MG Motor UK backs Arsenal as Official Automotive Partner

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Image credit: MG Motor UK official website

Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner.

Celebrating its 100th anniversary this year, MG will be there for Arsenal’s men’s and women’s teams, and supporters will see their brand showcased on LED boards and screens at Emirates Stadium and Meadow Park.

A key component of this partnership is that both parties will work together to create engaging content designed to engage the club’s global supporter base. This is the most direct way to build up both brands and increase exposure which is the ambition of both organisations.

It becomes the third current car sponsorship in the league after Man City & Nissan as well as Man United and Chevrolet. Interestingly, it is only the seventh time ever a car company has sponsored a Premier League club, making it a rarity in this space.

MG Motor UK Commercial Director Guy Pigounakis spoke on the company’s focus on sports and in particular growing the women’s game.

“Joining Arsenal in our centenary year marks a significant chapter in MG’s story. We’re not just supporting a world-famous club; but aiming to drive forward the future of football by championing the growth of the women’s professional game and showing our passion for the greatest game on earth,” he said via www.arsenal.com

Juliet Slot, Arsenal’s Chief Commercial Officer, explained how congruent both organisations were with each other’s long-term plans.

“We’re delighted to welcome MG to our family of partners. It’s a brand renowned for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club’s ambitions,” she added via www.arsenal.com.

“In their centenary year, we’re excited that MG can become part of our own long-term growth journey, and we look forward to working with them to promote their range of leading sustainable electric vehicles.”

This is MG’s second partnership with a club in the Premier League after first announcing their collaboration with Liverpool in 2016. The manufacturer however is this time covering both the Gunners’ men’s and women’s team with their vision of playing a role in the growth of women’s football in the UK.

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WA announce TV series for Sam Kerr’s children’s novels

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Image Credit: James Ross/AAP

A new TV series based on Sam Kerr’s children’s books ‘Kicking Goals’ is set to begin filming in early 2027 in Western Australia.

The show follows a young Kerr before she became captain of the Matildas and a star at Chelsea FC. Set in her home state of WA, the story sees her navigate her way through growing up and chasing her dreams, alongside her family and friends, and the adventures that entailed.

Speaking to Screenwest, Kerr said, ‘It’s pretty surreal knowing that Kicking Goals is being adapted into a TV series. These stories are all about believing in yourself and having a go, so it feels really special that a whole new generation will get to experience them on screen.’

Co-authored by Fiona Harris, the books have been a success since their initial release in 2021, a period which has coincided with Kerr and her Matildas teammates growing from beloved within Australia’s football community, into a team of genuine national appeal and recognition. They are available nation-wide, sold at major retailers such as Big W and Dymocks.

The television adaptation will beproduced by Orange Entertainment for Paramount+.

‘Kicking Goals’ is set to inject AUD 5million into the WA economy and provide over 130 local jobs.

Creative Industries Minister of WA, Simone McGurk, said via WA GOV, ‘The series will showcase all that Western Australia has to offer – including our world-class talent, crew, and diverse locations – while celebrating the story of one of our sporting greats.’

Casting is currently underway, with a search for a young Kerr and her mates ongoing.

The months after the 2023 FIFA Women’s World Cup in Australian and New Zealand saw an 11% increase in women and girl’s participation in football compared to the previous year, showing the direct impact the biggest stage can have on grassroots football.

Kerr has managed to build on that success and begin a new chapter, inspiring kids both on and off the field.

Former Socceroos captain set to headline coaching conference

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Mark Mulligan. Credit A League

Mark Milligan – former Socceroos captain and Newcastle Jets Premiership-winning manager – is set to be the guest of honour at the 2026 Football NSW Coaching Conference, held at Valentine Sports Park from November 21st–22nd.

The annual conference represents Australia’s largest gathering of football coaches, and is set to include expert insight into coaching, practical sessions and development plans for attendees. Milligan will partake in a Q&A session with MC Stephanie Brantz on November 21, adding significant gravitas to the conference.

Chris Gallo, Football NSW Coach Education Manager spoke highly of Milligan via Football NSW.

‘Opportunities to hear from people who have experienced the game at the highest level are incredibly valuable for our coaches. Mark brings a unique perspective on leadership, performance and the demands of elite football, and we want our coaches to be able to take those insights back into their own environments,’ he said.

Milligan traversed the globe across a near-twenty year professional career that started in the old National Soccer League, concluded in the A-League, and took in time across Europe, the UK and Asia.

He represented the Socceroos with distinction across 80 appearances, selected by four seperate managers in World Cup squads, and was captain of the Olympic team in 2008. His nascent managerial career has already seen two trophies at Newcastle, where he is presently leading them in the Asian Champions League.

But it all began on the local pitches of Bankstown. Milligan is an authentic, home-grown product of Football NSW, and emblamatic of the rewards that can be reaped from investing in the beginning of a player’s journey.

With the conference already selling out, attendees can now expect to learn plemty from one of Australia’s most exciting, up-and-coming coaches.

The opportunity Football NSW are providing showcases their commitment in helping coaches develop, and their continued pledge of giving back to the game at its foundation.

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