The MLS and U.S. Soccer have signed a multi-year deal with sports media brand Bleacher Report, who will produce daily content across its platforms.
Since the return of the MLS, Bleacher Report has been providing content and highlights across its app and social media platforms. Content is due to increase as the MLS heads toward the end of its season.
Content from the U.S.’ Men’s and Women’s National Teams will also be distributed.
The deal runs until 2022, the financial terms of the deal were not released although reports from Front Office Sports and Forbes suggest that the agreement is worth a six figure or low seven figure sum.
“As we build on the momentum of the MLS is Back Tournament and continue our 25th season with matches in home markets, we are excited to provide our fans with more cutting-edge MLS content across B/R platforms,” MLS SVP of Media, Seth Bacon said about the partnership.
The agreement comes as a way for the MLS to engage with more young sports fans. The MLS said that that Bleacher Report is a leading destination for young sports fans while U.S. Soccer and the MLS have some of the youngest fan bases in North America.
“B/R Football is the No. 1 digital media destination for young soccer fans and this new partnership provides a deeper library of soccer content that our fans crave,” SVP of New Business Development at Bleacher Report, Raphael Poplock said.
“It will also offer an increased presence for top U.S. Soccer and MLS content with one of the most engaged audiences in the sport, while leveraging our innovative sales solutions to most effectively connect with them.”
Bleacher Report specialises in social media content – their main account on Instagram has 13.4 million followers.
Their brand reaches more than 200 million people a month.
“We are looking forward to working with B/R Football to help us share U.S. Soccer’s content and reach even more soccer fans across the world,” U.S. Soccer Chief Communications Officer Neil Buethe said in a statement.
“With our No. 1-ranked Women’s National Team preparing for the Olympics and our Men’s National Team gearing up for the start of the Final Round of 2022 FIFA World Cup Qualifying, the coming year will be incredibly exciting and partnering with Bleacher Report will allow us to connect and engage with soccer fans in even more creative ways.”
The deal was made through Soccer United Marketing, the commercial arm of the MLS and U.S. Soccer.