Metrica Sports: Revamping data extrapolation and analysis

Metrica Sports - PLAY

In 2023, every inch counts. Whether it be on the field, the gym, or the training pitch. Coaches and players alike are desperate to obtain as much information as they can on their game, in a way in which they can digest and utilise to better their performance.

Metrica Sports is revolutionising the data analysis space, with applications across a variety of sports, including American football, basketball, rugby, and football. Using the Metrica Cloud Engine, Metrica Sports PLAY unleashes the potential from automated tracking data, with data packs suited to all levels of the game, enriching presentation, and video sessions. Metrica Sports offers a free version of the software, to allow smaller teams to test this out to determine the best possible options for the success of the club.

Metrica Sports has partnered with more than 300 professional teams across 80 countries worldwide.

PLAY goes one step further than the competitors. It visualises data in more than just graphs and charts. PLAY shows live 2D fields with moving markers to outline structure in play, in reference to where the ball and opposition is. This can be beneficial to coaches to determine if there is a hole that can be exploited more so by the opposition, such as being too compact in transition allowing the opposition to nullify counter attacks.

PLAY offers 3 methods of tracking players in game, each of which have their own benefits. Manual tracking takes the longest and allows coaches to manually select what in any given frame they want to analyse. However, what they select only covers a single frame, and must go through and select what they want across different frames.

Automatic tracking takes almost 1/3 of the time, with the ability to manually opt in or out of selected targets on the field to track. Metrica uses the example of tracking a defensive line as the ball is shifted onto the sideline, as one defender is engaged, showcasing the distance between the other defenders, and their direction changes to suit.

Automated tracking is similar to automatic but is simply effortless. Everything is tracked already, the ball and all players are tracked, and you can choose what to extrapolate from the data it collects, as well as how long into a recording the software needs to extrapolate the data from.

But with so much data and analysis, will some things may be overlooked? No chance. PLAY allows for playlists of clips from a match can be generated with tags to filter out of highlights and clips exactly what a coach or analyst wants to extrapolate. For instance, PLAY can allow generate tags for all clips that include building out from the back, by determining when there is possession in the defensive third. Along with attacking clips, transition etc., the ability to phase these out and only select the building out from the back will save an abundance of time, allowing coaches to further zone in on what is really important in these clips, and develop a strategy to overcome any issues found.

PLAY has a variety of analysis options for how coaches and staff want to structure a video session with players in preparation for the next match or look back at last weeks. Coaches have the ability to upload entire match long pieces of footage, and can either manually, or as described before, have PLAY’s Metrica Cloud Engine do all the hard work for you. The options are limitless for any football club who wishes to strengthen their analytical and tactical capabilities.

PLAYs automated tracking data saves countless hours to provide a superior product to coaching staffs across the globe. Tagging clips with key phrases allows coaches to quickly find examples of focal points in the match to be analysed and investigated. The easy to navigate software is easy for both coaches to use, but to also present to other staff, board members and players, with relevant and appealing graphics as opposed to traditional stats and graphs. The automatic tracking feature can allow coaches to opt in and out of necessary analytical points to cater to what coaches explicitly want.

For more information on how Metrica Sports can benefit your coaching staff, click here

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Genius Sports teams up with iSpot to power FANHub metrics

Genius Sports, the tech and data company that brings together sports, betting, and media companies, has confirmed a new strategic alliance with TV measurement experts iSpot.

Through this agreement, Genius Sports will gain access to iSpot’s powerful measurement tools, helping them track and verify how video ads perform across a range from traditional TV to popular streaming apps from wherever people are watching.

With this, Genius Sports clients can have the ability to identify audiences across platforms and gain metrics on the ROI as well as the influence of their media strategies on consumer behaviour.

Genius Sports Chief Revenue Officer, Josh Linforth, underlines how the new partnership with iSpot will guide brands to have a much clearer idea and to measure the impact of their campaigns across today’s multi-platform sports landscape.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports. By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments,” he said via press release.

iSpot’s VP of Business Development, Emily Wood, expressed excitement about signing a mutual deal with Genius Sports to help marketers tap into the valuable opportunities presented by loyal sports fans across streaming and digital platforms.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans. Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot’s key missions is to help brands unlock and harness that value,” she said via press release.

Building on over 20 years of expertise and strong connections with more than 700 organisations, including having a solid presence in the global football industry, Genius Sports introduced FANHub last year. It is a simple, all-in-one platform bringing together programmatic and social media campaigns in one place for brands, agencies, leagues, and teams.

Tradex Co Sets a New Standard in Football Innovation and Design

Initially focused on sportswear, Tradex Co has shifted its attention to footballs, making significant strides in product innovation and design.

Tradex Co, founded in Melbourne in 2020, is a wholesale sportswear brand helping football clubs and organisations take full control of their customised gear — managing everything from design concepts to perfect fit and athlete comfort.

Focused on smart design principles and cutting-edge, innovative fabrics, the company has grown rapidly from working with just two local clubs to over 30 teams, creating apparel that looks great, feels comfortable, and performs even better on the field.

However, the company has since turned its attention to the ball itself and has achieved impressive strides in innovation and design.

In episode six of Soccerscene’s Off the Pitch podcast, Tradex Co founding member Shah Ali Rajput spoke about the progress the company has made in creating and designing footballs.

“We’ve produced the first ball I think in thermal bonding category, I think it’s the first or the second ball in the world made using recycled water bottles,” he said in the podcast.

“Now, we’re the first people to have a soccer ball made using gel infusion in the ball, that makes us the first.

“Now, we’re looking forward to being the first to develop an airless futsal ball for gameplay, match play, and we’re working on that, and we want to be the first, so innovation within these products is our priority at this stage.”

Additionally, Rajput spoke about venturing into other sports other than football.

“We do cater to some other sports, and our account manager looks into other sports,” he said.

“Personally, my focus, Sarah’s focus, is towards soccer, football, and that’s where we want to excel, because like I said, we want quality over quantity of sports, and we want to be the best at what we do.

“We don’t want to be a jack of all trades and master of none, so we just want to focus on that.”

To hear and learn more about Tradex Co, you can listen to the full interview with Shah Ali Rajput on episode six of Soccerscene’s Off the Pitch Podcast, available on all major podcasting apps and here.

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