurs and business, it is only obvious that connecting this industry with the tradition of player power will be a massive opportunity.

This assemblies focus was accurately outlined by the FIFPRO Asia/Oceania chairperson Takuya Yamazaki.

“Our collective challenge is to design an industry that aligns the collective interests of all stakeholders, rather than continuing with the current hierarchical model which largely defines global football,” he said via media release.

“As football in the region continues to evolve, the division’s role, and the players’ voice, will only become more important, and that’s where our strategic framework provides a clear vision for our current and future work.”

These assemblies reiterate how strong professional leagues where strategies are impacted by players and their unions are profitable and beneficial for the association’s shareholders.

Football Coaches Australia presents: The Modern Requirements of Midfield players

Football Coaches Australia (FCA), together with renowned UEFA Pro Licence Coach Martin Hunter, will host the online event: The Modern Requirements of Midfield players (Technically/Tactically/Physically/Mentally).

Held from 7:30pm AEST on Monday, May 20, the online event will focus on the essential skills and qualities needed for a midfielder to succeed in today’s game.

Split into four key elements that make up midfield play, attendees will learn about the technical skills needed to excel on the field, the tactical awareness required to control the game, the physical attributes necessary to dominate the midfield, and the mental toughness needed to thrive under pressure.

Martin is one of the best coach educators in the game, with his internationally acknowledged coaching and football management expertise that has helped to develop players, coaches and managers.

He is also vastly experienced at professional club and national governing body levels as Director of Coaching and National Coach – which has seen him develop coaching and scouting systems used in national and international models of excellence.

Martin has worked at Southampton FC in a variety of roles that included Technical Director, as well as Watford FC, Norwich FC and Stoke City as First Team Coach. He was involved in the English FA as a Coaching Mentor and a Regional Coach and has consulted widely throughout Europe.

This online session will contribute 1 hour of FA approved CPD and is free for FCA members.

This is an opportunity not to be missed to dominate the middle of the park.

You can register via the link here:

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