Melbourne Victory signs with Subaru Melbourne in Official Automotive Partner deal

Melbourne Victory and Subaru Melbourne

Melbourne Victory has announced that Subaru Melbourne Group will become the Club’s Official Automotive Partner for the next two seasons.

With this partnership, Melbourne Victory players, staff, and their member base will benefit from great offers and discounts presented to them for Subaru vehicles. Melbourne Victory are able to engage their member base with this arrangement and potentially attract more following the start of the 2023/24 season.

Importantly, Subaru Melbourne will also become a member of the Victory in Business’ Female Forum to bring together and empower female leaders in business.

The aim of the Female Forum is to bring together and empower female leaders in business, connecting three times a year on relevant and important topics, with a goal to inspire behavioural change. There is congruency with Subaru Group who have worked hard in 2023 to bring empowerment to female employees and set a goal to increase diversity amongst their engineers.

Subaru Melbourne Group operate sales and service centres in metropolitan Melbourne. The network of experienced dealers help customers across the city find their suitable new or used Subaru vehicle and the company offers a reliable and affordable service.

Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about Subaru Melbourne joining the Victory family.

“The dedicated team at Subaru Melbourne share our understanding of what it’s like to work collaboratively together as a team to achieve a common goal and succeed at the highest level, and we’re looking forward to doing that together with Subaru Melbourne,” Carnegie said in a Victory press release.

“This is a unique partnership that sees Subaru Melbourne become the Club’s first official automotive major partner and we’re excited to see the partnership prosper.”

Subaru Melbourne Group’s Head of Sales Operations, Rodney Tranter, explained the benefits of this two-season partnership for both parties.

“At Subaru Melbourne, we don’t just sell cars, we deliver exceptional customer experiences and forge lasting connections with our owners and the community,” Tranter added via media release.

“We’re thrilled that our partnership with Melbourne Victory will allow us to continue creating those connections and having a positive impact in the community; from supporting the Female Forum at Victory in Business to connecting with fans and members during matches and much more, we’re truly excited about the possibilities this partnership holds.”

The two parties share similar values in terms of female empowerment and diversity and through this partnership they will be able to achieve those goals as well as connect with the Victory fans through activations and offers.

Sport and Recreation Events Funding Program a key investment in Western Australia

Western Australia events are receiving significant support through the Sport and Recreation Events Funding Program 2023-24.

The WA State Government has invested over $630,000 to a host of sporting bodies across a vast number of codes.

The objectives of the program are to:

  • build capacity and capability of the sport and recreation workforce and volunteers to plan, secure and/or deliver quality sport and active recreation events
  • provide opportunities for talented WA athletes, coaches and officials to participate at a national and/or international level in their home environment
  • provide opportunities for the public to participate in sport and/or active recreation events
  • provide opportunities for regional Western Australians to experience and conduct major sporting events and sport development initiatives in a regional location.

The program comprises three categories:

  • event projects (up to $15,000)
  • event hosting (up to $50,000)
  • the Country Sport Enrichment Scheme (up to $30,000).

In Round 1 of the Sport and Recreation Events Funding Program 2023-24, one of the successful applicants was Football West, who ran 2024 Goldfields Regional Festival of Football – a seven-day community engagement event that improved football capacity in the wider Goldfields area. After receiving $24,200, Football West’s main goal is to increase participation in the region.

There is still time to apply for the next round of funding, which closes 5:00pm on February 26, 2024.

For full information and eligibility to apply, you can find it here.

WSL eyeing enormous 150% increase to broadcast rights deal

In a historic first for football in the UK, every single Women’s Super League match is set to be broadcasted live from next season across multiple channels.

The WSL tender document issued to broadcasters this month features all 132 league games, with 56 to be sold exclusively and the remaining 76 available on a non-exclusive basis.

Under the terms of the existing deal that expires at the end of the current season, Sky broadcast 35 matches-a-season and the BBC 22, with the rest streamed for free on the FA’s website.

The tender document is asking for a huge £20 million ($38.48 million) a year TV deal and this 150% increase to the value of its broadcasting deal is far from surprising following the explosion of the women’s game. This figure is set to be confirmed as soon as they can find the right suitors.

In an attempt to gain an increase from the existing £7.75 million ($14.91 million) a year deal, the WSL have responded by making every match available for broadcast, which the league hoped would attract bids from beyond current rights holders Sky Sports and the BBC, It looks to be working.

Sky Sports and the BBC are set to bid again on the rights and extend the current partnership whilst it is said that this potential deal is also attracting networks like TNT Sports and DAZN.

The Premier League and EFL have stood firm on the UEFA blackout that suggests all 3pm Saturday matches are not shown on TV, to encourage locals to attend matches in person. This means the WSL will have to work around it and it is likely that Saturday lunchtime and Sunday afternoons remain as the most common kick-off times.

There is little the WSL are having to do to persuade broadcasters into putting their hands up for these rights, which is a testament to the sport’s current growth and upward trajectory it is trending towards.

FA Director of Women’s football, Kelly Simmons, explained how important it was to secure this monumental broadcast deal.

“While we’ve been developing this it’s been so hard to sit on it because it’s so exciting for the women’s game. It is transformational,” Simmons said in an interview with Guardian Sport.

“When I first came into this role, we said that we really thought women’s football could really break into the mainstream and this is mainstream, this is prime slots on television, big audiences, week in week out.”

This deal in particular launches women’s football into the mainstream and helps improve the quality of the product which goes a long way to opening the eyes of a huge audience to its impact as a sport and socially.

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