Melbourne Victory to get high-quality medical equipment

Victor Sports Club Supplies

Melbourne Victory has unveiled the aptly named Victor Sports as its Official Medical Partner for the 2023/24 A-Leagues season.

The deal is a major win for Melbourne Victory’s men’s and women’s teams – and its medical staff – who will benefit from the provision of high-quality sports medical equipment.

An Australian-based company, Victor Sports is a part of the Whiteley Medical Group, a leading force in the medical supplies industry.

This has allowed Victor to improve its inventory to include leading brands like IDM and Maxiplast, and further production of its own branded rigid tape and other equipment.

They also offer trade accounts for local sports clubs and schools, ensuring they get the very best service at an affordable price.

Their presence as Melbourne Victory’s official medical partner for this season will provide them valuable exposure in footballing circles.

Victor Sports are no strangers to elite sport, showcasing an extensive list of supply partnerships with NRL and AFL clubs, as well as providing for Australia’s national basketball and netball teams.

This makes the partnership significant for Melbourne Victory, who will be delighted to have an experienced operator delivering a crucial service for the club.

Melbourne Victory Human Performance Manager Justin Crow commented further on this via the club’s website.

“Victor Sports provides top-quality products for our athletes and human performance professionals to ensure we can perform at the highest level,” Crow said.

“We’re thrilled to be able to have Victor Sports products in our toolkit for the season ahead.”

Victor Sports VIC/TAS Manager, Brent O’Leary, shares Crow’s excitement, and believes the company is well placed to support the Victory.

“Whiteley Medical’s acquisition of Victor Sports – along with Knight Sport, IDM Sports, Maxiplast, Sportstek and 66fit – has made us an industry leader in sporting goods with over 11,000 high-quality products and we’re proud to team up with a leader in Australian football, Melbourne Victory.”

Essential to any football club, whether it be at grassroots or elite level, is the quality of its medical equipment.

This deal evidences Melbourne Victory’s commitment to the well-being of its players and staff by affiliating with a high-quality medical equipment supplier.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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