Mitre extends with member federations to provide top quality footballs for all competitions

Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro ball for competitions country wide.

Football Victoria announced that Mitre will continue as the exclusive NPL ball provider for the NPL and VPL competitions in 2024 with an option to extend into 2025.

In Football NSW, the sponsorship with Mitre will extend till the end of 2026. It will remain as the Official Match Ball of the National Premier Leagues NSW, Football NSW Leagues, Football NSW Youth Leagues, and Association Youth Leagues for a further three years.

Football West confirmed that Mitre will be the Official Ball Supplier for another three years, taking the partnership to a total of six years.

Trusted for over 200 years, Mitre footballs have been a foundation of the brand since the early 1900s. Since then, they have been the competition ball of choice for many football associations across the world.

In 2017, Mitre started inside the Australian footballing landscape when they were unveiled as the football partners of the then FFA Cup, now called the Australia Cup.

Since then, Mitre has expanded towards the state member federations to try and grow amongst the local community. They are the Official Match Ball of NPL NSW, NPL Victoria, NPL Queensland, Football West and NPL NNSW.

The Ultimax Pro is Mitre’s flagship Elite-Professional football that is used amongst state competitions and the Australia Cup. It features Hyperflow debossed grooves across the ball, for incredible flight consistency across all speeds. It is Engineered with Hyperfoam, a cushioned, high elastic foam, for maximum power when you strike.  It is also a FIFA Quality Pro approved football which proves that it maintains a top quality and standard.

Football Victoria Sponsorships and Events Manager, Paul Iliopoulos, outlined this is a ‘game changing partnership’ going into the 2024 season and beyond

“We are thrilled to announce a partnership between Football Victoria and MITRE as the official ball provider for our NPL and VPL competitions,” he said via FV.

“The MITRE ball is recognised for its superior quality and performance and this partnership reinforces Football Victoria’s dedication to maintaining the utmost standards in our competitions.

“As we embark on this exciting journey with MITRE, we extend our gratitude to the football community for their continued support.”

Football West General Manager of Football Perry Ielati was excited to continue with the high-quality footballs through this partnership.

“Football West is delighted to continue our partnership with Mitre. Our clubs know they can trust the quality of footballs provided by Mitre and that is hugely important to us. We are excited to move forward together over the next three years.” Ielati stated via Football West.

Football NSW CEO John Tsatsimas was thrilled to see Mitre extend as well.

“We’re delighted to continue the partnership with Mitre. We are anticipating another season of unprecedented success, and we eagerly look forward to achieving it in partnership with Mitre who will provide a great level of professionalism through their product as they have done so in recent years.” Tsatsimas said via Football NSW statement.

Mitre’s relationship with Football in Australia is fantastic for the game with the highest quality footballs being used at all different levels. Ball quality is an integral part of football and clubs from all federations will benefit from the discounted prices and free supplies that Mitre provide to improve the game.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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