MiniRoos to be supported by four-year investment

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Image credit: Mark Avellino/Football Australia

Australia’s leading retailer Coles have partnered up with Football Australia as the naming right holders for MiniRoos – the official junior grassroots program of Australian football in a promising acquisition for both parties.

The four-year investment aims to boost participation of the MiniRoos program, while also attempting to support education around young Australians and establishing healthy eating habits from a young age.

The initiative corresponds with Coles’ current commitment to assist Australians in eating and living well on a day to day basis. The grassroots program is created for children ages from as young as four up to 12, ranging from kindergarten to the culmination of primary school. As of 2023, there are over 240,000 active MiniRoos, which caters for all abilities.

The new sponsorship agreement also facilitates Coles and their official partnership with the Subway Socceroos, CommBank Matildas and the men’s and women’s Youth National Football Teams.

The Coles logo will become a prominent feature amongst youth football across the nation. Coaching apparel, MiniRoos equipment and Football Australia school programs are all set to have the notorious red signature writing.

In addition, Coles have also become a presenting partner of the Little Legends Lap across respective international and domestic Australian related football matches and the MiniRoos half-time mini match at senior national team home matches.

Upon the announcement via the Football Australia website, Chief Customer Officer (CCO)  Amanda McVay discussed her pleasure amongst the partnership.

“Coles is delighted to be teaming up with Football Australia in what is a historic partnership for both parties and one we hope will benefit the lives of Australians for many years to come,” she said via Football Australia media release.

It is acknowledged that the supermarket juggernaut have understood the potential Football has within the nation. The CCO also claimed Coles’ commitment:

“Coles is committed to helping Australian families right across the country and is aligned with Football Australia’s ambition to provide more opportunities for Aussie Kids to play football,” she added via media release.

From the perspective of someone in whom aches to see the game grow within their native country, it is intriguing, as it is exciting to see Coles enter the football realm.

Understanding their desire to attribute towards the growth and nourishment of the game, can only guide its vested youth interest into a path of future stability and perhaps prosperity.

Perth Glory building new foundations with La Vida Homes

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Image credit: La Vida Homes official website

Perth Glory proudly confirms La Vida Homes, a renowned home-building company based in Western Australia, as the club’s principal partner.

As per the partnership agreement, the La Vida Homes logo will appear on the front of the A-Leagues Men’s home and away shirts for the remainder of the ongoing season and the subsequent three A-League seasons.

The collaboration also encompasses substantial branding, advertising, signage, and activation possibilities, along with featuring the company’s logo on the A-League Men’s training apparel for the upcoming three seasons.

As a trailblazing, inventive and socially-aware presence in the home-building sector, La Vida Homes has recently extended its operations into South Australia, further building on its continuous growth and achievements in WA.

Perth Glory CEO Anthony Radich expresses his delight in the club’s collaboration with a company that not only proudly represents Western Australia but is also owned and managed by devoted, long-time supporters of Perth Glory.

“This is a hugely exciting partnership for everyone involved, and we are thrilled to welcome La Vida Homes to the Perth Glory family,” he said via Glory press release.

“This partnership aligns perfectly with our stated commitment to reconnecting with the local WA community on a number of levels.

“La Vida Homes is an extremely well-regarded building company that holds a deep affinity for the club and we look forward to working closely with them to develop this relationship and help grow our club together in the coming years.”

Founder and Managing Director of La Vida Homes, Mark Di Masi, reiterated those sentiments.

“I couldn’t be prouder to announce that La Vida Homes will be a Principal Partner of Perth Glory Football Club for the next three years,” he added via media release.

“My family and I are long-time fans of the club and as I’m sure any passionate football supporter would agree, being able to get behind your team like this is quite simply the stuff of soccer dreams.

“We are an agile team at La Vida who aren’t afraid to do things differently, giving those around us a shake-up, much like Perth Glory.

“We’re all about helping West Australians make their mark on the world and that’s precisely why we’re here; to help this remarkable football club be the best they can be, both on and off the park.”

Mark Di Masi has managed the construction of 20,000 homes throughout his distinguished career and acknowledging the need to depart from the traditional building industry model and innovate, La Vida Homes was established to create something exceptional.

Football Victoria encourages state teams to take part in Governance Workshop Series

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Image credit: NakoPhotography / Shutterstock.com

Football Victoria are endorsing the joint partnership between the Victorian Government and VicSport, as football clubs across the state can become involved within the participation of case studies – dedicated to the understanding and importance of governance within sport.

Three workshops will eventuate over the course of May, June and July. Industry experts, sport directors and operating officials will all be in attendance at each workshop, discussing their insight upon the plethora of information they possess in correlation to Board Policy & Procedure (completed April 3), Risk Management (TBC in May), Sports Integrity (June 6) and Diversity & Inclusion (TBC in July).

VicSport are a Victorian non-for-profit organisation dedicated to attract as many Victorians as possible in participation and engagement across a variety of sports and/or physical activity.

Working in conjunction with the Victorian Government, it is their duty to ensure that recreation within the state remains at its optimal level.

Advocating, assisting and supporting its members since its inception in 1994, their extensive network branched out to over 3.9 million participants.

Football within Victoria has quite the pulse. Engagement levels are high within the amount of participants across all abilities and genders.

Knowing the importance of governance is fundamental for emerging and present clubs, hence the importance surrounding the FV in urging club officials in attending these various workshops.

Football Victoria have made continuous strides in becoming more accessible and engaging to potential participants. All-abilities April is a symbol of the inclusivity in which the state has made across the last decade.

Governance within sport is crucial. It covers a magnitude of aspects all required to be considered when operating an entity. Given the vast amount of contributors governance is essential for the promotion of accountability, sustainability and stability for a football club.

The success garnered on the park must be achieved off of it through a harmonious collective.

For up-to-date information, you can view it via VicSport here.

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