Australia’s leading retailer Coles have partnered up with Football Australia as the naming right holders for MiniRoos – the official junior grassroots program of Australian football in a promising acquisition for both parties.
The four-year investment aims to boost participation of the MiniRoos program, while also attempting to support education around young Australians and establishing healthy eating habits from a young age.
The initiative corresponds with Coles’ current commitment to assist Australians in eating and living well on a day to day basis. The grassroots program is created for children ages from as young as four up to 12, ranging from kindergarten to the culmination of primary school. As of 2023, there are over 240,000 active MiniRoos, which caters for all abilities.
The new sponsorship agreement also facilitates Coles and their official partnership with the Subway Socceroos, CommBank Matildas and the men’s and women’s Youth National Football Teams.
The Coles logo will become a prominent feature amongst youth football across the nation. Coaching apparel, MiniRoos equipment and Football Australia school programs are all set to have the notorious red signature writing.
In addition, Coles have also become a presenting partner of the Little Legends Lap across respective international and domestic Australian related football matches and the MiniRoos half-time mini match at senior national team home matches.
Upon the announcement via the Football Australia website, Chief Customer Officer (CCO) Amanda McVay discussed her pleasure amongst the partnership.
“Coles is delighted to be teaming up with Football Australia in what is a historic partnership for both parties and one we hope will benefit the lives of Australians for many years to come,” she said via Football Australia media release.
It is acknowledged that the supermarket juggernaut have understood the potential Football has within the nation. The CCO also claimed Coles’ commitment:
“Coles is committed to helping Australian families right across the country and is aligned with Football Australia’s ambition to provide more opportunities for Aussie Kids to play football,” she added via media release.
From the perspective of someone in whom aches to see the game grow within their native country, it is intriguing, as it is exciting to see Coles enter the football realm.
Understanding their desire to attribute towards the growth and nourishment of the game, can only guide its vested youth interest into a path of future stability and perhaps prosperity.
