Melbourne Victory has announced that Subaru Melbourne Group will become the Club’s Official Automotive Partner for the next two seasons.
With this partnership, Melbourne Victory players, staff, and their member base will benefit from great offers and discounts presented to them for Subaru vehicles. Melbourne Victory are able to engage their member base with this arrangement and potentially attract more following the start of the 2023/24 season.
Importantly, Subaru Melbourne will also become a member of the Victory in Business’ Female Forum to bring together and empower female leaders in business.
The aim of the Female Forum is to bring together and empower female leaders in business, connecting three times a year on relevant and important topics, with a goal to inspire behavioural change. There is congruency with Subaru Group who have worked hard in 2023 to bring empowerment to female employees and set a goal to increase diversity amongst their engineers.
Subaru Melbourne Group operate sales and service centres in metropolitan Melbourne. The network of experienced dealers help customers across the city find their suitable new or used Subaru vehicle and the company offers a reliable and affordable service.
Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about Subaru Melbourne joining the Victory family.
“The dedicated team at Subaru Melbourne share our understanding of what it’s like to work collaboratively together as a team to achieve a common goal and succeed at the highest level, and we’re looking forward to doing that together with Subaru Melbourne,” Carnegie said in a Victory press release.
“This is a unique partnership that sees Subaru Melbourne become the Club’s first official automotive major partner and we’re excited to see the partnership prosper.”
Subaru Melbourne Group’s Head of Sales Operations, Rodney Tranter, explained the benefits of this two-season partnership for both parties.
“At Subaru Melbourne, we don’t just sell cars, we deliver exceptional customer experiences and forge lasting connections with our owners and the community,” Tranter added via media release.
“We’re thrilled that our partnership with Melbourne Victory will allow us to continue creating those connections and having a positive impact in the community; from supporting the Female Forum at Victory in Business to connecting with fans and members during matches and much more, we’re truly excited about the possibilities this partnership holds.”
The two parties share similar values in terms of female empowerment and diversity and through this partnership they will be able to achieve those goals as well as connect with the Victory fans through activations and offers.