Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner.
Celebrating its 100th anniversary this year, MG will be there for Arsenal’s men’s and women’s teams, and supporters will see their brand showcased on LED boards and screens at Emirates Stadium and Meadow Park.
A key component of this partnership is that both parties will work together to create engaging content designed to engage the club’s global supporter base. This is the most direct way to build up both brands and increase exposure which is the ambition of both organisations.
It becomes the third current car sponsorship in the league after Man City & Nissan as well as Man United and Chevrolet. Interestingly, it is only the seventh time ever a car company has sponsored a Premier League club, making it a rarity in this space.
MG Motor UK Commercial Director Guy Pigounakis spoke on the company’s focus on sports and in particular growing the women’s game.
“Joining Arsenal in our centenary year marks a significant chapter in MG’s story. We’re not just supporting a world-famous club; but aiming to drive forward the future of football by championing the growth of the women’s professional game and showing our passion for the greatest game on earth,” he said via www.arsenal.com
Juliet Slot, Arsenal’s Chief Commercial Officer, explained how congruent both organisations were with each other’s long-term plans.
“We’re delighted to welcome MG to our family of partners. It’s a brand renowned for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club’s ambitions,” she added via www.arsenal.com.
“In their centenary year, we’re excited that MG can become part of our own long-term growth journey, and we look forward to working with them to promote their range of leading sustainable electric vehicles.”
This is MG’s second partnership with a club in the Premier League after first announcing their collaboration with Liverpool in 2016. The manufacturer however is this time covering both the Gunners’ men’s and women’s team with their vision of playing a role in the growth of women’s football in the UK.