Mexican and Ecuadorian Football Associations partner to share refereeing knowledge

Image provided by FIFA

The Mexican Football Association (FMF) and the Ecuadorian Football Association (FEF) came together in August to hold a two-day working session at the Mexican FA’s headquarters.

A refereeing delegation from the FEF travelled to the Mexican city of Toluca on August 17 and 18 to meet with their colleagues from the FMF and representatives from the FIFA regional offices in Panama and Paraguay.

The productive two-day session was held in the framework of the partnership agreement signed between the FEF and FMF, which benefits from the coordination and technical input of FIFA’s Member Associations Americas Subdivision. The link-up seeks to strengthen the ties between the two institutions by establishing internal processes aimed at improving the operations and efficiency of the FEF’s Refereeing Department, while also introducing improvements to the VAR implementation plan.

“In line with The Vision 2020-2023 to make football truly global, the fact that the FEF and FMF have joined forces in this novel partnership fills us at the Member Associations Americas Subdivision with pride,” Javier Gonzalez said in a statement, coordinator at FIFA’s Regional Development Office in Asuncion.

“Over the course of the two years, the associations will have the opportunity to share experiences and knowledge on matters relating to refereeing, which is such a key area within the game. Our visit to the FMF proved to be beneficial. Our colleagues from the Mexican FA offered an overview of their processes in terms of refereeing and how technology has enabled them to achieve greater efficiency.”

Representatives from the Ecuadorian FA’s Referees Committee were able to present their new processes and receive feedback from their counterparts at the Mexican FA, in order to learn about the best refereeing practice implemented by the FMF both on and off the field and analyse every stage of the implementation of the VAR system in Mexico.

The visitors from Ecuador were also offered a first-hand insight into the workings of the Liga MX’s centre for technological innovation, where cutting-edge technology enables staff members to analyse player and referee performance and carry out analysis that enhances decision-making.

“I’m sure we’ll be able to introduce many of these elements within our association and we’ve learned some key points that we hadn’t even considered,” Rogger Zambrano said via FIFA, president of the FEF’s Referees Committee.

Armando Archundia, president of the Mexican FA’s Referees Committee, added via FIFA:

“The most important thing is to exchange views on working methods, both in technical and administrative areas. When I say technical, I’m referring to the work we’re doing on the field of play, including our efforts to guide young, aspiring referees on their journey to becoming top-flight or international referees. As for the administrative areas, it’s all about how to make a refereeing appointment, assess a referee on the basis of a range of objectives, including ratings relating to fitness or technique, knowledge of the rules, and, above all, how they perform on the field of play.”

However, the reach of this particular project extends beyond achieving specific results in relation to refereeing. Over the course of recent months, the two institutions have witnessed just how important it is for FIFA member associations to cooperate with a view to promoting the development of the game globally.

In this regard, FMF’s Inigo Riestra said via FIFA:

“The most important thing is to ensure that all member associations operate to the same standard. One of FIFA’s goals is to allow its associations to grow. Another key element and one that we perhaps didn’t initially realise is that improving refereeing across the world benefits us all. Although the Mexican FA oversees Mexican referees, there’s no question that in the near future, an Ecuadorian referee will take charge of a fixture involving our national team at an international competition. So, at the end of the day, improving refereeing standards globally benefits all national teams.”

The partnership agreement remains in place, with the final phase set to see the Ecuadorian FA present all of the improvements and new processes that have been introduced on the basis of the best practice shared by the Mexican FA and the support offered by FIFA in the context of this agreement, as well as world football’s governing body’s updated refereeing strategy, its Regulations on the Organisation of Refereeing and the improvements made to the VAR system across its main competitions.

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Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

Signality: Revolutionising Sports Data with AI Technology

Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.

With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.

Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.

This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.

As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.

Signality’s Soccer API

The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.

This is how it works:

Revolutionising Soccer Analytics with Automated Tracking and Event Data

A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.

Automated Data Collection and Low-Latency Delivery

By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.

Comprehensive Tracking Data

The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:

  • Total Running Distances
  • Speed Zones
  • Number of Sprints
  • Player Separation Metrics
  • And Many More

This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.

Rich Event Data

In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:

  • Kick-Off
  • Goals
  • Passes
  • Substitutions
  • Red Cards
  • Yellow Cards
  • Corner Kicks
  • Dangerous Free Kicks
  • Penalties
  • End of Phase

This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.

Proven and Validated Technology

The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.

How It Works

  1. Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
  2. Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
  3. Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
  4. Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.

Conclusion

Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.

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