Mitre extends with member federations to provide top quality footballs for all competitions

Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro ball for competitions country wide.

Football Victoria announced that Mitre will continue as the exclusive NPL ball provider for the NPL and VPL competitions in 2024 with an option to extend into 2025.

In Football NSW, the sponsorship with Mitre will extend till the end of 2026. It will remain as the Official Match Ball of the National Premier Leagues NSW, Football NSW Leagues, Football NSW Youth Leagues, and Association Youth Leagues for a further three years.

Football West confirmed that Mitre will be the Official Ball Supplier for another three years, taking the partnership to a total of six years.

Trusted for over 200 years, Mitre footballs have been a foundation of the brand since the early 1900s. Since then, they have been the competition ball of choice for many football associations across the world.

In 2017, Mitre started inside the Australian footballing landscape when they were unveiled as the football partners of the then FFA Cup, now called the Australia Cup.

Since then, Mitre has expanded towards the state member federations to try and grow amongst the local community. They are the Official Match Ball of NPL NSW, NPL Victoria, NPL Queensland, Football West and NPL NNSW.

The Ultimax Pro is Mitre’s flagship Elite-Professional football that is used amongst state competitions and the Australia Cup. It features Hyperflow debossed grooves across the ball, for incredible flight consistency across all speeds. It is Engineered with Hyperfoam, a cushioned, high elastic foam, for maximum power when you strike.  It is also a FIFA Quality Pro approved football which proves that it maintains a top quality and standard.

Football Victoria Sponsorships and Events Manager, Paul Iliopoulos, outlined this is a ‘game changing partnership’ going into the 2024 season and beyond

“We are thrilled to announce a partnership between Football Victoria and MITRE as the official ball provider for our NPL and VPL competitions,” he said via FV.

“The MITRE ball is recognised for its superior quality and performance and this partnership reinforces Football Victoria’s dedication to maintaining the utmost standards in our competitions.

“As we embark on this exciting journey with MITRE, we extend our gratitude to the football community for their continued support.”

Football West General Manager of Football Perry Ielati was excited to continue with the high-quality footballs through this partnership.

“Football West is delighted to continue our partnership with Mitre. Our clubs know they can trust the quality of footballs provided by Mitre and that is hugely important to us. We are excited to move forward together over the next three years.” Ielati stated via Football West.

Football NSW CEO John Tsatsimas was thrilled to see Mitre extend as well.

“We’re delighted to continue the partnership with Mitre. We are anticipating another season of unprecedented success, and we eagerly look forward to achieving it in partnership with Mitre who will provide a great level of professionalism through their product as they have done so in recent years.” Tsatsimas said via Football NSW statement.

Mitre’s relationship with Football in Australia is fantastic for the game with the highest quality footballs being used at all different levels. Ball quality is an integral part of football and clubs from all federations will benefit from the discounted prices and free supplies that Mitre provide to improve the game.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

Most Popular Topics

Editor Picks

Send this to a friend