The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons
Shake2Go is redefining on-the-go nutrition in Australia. Each can delivers 30 grams of premium protein, 19 essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans.
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
TX Football and Dallas City FC Accord Revealed for 2026
Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Football Victoria Confirms New Pathway Project
Running across four days on December 15, 16, 18, and 19 at The Home of The Matildas, the program features daily sessions from 9am to 2pm and offers boys and girls born between 2009 and 2017 the chance to train with international coaches from the boys’ game, girls’ game, and specialist goalkeeping pathways.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
Club Value Rankings 2026: What it Means for Queensland’s Football Academies
At the heart of the program is the Club’s Rank Score (CRS), which ranks clubs according to a longevity-focused framework. It analyses key criteria, such as opportunities for progression, equity, and safety, producing a merit-based reflection of FQ Academy Club quality. While the CRS reliably examines a club’s overall performance, it does not consider cost-efficiency or gender inequalities.
Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26
The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …
Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Game-Changer Ahead: Football NSW Unveils 2026 Club Development Conference
Football NSW has confirmed that the 2026 Club Development Conference will take place at Valentine Sports Park on Saturday, 7 …
Celebrating Ability Workshop Scheduled for December
The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.
Elite Coaching Secrets Revealed: Chris Ramsey MBE to Inspire Australian Youth Coaches
Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 …
PFA and MoleMap Join Forces to Fight Skin Cancer in Football
Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and …
Bentleigh Greens Secures Abcor as Major Sponsor for 2026 Season
Bentleigh Greens has announced a new major sponsorship deal with Abcor for the 2026 season, marking a significant partnership between …
Bayern Munich Posts Record Revenue in 2024/25, Continues Financial Dominance
Bayern Munich has achieved record revenue for the 2024/25 financial year, with turnover climbing 2.8 per cent to €978.3 million (US$1.13 billion). This milestone …
Unlock the Secrets of Elite Coaching at the 2025 FV Coaching Conference
Are you ready to elevate your coaching skills? The FV Coaching Conference 2025 is the must-attend event for football coaches …
Liverpool’s Bold New Move: The Game-Changing Partnership Set to Revolutionise the Club’s Future
Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading …
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
Kingborough Lions Elevate Training with SPR Conditioning
Kingborough Lions United FC has announced that SPR Conditioning will be added to the club’s NPL Men’s High-Performance Program for …
Why La Liga and Serie A’s Overseas Ambitions Miss the Mark
There’s something special about a home game. The walk to the ground, the echo of chants through narrow streets, and …
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Protecting the Game’s Future: Head Safe Football and the Fight Against CTE
Head Safe Football (HSF) is a pioneering organisation dedicated to tackling one of football’s most pressing health concerns: Chronic Traumatic …
Back Where It Belongs: SBS Revives Football’s Free-to-Air Spirit
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
South Melbourne FC Teams up with Lamaro’s Hotel
South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and …
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Leverkusen CEO Calls for Global Salary Cap to Level Football
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
Dan Birrell Confirmed as Football Victoria CEO
Football Victoria (FV) has officially appointed Dan Birrell as its Chief Executive Officer following a competitive national recruitment process.
Just for Kicks: A 1993 NSL Cup throwback with Doug Hodgson and Brian Macnicol
In Episode 2 of Soccerscene’s Just for Kicks Podcast, which released this past Saturday, two former Heidelberg United greats shared …
Just for Kicks: Dean Anastasiadis’ Unlikely Path to Goalkeeping Glory
In Episode 1 of Soccerscene’s Just for Kicks Podcast, former NSL champion goalkeeper Dean Anastasidis discusses his unconventional journey to …
Melbourne Victory Welcomes Mayfield Ahead of 2025/26 Season.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
Prime Vision launches in UK with Video Game Style Coverage
Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from …
Ligue 1+ Smashes One Million Subscribers in Groundbreaking Streaming Success
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
Australia’s sleeping giant: the commercial reality of the A-League
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Stan Sport Adds 2026 World Cup Qualifiers to Line-Up
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
NSW Government Backs Bold Launch of Australian Championship
The funding is set to elevate the Australian Championship through the engagement with multicultural communities, enhancing venues with equipment and upgrading minor infrastructure to help broadcast key matches nationally.
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
Brisbane Roar Strengthens Ties with Cannon Logistics
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Corpay Cross-Border and New Zealand Football FX Agreement
Corpay Inc. has announced an agreement for owned Cross-Border business to become official Foreign Exchange (FX) Partner for New Zealand Football.
Mark Schwarzer OAM inducted into Sport Australia Hall of Fame
Mark Schwarzer OAM, one of Australian football’s most accomplished and enduring figures, has today been officially inducted into the Sport …
FC Bayern Munich ink a massive deal with Emirates
Under the deal, Emirates secures a broad range of branding, hospitality, and marketing rights, further expanding its global sports sponsorship portfolio and reinforcing its connection to elite football audiences.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Toowoomba Grammar School leading the way in referee development
Toowoomba Grammar School (TGS) has enjoyed strong success this season, not only through its on-field performances but also via the …
Progress underway in Geelong’s push for a regional football hub
Football Victoria has welcomed recent engagement with Deputy Prime Minister the Hon Richard Marles MP, as well as ongoing discussions with State …
Soccerscene celebrates 8 years as Australia’s leading football business platform
Soccerscene is proud to mark its 8th anniversary, commemorating nearly a decade of dedicated service to Australia’s football industry. Since …
FV Celebrates Major Facility Upgrades Across Regional Victoria Under RCSIF
Football Victoria (FV) is pleased to acknowledge the announcement of four successful projects funded through the Victorian Government’s Regional Community …
Adelaide United extends partnership with Kite Property
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
RB Leipzig to introduce virtual perimeter advertising for international broadcasts
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
PEGS SC Receives $5,000 Community Grant from Bendigo Bank
How Bendigo Bank’s $5,000 boost is smashing barriers and letting PEGS SC’s senior women play for free in 2025 — a win for women’s football and the community!
South Melbourne FC has confirmed the departure of General Manager David Clarkson
South Melbourne confirmed the departure of General Manager David Clarkson after 12 months in the role
Rangers FC Confirms Majority Stake Acquisition
Power Shift at Ibrox: Rangers FC Sees Major Takeover as New Era Begins
‘The voice of Australian football’: Simon Hill signs off after 22 iconic years
Simon Hill, the veteran commentator who has narrated so many of Australian football’s greatest moments, signed off after 22 years …
Sold-out A-League Grand Final set against the backdrop of the highest-attended season
A-League grand final a sold out Melbourne derby and representative of league record attendance.
VfB Stuttgart and São Paulo FC launch youth exchange program
VfB Stuttgart’s Youth Academy Director Reveals Which São Paulo Stars Left a Lasting Impact — And What’s Coming Next!
TSG Hoffenheim extends partnership with SAP until 2030
TSG Hoffenheim and SAP just inked a game-changing deal — discover how this powerhouse partnership is redefining football through cutting-edge tech and bold ambition.
Superloop Scores Major Goal with Football Australia Partnership
Connectivity Giant Superloop Kicks Goals With Historic Hahn Australia Cup Partnership!
Football Australia launches #FootballUnites Campaign
Football Australia Unveils Groundbreaking #FootballUnites Campaign, Set to Transform the Nation’s Football Landscape!
AFC SAFF sign major MoU for Saudi football growth
The Asian Football Confederation (AFC) has signed a Memorandum of Understanding (MoU) with the Saudi Arabian Football Federation (SAFF) to …
LaLiga records strong revenue and attendance growth
Learn about LaLiga’s record attendances and revenue across the 2023/24 season!
UEFA Club Benefits Programme distributes record $413.7m AUD
Read about the record amount of money distributed to European clubs via the UEFA Club Benefits Programme!
Midea enters multi-year agreement with AFC
Learn about the new partnership between Midea and the AFC!
A-League records strong viewership and attendance in New-Zealand
New Zealand Can’t Get Enough of the A-League – Sky Sports Viewership Skyrockets!
Building from the Ground Up: Banyule City SC’s Ambition to Grow
Six years ago, Banyule City Soccer Club had big ambitions and a whole lot of challenges. Taking the reins during …
DAZN turns down LFP proposal to end Ligue 1 broadcasting deal
DAZN Delivers Shock Blow to LFP by Rejecting Ligue 1 Exit Deal!
AC Milan Camps: New Football Opportunities in Central Europe
Learn about AC Milan’s moves into new markets via new football development camps in Central Europe.
A-League Reaches Historic Goal Milestone as Viewership Surges
A-League Explodes in Popularity as It Smashes Historic Goal Record!
La Liga and HBS agree to five-year production deal
LaLiga Strikes Groundbreaking Five-Year Production Deal with HBS to Revolutionize Global Broadcasts!
Relevent Sports and US Soccer settlement opens up opportunity for European games in the US
U.S. Soccer Settlement Paves the Way for Blockbuster European Matches on U.S. Soil!
VfB V-Varen Partnership: Bridging Cultures in Sports
Discover the exciting partnership between VfB-Stuttgart and V-Varen Nagasaki which aims to foster connections across borders.
The PFA have announced a new partnership with La Trobe University
PFA Teams Up with La Trobe University in Landmark Partnership!
Coalition Pledges $2 Million for Heidelberg United Facilities Upgrade
In a significant development for grassroots sport across Melbourne’s northeast, the Coalition has committed substantial funding to one of Victoria’s most storied football clubs.
Central Coast Mariners renew partnership with Coast Sport
Learn about the Central Coast Mariners renewing their partnership with Coast Sport for enhanced athlete support and care!
PSG Accelerator: Innovating the Sports Industry
Paris Saint-Germain has broken the cutting edge by becoming the first football club in the world to create an innovation …
PFA Teams Up with UK’s Green Football Weekend for Kit Sustainability
PFA Teams Up with UK’s Green Football Weekend for Massive Kit Recycling Push!
Football Australia Announces Broadcasting Partnership with LIGR
Football Australia Announces Revolutionary Broadcasting Partnership with LIGR!
Sydney FC and Arnotts Collaboration Enhances Team Spirit
Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts. The collaboration will see Arnotts’ branding feature in …
Adidas-Bundesliga Deal Marks Exciting Comeback
German sportswear giant Adidas has once again returned to the Bundesliga, becoming the league’s official football supplier from the 2026/27 …
A-League Transfer Revenue Soars as Youth Development Takes Centre Stage
Youth development key in A-League Transfer Revenue increase.
Husqvarna celebrates 30 years of Automower® with exclusive competition Prizes include a robotic lawn mower and a signed Liverpool FC jersey
In 1995, Husqvarna launched what is believed to be the world’s first robotic lawn mower. As world leaders in robotic …
Manchester United implements cost-cutting amid financial crisis
Manchester United in Financial Crisis – Drastic Cuts Could Change Everything!
Coca-Cola resolves FIFA dispute, sponsors Club World Cup
Long-standing FIFA partner Coca-Cola has settled a legal dispute with the international football governing body and will now sponsor the …
South Melbourne FC land important sponsor in Directed Group
South Melbourne Lands HUGE Tech Deal Ahead of National Second Tier Launch!
FIFPRO and SDL partner to empower player data control
FIFPRO Technologies, a new division of FIFPRO focused on integrating technology into professional football, has announced a long-term partnership with …
The Neymar Effect: Santos’ Sponsorship Boom
Brazilian football superstar Neymar has triggered a sponsorship frenzy following his return to Santos, the club where he began his …
Bayer 04 Leverkusen welcomes New Balance as new kit sponsor
Bayer Leverkusen joins forces with New Balance. When will the partnership kick off?
Nike and Football Australia partner with First Nations artist Reko Rennie for kit design
Australia’s Football Team Drops a Game-Changing Kit—Designed by This First Nations Artist!
PFA issues legal threat to Premier League over new financial rules
The Professional Footballers’ Association (PFA) has issued a legal threat to the Premier League, warning of potential legal action if …
Australian Championship set to revolutionise domestic football
Australia’s New Championship Set to Transform Football with Unmissable Action!
The Club Development Conference highlights community football
Over 200 Football Enthusiasts Unite for the Epic 2025 Football NSW Club Development Conference at Valentine Sports Park!
Nick Maikousis on Greek Herald Cup, reviving heritage, and South Melbourne’s future in the NST
South Melbourne FC and Sydney Olympic FC hosted the highly successful second edition of the Greek Herald Cup at Lakeside …
Off the Pitch podcast: David Cvetkovski on Preston Lions’ business boom
In the debut episode of Off the Pitch, Soccerscene’s new podcast, David Cvetkovski joins the show to discuss the success …
Football NSW confirmed First Nations Scholarships
Game-Changer! Football NSW Awards First Nations Scholarships to Boost Indigenous Stars!
US Soccer and Bank of America forge landmark partnership
US Soccer teams up with Bank of America in a record-breaking deal to revolutionise football!
Brisbane Roar secures major sponsorship with Hellyer Metals
Brisbane Roar partners with Hellyer Metals in a groundbreaking deal boosting women’s football growth!
Adidas apparel deal under threat for Manchester United
Manchester United’s season goes from bad to outright embarrassing as each week passes, and a new report suggests that their …
Auckland FC welcomes Alvarium as Premium Partner
Auckland FC has welcomed Alvarium as a premium partner. What will the collaboration mean?
From NSL Passion to Future Stars: Brian Macnicol on Football’s Past, Present, and Future
Brian Macnicol reveals NSL’s wildest moments and what Australia should improve in developing talent.
For Jaiden Kucharski, The Sky is the Limit.
Despite its slow start to the season, many pundits believe this season’s Sydney F.C. squad is one of the strongest …
DAZN gains free-to-view exclusivity deal for FIFA Club World Cup
Game-Changer! DAZN Lands Exclusive Deal with FIFA for Free Club World Cup 2025 Streaming!
Bundesliga secures $7.39bn domestic broadcast deal
Bundesliga’s $7.39B TV Deal: Sky, DAZN, and Big Changes for Fans Explained!
Bank of America confirmed as Official Partner of Club World Cup
FIFA has confirmed Bank of America as an Official Partner of the Club World Cup. Here’s what you need to know.
Premier League’s 3pm Blackout Could End After 60 Years
Say Goodbye to the 3PM Football Blackout: Big Changes Could Be Coming to Premier League and EFL Matches!