MLS and U.S. Soccer sign content deal

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The MLS and U.S. Soccer have signed a multi-year deal with sports media brand Bleacher Report, who will produce daily content across its platforms.

Since the return of the MLS, Bleacher Report has been providing content and highlights across its app and social media platforms. Content is due to increase as the MLS heads toward the end of its season.

Content from the U.S.’ Men’s and Women’s National Teams will also be distributed.

The deal runs until 2022, the financial terms of the deal were not released although reports from Front Office Sports and Forbes suggest that the agreement is worth a six figure or low seven figure sum.

“As we build on the momentum of the MLS is Back Tournament and continue our 25th season with matches in home markets, we are excited to provide our fans with more cutting-edge MLS content across B/R platforms,” MLS SVP of Media, Seth Bacon said about the partnership.

The agreement comes as a way for the MLS to engage with more young sports fans. The MLS said that that Bleacher Report is a leading destination for young sports fans while U.S. Soccer and the MLS have some of the youngest fan bases in North America.

“B/R Football is the No. 1 digital media destination for young soccer fans and this new partnership provides a deeper library of soccer content that our fans crave,” SVP of New Business Development at Bleacher Report, Raphael Poplock said.

“It will also offer an increased presence for top U.S. Soccer and MLS content with one of the most engaged audiences in the sport, while leveraging our innovative sales solutions to most effectively connect with them.”

Bleacher Report specialises in social media content – their main account on Instagram has 13.4 million followers.

Their brand reaches more than 200 million people a month.

“We are looking forward to working with B/R Football to help us share U.S. Soccer’s content and reach even more soccer fans across the world,” U.S. Soccer Chief Communications Officer Neil Buethe said in a statement.

“With our No. 1-ranked Women’s National Team preparing for the Olympics and our Men’s National Team gearing up for the start of the Final Round of 2022 FIFA World Cup Qualifying, the coming year will be incredibly exciting and partnering with Bleacher Report will allow us to connect and engage with soccer fans in even more creative ways.”

The deal was made through Soccer United Marketing, the commercial arm of the MLS and U.S. Soccer.

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Northern NSW Football’s Leadership Program Reaches 98 Graduates as Sport Moves Toward 2027 Gender Parity Targets

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Image Credit: Football Northern NSW

Northern NSW Football has concluded its 2026 Women’s Leadership Program, with 13 participants taking the total number of graduates to 98 women across the region since the program launched in 2023. The five-week program combined online modules with a two-day conference at Rydges Resort in the Hunter Valley, bringing together club volunteers, committee members, administrators and NNSWF staff from Newcastle, Macquarie, Northern Inland and Football Mid North Coast zones.

The program’s growth has been uneven year to year. It launched with two intakes in 2023, drew 25 scholarship recipients in 2024,then settled to 12 in 2025, which brought the cumulative total to 85 before this year’s cohort of 13.

The program was facilitated by Ann Odong, who founded The Women’s Game, Australia’s first dedicated women’s football website, in 2008,and later spent six years as Football Australia’s Media and PR Manager steering the Matildas’ program through multiple World Cups and Olympic Games,before moving into independent consulting work.

A pipeline built against a 2027 deadline

The program fits within a wider set of national targets football and the broader sport sector have committed to reaching within the next twelve months. Football Australia’s Our Game initiative, launched in 2021, set a goal of 50:50 gender parity across players, coaches, administrators and referees by 2027.Separately, the federally backed National Gender Equity in Sport Governance Policy requires all funded national and state sporting bodies to reach 50 per cent women or gender-diverse board directors by 1 July 2027, with funding to be withheld from organisations that fall short.As of the most recent Australian Sports Commission data, 22 per cent of chief executives and 25 per cent of board chairs across 65 federally funded national sporting organisations were women.

Programs built around confidence, networking and committee-level skills, the model NNSWF has run since 2023, are the mechanism most sporting bodies are relying on to close that gap, since board and executive vacancies typically draw from an organisation’s existing pool of committee members, volunteers and administrators rather than external recruitment.

This year’s cohort

University of Newcastle FC’s Charlotte Carey, one of this year’s participants, said the program had given her the confidence to pursue a career in football while developing skills applicable across other areas of her life. Fellow participants included representatives from Cooks Hill United, Westlakes Wildcats, Newcastle Olympic, Lake Macquarie City FC, Western Wolves, Gunnedah and District Soccer Association, Wauchope FC and Stockton Sharks, alongside three NNSWF staff members.

NNSWF Participation and Women’s Football Officer Jamie Bressan said the program had continued to provide women across the game with an opportunity to connect and build leadership skills, with topics covering effective communication, personality styles and team dynamics. Bressan pointed to the network the program builds among participants, drawn from clubs and committees across the region, as one of its central functions rather than the training content alone.

The 2026 cohort’s spread across four zones, Newcastle, Macquarie, Northern Inland and Football Mid North Coast, continues a pattern of the program drawing participants from outside the Hunter region’s largest population centres, consistent with its original design to make the conference and online components accessible to women in regional and remote parts of northern NSW through funded travel and accommodation.

Football SA Extends Sammy D Foundation Partnership Into Third Year for Violence Prevention Round

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Image Credit: Shutterstock

Football South Australia will run its fifth consecutive Violence Prevention Round in partnership with the Sammy D Foundation from 3 to 5 July, with junior teams again asked to wear blue armbands throughout the weekend.

The arrangement was formalised in March 2022, when Football SA and the Foundation signed a three-year agreement, funded by SA Power Networks, to deliver the Foundation’s Monkey See, Monkey Do program to more than 7,500 junior members across 52 clubs.The program is a 90-minute session delivered by Sammy D Foundation facilitators focused on changing players’ attitudes toward bullying and violence and educating parents and club members about the impacts of inappropriate sideline behaviours, built around the story of Sam Davis, the 17-year-old South Adelaide junior footballer whose death in a one-punch assault in 2008 led his parents to establish the Foundation.Football SA general manager George Georganas and Foundation chief executive Brigid Koenig confirmed the partnership at its 2022 launch, framing it as a mechanism for improving club culture from junior sidelines upward.

The round has run every season since, expanding in 2023 to incorporate the Federation Cup Final at ServiceFM Stadium,a weekend Football SA dedicated as the Sammy D Violence Prevention Round alongside the Federation Cup Final Day continuing through the 2024 season,when it was again scheduled as a designated round ahead of that year’s Federation Cup Final and shifting from an early blue tape design to the blue armbands used in 2025 and again this year.

A prevention model funded outside government

The Foundation’s programs, including its work with Football SA, are financed through corporate and philanthropic support rather than recurring government funding. Its rollout with Football SA was backed by SA Power Networks, and separate school-based programs in the state’s Far North have relied on grants from philanthropic trusts.Both the Perpetual Foundation’s Kevin Barnes Gift Fund Endowment and the Fred P Archer Charitable Trust have funded the Foundation’s work in that region.

The State Government’s response to the Royal Commission into Domestic, Family and Sexual Violence, released in December 2025, commits $674 million over ten years to a 136-recommendation reportstructured around themes spanning structural reform, workforce and community education, crisis response, and establishing a foundation for prevention, delivered by Commissioner Natasha Stott Despojaafter four women were killed in the state within a single week in November 2023. The Commission’s focus on domestic, family and sexual violence is distinct from the youth bullying and alcohol-related violence at the centre of Sammy D Foundation programs, but its response includesan expansion of abuse prevention programs to support behavioural change for people who use violence, alongside prevention and awareness activities aimed specifically at young people.

Separately, the Department for Education’s own violence prevention program, developed after a 2022 ministerial roundtable, has directed a $6 million Safe and Supportive Learning Environments Plan of Action toward schools, afterreported violent incidents in South Australian public schools rose 50 per cent in 2023, with more than 13,000 critical incidents recorded that year. The department has since reportedits first decline in secondary school critical incidents in 2024, a 4.5 per cent reduction from 2019 levels, along with a 7.3 per cent fall in suspensions and a 20.8 per cent fall in exclusions in 2025. It also noted thatviolence in primary schools has continued to rise since the pandemic, and that physical violence against teaching staff, the large majority involving primary-aged students, climbed from 273 incidents in 2021 to 662 in 2024.

Evidence from earlier rollouts

Sammy D Foundation programs delivered through junior sport have previously reported strong self-assessed outcomes. An earlier three-year rollout of a related program through SANFL Juniors, a separate competition to Football SA,reached up to 12,800 young players and their families, with 98 per cent reporting increased awareness of the impact of one-punch violence and 89 per cent reporting they avoided a violent situation because of the program.

A national evidence guide on preventing violence through sport, compiled by Our Watch, notes that69 per cent of Australian children and 87 per cent of adults took part in sport or physical activity over a twelve-month period, while also pointing toa lack of research assessing the effectiveness of such approaches, and the need for more robust evaluation of primary prevention programs within sport settings.

Clubs taking part in this year’s round have again been supplied with blue armbands for junior teams, with Football SA and the Foundation asking clubs to share images from the weekend under the round’s official hashtag.

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