Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in 2023/24.
MATE has been the main shirt sponsor of the Women’s side since the start of the 2021/22 season, with the logo located front and centre of both the home and away Liberty A-League jerseys.
Melbourne Victory Managing Director Caroline Carnegie said she was extremely pleased to see MATE’s commitment to the Club and Women’s football continue during Victory’s most successful period in the competition.
“We’re looking forward to having MATE on the front of our Liberty A-League jerseys for a third consecutive season,” Carnegie said in a club statement.
“MATE has become an iconic brand that is synonymous with Australian football fans and we’re proud to have MATE supporting our Women’s team and Women’s football in Australia as they continue to make history.”
Melbourne Victory are looking to make it a fourth consecutive season in the finals bracket with a chance to make it three titles in four seasons.
MATE Co-CEO, Mark Fazio has often hinted at the business’ attempt to create a connection with Football fans in Australia and grow the overall Victory community because of the love of the game he has himself.
“Our commitment to football is clear and we’re excited to renew our partnership with Melbourne Victory and specifically, the Melbourne Victory women’s team,” Fazio said via press release.
“We’re diehard fans of football, and we believe in supporting the sport at all levels. Our partnership extension with Melbourne Victory is a statement of our commitment to the growth of football in Australia.”
MATE’s mission statement suggests that they are adamant on ‘Building connections that matter’ with their customers, by offering no lock-in contracts and unlimited data to all of their phone plans.
This partnership, along with their core values in particular, has proven worthwhile with their increasing connectedness to the football community and in particular Melbourne Victory fans.
In a statement made on the MATE website, ‘The MATE and Melbourne Victory partnership will see Victory members rewarded with special offers throughout the season and much, much more in a bid to engage with Football fans as much as they can.’
The relationship between the business and the club is fantastic, meaning this partnership looks set to continue in the near future with MATE’s passion for the growth of women’s football evident, as well as continuing to put customers first – creating a healthy environment for all to succeed.