Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field

Melbourne Victory & MATE

Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in 2023/24.

MATE has been the main shirt sponsor of the Women’s side since the start of the 2021/22 season, with the logo located front and centre of both the home and away Liberty A-League jerseys.

Melbourne Victory Managing Director Caroline Carnegie said she was extremely pleased to see MATE’s commitment to the Club and Women’s football continue during Victory’s most successful period in the competition.

“We’re looking forward to having MATE on the front of our Liberty A-League jerseys for a third consecutive season,” Carnegie said in a club statement.

“MATE has become an iconic brand that is synonymous with Australian football fans and we’re proud to have MATE supporting our Women’s team and Women’s football in Australia as they continue to make history.”

Melbourne Victory are looking to make it a fourth consecutive season in the finals bracket with a chance to make it three titles in four seasons.

MATE Co-CEO, Mark Fazio has often hinted at the business’ attempt to create a connection with Football fans in Australia and grow the overall Victory community because of the love of the game he has himself.

“Our commitment to football is clear and we’re excited to renew our partnership with Melbourne Victory and specifically, the Melbourne Victory women’s team,” Fazio said via press release.

“We’re diehard fans of football, and we believe in supporting the sport at all levels. Our partnership extension with Melbourne Victory is a statement of our commitment to the growth of football in Australia.”

MATE’s mission statement suggests that they are adamant on ‘Building connections that matter’ with their customers, by offering no lock-in contracts and unlimited data to all of their phone plans.

This partnership, along with their core values in particular, has proven worthwhile with their increasing connectedness to the football community and in particular Melbourne Victory fans.

In a statement made on the MATE website, ‘The MATE and Melbourne Victory partnership will see Victory members rewarded with special offers throughout the season and much, much more in a bid to engage with Football fans as much as they can.’

The relationship between the business and the club is fantastic, meaning this partnership looks set to continue in the near future with MATE’s passion for the growth of women’s football evident, as well as continuing to put customers first – creating a healthy environment for all to succeed.

Previous ArticleNext Article

Inter Miami CF Welcomes Más+ by Messi as Hydration Partner

Inter Miami CF names Más+ by Messi as its Official Hydration Partner in a new partnership, the alliance ensures hydration for all players, from the Academy to the First Team, while introducing Más+ by Messi to fans at Chase Stadium.

This partnership adds to Lionel Messi’s growing commercial ventures as Inter Miami’s captain and football legend. Founded by Messi, Más+ by Messi provides balanced hydration with electrolytes, vitamins, and minerals, serving both elite athletes and everyday consumers.

Lionel Messi and Inter Miami CF’s leadership underscored the partnership’s significance, emphasising its advantages for both players and fans. Messi shared his enthusiasm for the collaboration.

“It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins,” he said via press release.

Más+ by Messi’s Executive Vice President, Rishi Daing highlighted the vital role of hydration for everyone.

“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration,” he said via press release.

Más+ by Messi will be seamlessly integrated into Inter Miami’s matchday experience and training facilities:

  • On-Field Presence: Branded coolers and towels will be used during training and matches.
  • Academy Support: The brand will aid youth development, reflecting Messi’s dedication to nurturing young talent.
  • Matchday Access: Fans at Chase Stadium can enjoy all Más+ by Messi flavours, including the city-inspired “Miami Punch.”
  • Retail Expansion: Available at Publix, Inter Miami’s Official Grocery Partner.
  • Stadium Branding: Visible throughout Chase Stadium, including press conferences and fan engagement areas.

This partnership extends beyond standard sponsorship, with Más+ by Messi actively engaging Inter Miami fans through activations and promotions at Chase Stadium. The brand’s presence in the Fan Zone and Northwest Club will further enhance the fan experience.

As Inter Miami CF expands its commercial ventures, this collaboration blends sports performance, business strategy, and the growing impact of Lionel Messi’s personal brand.

Melbourne Victory’s brand-new infrastructure strategy

Melbourne Victory & SEDA

A-League giant Melbourne Victory has revealed a brand-new extensive infrastructure strategy to foster and support tomorrow’s footballing stars.

The strategic infrastructure plan set out by Victory will aim to develop youth and women’s football programs by providing improved access to world class footballing facilities and player pathways across Victoria.

To achieve this, Melbourne Victory has opted for a campus model to enable players access to connected and consistent facilities across the North, East, South and West of Melbourne, all within an hour’s journey of Victory’s club administrative centre and the A-League Men’s training facilities at Gosch’s Paddock.

The club also intends to build another campus within the Melbourne city centre, with the first campus location to be announced by the club soon, as it continues to review and assess possible sites across the city.

Melbourne Victory Chairman, John Dovaston, explained why the club had chosen the campus model.

“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” he said in a press release.

“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.”

Melbourne Victory Managing Director, Caroline Carnegie, outlined why the new infrastructure strategy was so important to the club.

“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” she said via press release.

“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”

The infrastructure project is an important move for the club, allowing it to grow, improve and future-proof its current suite of footballing programs. Currently, Victory operates nine elite and 23 pathway programs, providing services to over 16,000 participants across Victoria. Through the campus model, the club hopes it will be able to more efficiently develop the new generation of A-League and national team players.

“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie continued.

“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”

Melbourne Victory will continue to issue updates as it sets on the 5-year-plus journey to complete the entire project. For more information on the club’s major infrastructure strategy, access the plan HERE.

 

Most Popular Topics

Editor Picks

Send this to a friend