Mitre extends with member federations to provide top quality footballs for all competitions

Mitre have extended their current deals with Football Victoria, Football West and Football NSW to continue providing their Ultimax Pro ball for competitions country wide.

Football Victoria announced that Mitre will continue as the exclusive NPL ball provider for the NPL and VPL competitions in 2024 with an option to extend into 2025.

In Football NSW, the sponsorship with Mitre will extend till the end of 2026. It will remain as the Official Match Ball of the National Premier Leagues NSW, Football NSW Leagues, Football NSW Youth Leagues, and Association Youth Leagues for a further three years.

Football West confirmed that Mitre will be the Official Ball Supplier for another three years, taking the partnership to a total of six years.

Trusted for over 200 years, Mitre footballs have been a foundation of the brand since the early 1900s. Since then, they have been the competition ball of choice for many football associations across the world.

In 2017, Mitre started inside the Australian footballing landscape when they were unveiled as the football partners of the then FFA Cup, now called the Australia Cup.

Since then, Mitre has expanded towards the state member federations to try and grow amongst the local community. They are the Official Match Ball of NPL NSW, NPL Victoria, NPL Queensland, Football West and NPL NNSW.

The Ultimax Pro is Mitre’s flagship Elite-Professional football that is used amongst state competitions and the Australia Cup. It features Hyperflow debossed grooves across the ball, for incredible flight consistency across all speeds. It is Engineered with Hyperfoam, a cushioned, high elastic foam, for maximum power when you strike.  It is also a FIFA Quality Pro approved football which proves that it maintains a top quality and standard.

Football Victoria Sponsorships and Events Manager, Paul Iliopoulos, outlined this is a ‘game changing partnership’ going into the 2024 season and beyond

“We are thrilled to announce a partnership between Football Victoria and MITRE as the official ball provider for our NPL and VPL competitions,” he said via FV.

“The MITRE ball is recognised for its superior quality and performance and this partnership reinforces Football Victoria’s dedication to maintaining the utmost standards in our competitions.

“As we embark on this exciting journey with MITRE, we extend our gratitude to the football community for their continued support.”

Football West General Manager of Football Perry Ielati was excited to continue with the high-quality footballs through this partnership.

“Football West is delighted to continue our partnership with Mitre. Our clubs know they can trust the quality of footballs provided by Mitre and that is hugely important to us. We are excited to move forward together over the next three years.” Ielati stated via Football West.

Football NSW CEO John Tsatsimas was thrilled to see Mitre extend as well.

“We’re delighted to continue the partnership with Mitre. We are anticipating another season of unprecedented success, and we eagerly look forward to achieving it in partnership with Mitre who will provide a great level of professionalism through their product as they have done so in recent years.” Tsatsimas said via Football NSW statement.

Mitre’s relationship with Football in Australia is fantastic for the game with the highest quality footballs being used at all different levels. Ball quality is an integral part of football and clubs from all federations will benefit from the discounted prices and free supplies that Mitre provide to improve the game.

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Melbourne Victory teams up with Superdry

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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