MLS match highlights come to Facebook Watch

Major League Soccer (MLS) has agreed a deal with Facebook which will see highlights of all games from the North American soccer competition, featuring on the social media giant’s Watch streaming platform.

The 2020 campaign of MLS began on 29th February and as part of that, MLS will host a weekly Watch Party on Facebook and create official Facebook Groups for select teams around the league.

In addition, the agreement will bring archival clips, top moments in MLS history and player-centric highlights to Facebook Watch.

“Facebook’s innovative Watch Party experience is the perfect place for Major League Soccer fans around the world to exchange views and share their passion for our clubs and players,” said Chris Schlosser, MLS’s Senior Vice President for Media.

“We’re proud to collaborate with Facebook to deliver exciting game recaps and engage globally with MLS fans.”

This partnership allows supporters to stay up to date with the latest highlights by simply liking the MLS Facebook Page. Currently, based off all the league, team and player accounts on the social media platform, the MLS Facebook community exceeds more than 30 million people.

“Major League Soccer is one of the fastest growing leagues in the US, and we’re excited to help it continue to reach new fans through this partnership,” said Rob Shaw, Facebook’s Director of League and Media Sports Partnerships.

“This content will bring people together to celebrate wins, commiserate over losses and share the top plays with their friends, making it a fantastic fit for Facebook Watch.”

The MLS agreement extends Facebook Watch’s content offering. Most recently, the streaming service secured a global partnership with golf’s PGA Tour in January to distribute daily highlight packages, adding to deals with competitions such as the National Football League (NFL), the National Basketball League (NBL), UEFA and LaLiga in select markets.

Last June, Facebook revealed that 720 million monthly visitors and 140 million daily users were tuning in for at least a minute to its Watch platform, attributing that live sports content helped to boost those numbers.

However, a report by The Information at the start of 2020 claimed the company was looking to dial back on original programming and the purchase of live sports rights was in favour of licensing clips and talk shows.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football Coaches Australia welcomes Sports Integrity Australia independent investigation


Football Coaches Australia (FCA) welcomed the broad independent investigative mandate provided by Football Australia to Sport Integrity Australia, encompassing four different areas – harassment, bullying, intimidation and discrimination.

FCA encourages current and former players, administrators, referees and coaches, as well as parents and others involved in football in Australia to come forward through this process to enhance the positive cultural development in our sport.

FCA President Phil Moss stated: “As an organisation we have sought transparency, due process and procedural fairness from day one, so we fully support an independent and wide-ranging investigation into the culture of football in Australia.

“We must, as a game, hold ourselves to the highest of standards.

“The culture we live every day, how we treat each other and ensuring we are setting up the next generation to enjoy our great game is of paramount importance and entirely non-negotiable.”

Newly elected FCA Vice President Sarah West endorsed Phil’s statement:

“Everyone in our sport, from professional players, coaches, referees, administrators and staff through to those involved at the grass roots, has the right to participate in a positive and safe environment and to be treated with respect and fairness.

“There is no place in our game for abuse or harassment of any kind. This unacceptable behaviour harms people and diminishes the game.

“As coaches we have a duty of care to those we are entrusted to work with and must endeavour to always create environments which provide safety, trust and inclusivity so that everyone can enjoy the beautiful game on and off the pitch.”

Media inquiries can be directed to FCA Chief Executive Officer, Glenn Warry, on +61 417 346 312

Manchester City teams up with Qualtrics

Manchester City Qualtrics

English Premier League side Manchester City have announced a new partnership with Qualtrics which will see the leader and creator of the Experience Management (XM) category become the Club’s Official Experience Management Software Partner.

Qualtrics empowers organisations to listen to customer and employee feedback, understand and analyse what they hear, then take action to improve experiences and design new ones, all in real time.

Manchester City and Qualtrics’ new partnership aligns with the club’s ongoing commitment to provide the best possible matchday experience for fans and will allow the club to use industry-leading experience management software to listen to fans’ feedback following each fixture.

From overall matchday experience – to catering, facilities, retail and more – Qualtrics can provide valuable insight and real-time data from fans to help the club shape their future strategic planning and decisions.

The new partnership is also expected to include further activations across wider areas of the organisation in coming months, using Qualtrics’ experience management software to listen to fan feedback and enhance the digital experience for Cityzens across the globe.

Senior Vice President of Global Partnerships Sales at City Football Group, Stephan Cieplik:

“As a club, we are continually working to improve our matchday offering for fans both in-stadium and across our digital platforms for those following across the globe,” he said.

“Through this new partnership with Qualtrics, we will be able to use industry-leading software to gather valuable feedback and insight from those at the heart of our club to help shape future decisions around matchdays.”

Qualtrics President of Products and Services, Brad Anderson:

“With Qualtrics, Manchester City can listen to and understand fan feedback in real time and take action to improve matchday experiences,” he said.

“But fan experience isn’t limited to the stadium — the digital and at-home fan experience is just as important, and Qualtrics will help Manchester City to deliver a personalized experience to their fans wherever they are.”

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