Melbourne Victory signs with Subaru Melbourne in Official Automotive Partner deal

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Melbourne Victory and Subaru Melbourne
Image via Melbourne Victory

Melbourne Victory has announced that Subaru Melbourne Group will become the Club’s Official Automotive Partner for the next two seasons.

With this partnership, Melbourne Victory players, staff, and their member base will benefit from great offers and discounts presented to them for Subaru vehicles. Melbourne Victory are able to engage their member base with this arrangement and potentially attract more following the start of the 2023/24 season.

Importantly, Subaru Melbourne will also become a member of the Victory in Business’ Female Forum to bring together and empower female leaders in business.

The aim of the Female Forum is to bring together and empower female leaders in business, connecting three times a year on relevant and important topics, with a goal to inspire behavioural change. There is congruency with Subaru Group who have worked hard in 2023 to bring empowerment to female employees and set a goal to increase diversity amongst their engineers.

Subaru Melbourne Group operate sales and service centres in metropolitan Melbourne. The network of experienced dealers help customers across the city find their suitable new or used Subaru vehicle and the company offers a reliable and affordable service.

Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about Subaru Melbourne joining the Victory family.

“The dedicated team at Subaru Melbourne share our understanding of what it’s like to work collaboratively together as a team to achieve a common goal and succeed at the highest level, and we’re looking forward to doing that together with Subaru Melbourne,” Carnegie said in a Victory press release.

“This is a unique partnership that sees Subaru Melbourne become the Club’s first official automotive major partner and we’re excited to see the partnership prosper.”

Subaru Melbourne Group’s Head of Sales Operations, Rodney Tranter, explained the benefits of this two-season partnership for both parties.

“At Subaru Melbourne, we don’t just sell cars, we deliver exceptional customer experiences and forge lasting connections with our owners and the community,” Tranter added via media release.

“We’re thrilled that our partnership with Melbourne Victory will allow us to continue creating those connections and having a positive impact in the community; from supporting the Female Forum at Victory in Business to connecting with fans and members during matches and much more, we’re truly excited about the possibilities this partnership holds.”

The two parties share similar values in terms of female empowerment and diversity and through this partnership they will be able to achieve those goals as well as connect with the Victory fans through activations and offers.

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Manchester City Begins Work on New Women’s Training Facility

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Image Credit: Manchester City website

Manchester City is in the development stage of building the Manchester City Women’s team a new purpose-built training facility at the City Football Academy, known as the club’s training centre.

The project, valued at up to $20.5 million, is set to open next season and marks the latest chapter in the club’s ongoing investment in top-tier facilities for the team.

Once completed, the facility will include a hydrotherapy area, a high-performance gym, and a circular dressing room designed to enhance player development.

In addition to their purpose-built facility, the Women’s First Team will continue to benefit from being an integral part of the $409 million City Football Academy, allowing them to utilise the organisation’s extensive resources and expertise.

To mark the beginning of construction, club captain Alex Greenwood was joined by Managing Director Charlotte O’Neill, Director of Football Therese Sjögran, and Director of Performance Services Emma Deakin for the official groundbreaking ceremony.

Club Captain Alex Greenwood reflects on the current facilities at the club and her excitement for the new development that is on the rise.

“Right from the start we’ve been involved quite a lot so we could discuss what’s going to be in there and what’s necessary. From what I know the facilities are going to be the best, which is nothing short of what I expect. I’m excited to see how it’s going to look,” she said via press release.

The facility has been specifically tailored to meet the needs of the team, with extensive consultation undertaken during the planning phase, including input from First Team Multi-Disciplinary experts and members of the playing squad.

The 17,000-square-foot building has also been designed with future expansion in mind as the team continues to grow.

Managing Director at Manchester City Women Charlotte O’Neill commented on the new facility and the beginning of its construction.

“Over the past decade, the team has benefited from being a part of the high-performance environment here, working with some of the very coaches, practitioners and support staff, as well as accessing some of the best facilities,” she said via press release.

“But the time feels right for the team to move into our own purpose-built home, and we think we’ve designed something really special that will help us in our efforts to consistently challenge for major titles.”

The new facility reaffirms Manchester City’s commitment to women’s football, aiming for success and growth through providing an environment to support the team’s future ambitions.

Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

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