Mondia: The technology company partnering with Spain’s top-flight to deliver La Liga Xtra globally

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Mobile technology company Mondia group has teamed up with La Liga and become their official technology and commercial partner for the creation of La Liga Xtra, a subscription-based mobile service which will offer exclusive content and experiences to football fans.

Through an agreement with Orange group, the platform will be available in European, African, Asia Pacific and Middle Eastern markets to the operator’s millions of customers in the coming months. This will be the initial roll-out of the service, with Mondia continuing to distribute the offering through their various partnerships across the world.

The La Liga Xtra platform includes exclusive video content, images, articles, infographics as well as upcoming fixtures and in-depth player and team info. Users of the service have the choice to subscribe to a package on either a daily, weekly or monthly basis.

In addition, users can play games such as quizzes, a prediction challenge and La Liga’s fantasy football game, with the option of competing against others.

Interactive experiences are also on offer to La Liga Xtra subscribers, including the chance to speak with a La Liga Ambassador in a live chat.

70 countries are set to host this platform, with more announcements to be made in the coming weeks. The platform will be available on desktop, mobile and tablet devices, hosted within the Orange ecosystem.

Speaking about this launch, Óscar Mayo, La Liga’s Head of Business, Marketing and International Development, told the La Liga Newsletter: “This is an exciting venture between two organisations with an extensive global reach and the desire to build communities of football fans through engaging content and new experiences.”

“We want to entertain fans all week long, not only during the 90 minutes of a match, and we are convinced that LaLiga Xtra will achieve this,” he continued. “Our goal has always been to get closer to fans across the Middle East and Africa to show everything that Spanish football has to offer. We’re excited to continue building these connections by working with Mondia and Orange group.”

Mondia has reached over 1.4 billion global users and counting, previously working with brands such as Disney, Sony, Universal, Nintendo and other prominent telecommunications companies.

In this case, Mondia will organise integrations between La Liga and Orange, developing, managing and maintaining the subscription platform. The company’s digital payment entity, Mondia Pay, will be the official payment partner and will direct payments through direct carrier billing and other cashless options.

“Our partnership with LaLiga is an endorsement of our expertise in creating digital experiences for all. Our ability to create an end-to-end solution including digital payments, is the real value Mondia brings together with our experience in operating in many markets across the globe”, said Paolo Rizzardini, Chief Commercial Officer at the Mondia group.

“LaLiga is a premium content partner with a commitment to delivering exceptional experiences to their audiences, and we are thrilled to help make initiative a reality”, he added.

Leaning on its two decades of experience in similar business deals, Mondia is adapting marketing strategies and promotions based on each market to tap into local nuances and cultures. The Orange group’s contribution will also be noticeable in this area, by assisting with various campaigns both online and offline.

While the new platform will initially be available to Orange group customers, there are plans to expand the reach of the service to multiple telecommunications companies around the globe in the near future. The Spanish top-flight competition and Mondia will also study the data to refine the platform and provide a continually improving user experience over time.

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

Central Coast Mariners enter into liquidation after financial troubles

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It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board during the sales process. The decision comes after several years of uncertainty and financial challenges within the club.

 

Short-term survival, long-term stability

It has been no secret that the Central Coast Mariners have struggled to balance their success on the pitch with administrative security off it. Years of financial turbulence and ownership changes have brought significant challenges to the club, culminating in the decision to enter the club into liquidation and seek a new buyer. 

While a sales process is completed and a stable, long-term owner sought out to secure the long-term future of the Mariners, the APL will act as a managing body on an interim basis. APL Chair, Stephen Conroy, has affirmed the board’s intentions to ensure the club’s survival despite current uncertainty. 

‘The APL Board is resolute in its commitment to fans and stakeholders to protect the game’s best interests, and make decisive action to ensure the ongoing growth, stability and integrity of the A-Leagues,’, he said via an APL statement on Monday. 

‘As custodians of the game, we believe it is the best course of proactive action – for the short and long term interest of the Club – to terminate the current CPA under the current ownership, and run an expedited and robust sale process to find a new and stable long-term owner for the Mariners,’ he continued. 

For now, the priority remains with ensuring the survival of one of the A-League’s most successful clubs. It is, of course, not just about the short-term survival of financial or commercial assets, but about restoring the long-term stability of the club’s board and the trust of the Mariners’ loyal fanbase.

 

A-League funding difficulties 

When previous owner, Richard Peil, announced his departure from the club in 2024, issues with funding from the APL were cited as explanations for the financial challenges experienced during his tenure. Across the span of two seasons, the annual distribution from the APL to each club fell from $2.35 million to $530,000. 

With such a significant cut, the Central Coast Mariners struggled to continue operating. Peil departed in 2024, returning operations back to Mike Charlesworth who had acted as chairman from 2013 to 2022.

The move came as a shock to the league and to the Mariners’ fanbase, who had enjoyed an incredible treble-winning year in 2024 and became the first professional men’s football club to achieve the feat. With such impressive achievements on the pitch overshadowed by challenges off it, the Central Coast Mariners are unfortunately not the first club faced with conflicting fortunes.

Mere months ago, Western United entered a period of ‘hibernation’ during the 2025/26 season to address several financial and legal issues. The decision left players and staff stranded, and featured as a source of criticism for the APL in the A-League Men Report 2024/25.

 

Hope for the future

Despite the troubling implications of another A-League club plagued by financial issues and with news breaking yesterday that the Central Coast Mariners’ Academy has also entered into liquidation, the future of the club is by no means over. 

As the main professional sports team representing the entire Central Coast, the club has huge potential to be both a sporting and commercial centre for the region going forward. Furthermore, with an impressive training infrastructure at the Mariner’s Centre of Excellence, and a proven history of high-quality players and coaches, the club has some of the essential ingredients to achieve new levels of success. 

The one thing which of course still remains, is a reliable and stable team behind the scenes who can steer the club back to the top of the A-League. To this end, Conroy has expressed his confidence in the APL to find the right buyer. 

“We believe in the value that Central Coast Mariners bring to the A-leagues. They’ve shown with the right investment and community engagement, they have a vibrant fanbase and a proven ability to consistently compete for on field success,” he said. 

“We are confident that with the engaged local and international interest, we can find the right buyer for the Mariners to take the Club forward and ensure their long term success.”

While uncertainty remains around the Mariners’ current situation and future owners, it will be hoped by fans, players and staff that years of off-pitch turbulence can be put to rest by a more stable and successful future. 

 

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