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MLS and U.S. Soccer sign content deal

The MLS and U.S. Soccer have signed a multi-year deal with sports media brand Bleacher Report, who will produce daily content.

The MLS and U.S. Soccer have signed a multi-year deal with sports media brand Bleacher Report, who will produce daily content across its platforms.

Since the return of the MLS, Bleacher Report has been providing content and highlights across its app and social media platforms. Content is due to increase as the MLS heads toward the end of its season.

Content from the U.S.’ Men’s and Women’s National Teams will also be distributed.

The deal runs until 2022, the financial terms of the deal were not released although reports from Front Office Sports and Forbes suggest that the agreement is worth a six figure or low seven figure sum.

“As we build on the momentum of the MLS is Back Tournament and continue our 25th season with matches in home markets, we are excited to provide our fans with more cutting-edge MLS content across B/R platforms,” MLS SVP of Media, Seth Bacon said about the partnership.

The agreement comes as a way for the MLS to engage with more young sports fans. The MLS said that that Bleacher Report is a leading destination for young sports fans while U.S. Soccer and the MLS have some of the youngest fan bases in North America.

“B/R Football is the No. 1 digital media destination for young soccer fans and this new partnership provides a deeper library of soccer content that our fans crave,” SVP of New Business Development at Bleacher Report, Raphael Poplock said.

“It will also offer an increased presence for top U.S. Soccer and MLS content with one of the most engaged audiences in the sport, while leveraging our innovative sales solutions to most effectively connect with them.”

Bleacher Report specialises in social media content – their main account on Instagram has 13.4 million followers.

Their brand reaches more than 200 million people a month.

“We are looking forward to working with B/R Football to help us share U.S. Soccer’s content and reach even more soccer fans across the world,” U.S. Soccer Chief Communications Officer Neil Buethe said in a statement.

“With our No. 1-ranked Women’s National Team preparing for the Olympics and our Men’s National Team gearing up for the start of the Final Round of 2022 FIFA World Cup Qualifying, the coming year will be incredibly exciting and partnering with Bleacher Report will allow us to connect and engage with soccer fans in even more creative ways.”

The deal was made through Soccer United Marketing, the commercial arm of the MLS and U.S. Soccer.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

DFL and AWS introduce two new Match Facts to Bundesliga coverage

Bundesliga analysis

The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced the addition of two new Bundesliga Match Facts powered by AWS that will premiere as graphics during broadcasts and in the official Bundesliga app during the 2021-2022 season.

The two new Match Facts – Shot Efficiency and Passing Profile – will bring the total number of advanced statistics to eight, with each of them aiming to give fans deeper insights into the action on the pitch.

The first of the new advanced stats – Shot Efficiency – compares the number of goals that a player or team has scored with how many goals the player or team should have scored based on the quality of their chances.

The second – Passing Profile – provides deeper insights into the pass quality of a player or an entire team. Both of the stats are generated by gathering and analysing the match feeds from live games in real time as they are streamed into AWS.

Both new stats made their debut during Matchday 4 on the clash between German Champion FC Bayern München and the second-placed team of the previous season RB Leipzig.

The two new Match Facts will better showcase the action on the field – giving fans, coaches, players, and commentators visual support for analysing the decision-making of players and teams.

Andreas Heyden, Executive Vice President of Digital Innovations for DFL Group, was excited to further innovate the matchday experience for viewers based both domestically and internationally.

“Bundesliga Match Facts powered by AWS allows us to give fans more insight into the game of football, broadcasters more interesting stories to tell and coaches and teams, more data to excel at their game,” he said.

“Last year, the reception for Bundesliga Match Facts around the world was very positive, and we expect through ML and AI to continue to innovate on these analytics to make them even better.

“These two new stats give fans a view into player efficiency that hasn’t been achieved before, and we are just at the beginning of our relationship with AWS. I’m excited to see how technology will continue to evolve the fan experience and the game.”

Football South Australia announce inaugural delivery of AFC/FA ‘A’ Licence

Veart

Football South Australia have announced an exciting opportunity for SA coaches to undertake an AFC/FA ‘A’ Licence in their own state for the first time ever.

The course is a fantastic opportunity for SA’s strong contingent of 90 B Licence holders to be able to elevate their expertise to the next level from the comfort of familiar surroundings.

The Football Australia ‘A’ Licence course is designed to support coaches working with senior players or older youth players in a professional or semi-professional environment where coaches will have three or four training sessions plus a match each week.

Part A will be at the new Summit Sports and Recreation Park in Mount Barker and VALO Football Centre, while Parts B and C will be held at the new State Centre for Football in Gepps Cross in 2022.

Football South Australia can also today announce that registrations are now open for a B Licence, which will take place in January 2021.

Football South Australia CEO Michael Carter was delighted to introduce the new courses for coaches looking to push on in their careers.

“Coach education is an extremely important function of Football South Australia and we are delighted to be hosting an A-License coaching course in Adelaide. For years local coaches have had to travel interstate for the A-License meaning the cost per participant increased,” he said.

“The timing of the course will see components hosted at the soon to be completed State Centre for Football. The headquarters will be an education hub for coaches, referees and players via our pathway programs.”

Coach Education Manager Alec Wilson expressed his excitement for South Australian coaches.

“I am very excited with the announcement of a first-ever A-Licence in SA. This has been a year in the making and something Football South Australia has been wanting to host for a number of years,” he said.

“The announcement is a reward for everyone’s hard work and determination and shows our dedication in providing the best coach education opportunities for the growth of the game.

“To have all three pinnacle courses (A, B and C Licences) at home in our own state is a landmark in coach development and I look forward to seeing our coaches thrive, and in turn, provide better coaching for our players.”

The Football Australia/AFC ‘A’ Licence can be accessed here. Applications close on October 29, 2021.

The Football Australia/AFC ‘B’ Licence can be accessed here. Applications close on December 10, 2021.

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