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Mondia: The technology company partnering with Spain’s top-flight to deliver La Liga Xtra globally

Mobile technology company Mondia group has teamed up with La Liga and become their official technology and commercial partner for the creation of La Liga Xtra, a subscription-based mobile service which will offer exclusive content and experiences to football fans.

Through an agreement with Orange group, the platform will be available in European, African, Asia Pacific and Middle Eastern markets to the operator’s millions of customers in the coming months. This will be the initial roll-out of the service, with Mondia continuing to distribute the offering through their various partnerships across the world.

The La Liga Xtra platform includes exclusive video content, images, articles, infographics as well as upcoming fixtures and in-depth player and team info. Users of the service have the choice to subscribe to a package on either a daily, weekly or monthly basis.

In addition, users can play games such as quizzes, a prediction challenge and La Liga’s fantasy football game, with the option of competing against others.

Interactive experiences are also on offer to La Liga Xtra subscribers, including the chance to speak with a La Liga Ambassador in a live chat.

70 countries are set to host this platform, with more announcements to be made in the coming weeks. The platform will be available on desktop, mobile and tablet devices, hosted within the Orange ecosystem.

Speaking about this launch, Óscar Mayo, La Liga’s Head of Business, Marketing and International Development, told the La Liga Newsletter: “This is an exciting venture between two organisations with an extensive global reach and the desire to build communities of football fans through engaging content and new experiences.”

“We want to entertain fans all week long, not only during the 90 minutes of a match, and we are convinced that LaLiga Xtra will achieve this,” he continued. “Our goal has always been to get closer to fans across the Middle East and Africa to show everything that Spanish football has to offer. We’re excited to continue building these connections by working with Mondia and Orange group.”

Mondia has reached over 1.4 billion global users and counting, previously working with brands such as Disney, Sony, Universal, Nintendo and other prominent telecommunications companies.

In this case, Mondia will organise integrations between La Liga and Orange, developing, managing and maintaining the subscription platform. The company’s digital payment entity, Mondia Pay, will be the official payment partner and will direct payments through direct carrier billing and other cashless options.

“Our partnership with LaLiga is an endorsement of our expertise in creating digital experiences for all. Our ability to create an end-to-end solution including digital payments, is the real value Mondia brings together with our experience in operating in many markets across the globe”, said Paolo Rizzardini, Chief Commercial Officer at the Mondia group.

“LaLiga is a premium content partner with a commitment to delivering exceptional experiences to their audiences, and we are thrilled to help make initiative a reality”, he added.

Leaning on its two decades of experience in similar business deals, Mondia is adapting marketing strategies and promotions based on each market to tap into local nuances and cultures. The Orange group’s contribution will also be noticeable in this area, by assisting with various campaigns both online and offline.

While the new platform will initially be available to Orange group customers, there are plans to expand the reach of the service to multiple telecommunications companies around the globe in the near future. The Spanish top-flight competition and Mondia will also study the data to refine the platform and provide a continually improving user experience over time.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Deltatre: The all-rounder for leading innovations

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Boasting a wide range of technologies, Deltatre has proven itself to be a reliable technology provider to football federations, leagues and clubs around the world.

Deltatre is changing the way fans consume and engage with their favourite sports, with specialist innovations ranging across over-the-top (OTT) streaming, websites and apps, graphics, data, officiating systems, user experience, and product design.

Speaking to Soccerscene, Craig Harvey, Deltatre’s Vice President of Asia-Pacific explains: “We guide sports organisations through change. Using data and insights, combined with over 30 years of experience in sport, we analyse, design and deliver the next level of growth through technology and services.”

With an extensive client list in football – featuring FIFA, AFC, J League and all MLS clubs, to name a few – Deltatre brings an unrivalled experience to any football organisation that is seeking to build its brand by engaging, understanding, growing and monetising its fans.

Deltatre growth in Asia-Pacific

Deltatre has experienced significant growth in recent years, and has expanded its presence around the world, with over 1000 staff across 11 countries. In 2015, Deltatre made a strategic decision to build a presence in Asia-Pacific and localise its service to adapt to the needs of the clients in the region.

Now with nearly 100 staff distributed across Australia, Japan, Hong Kong, Singapore and India, Deltatre is better placed than ever to deliver; and clients such as Asian Football Confederation (AFC), J League and India Super League (ISL) are already benefitting from this strategic initiative.

Indeed, the ISL appointment of Deltatre reflected the mission to redevelop its on-screen storytelling of the fastest growing sports property in India. Deltatre developed, designed, and deployed a best-in-class graphics solution for the full season, and implemented sophisticated remote production that ensured adaptability. Such implementation came to the fore this year, considering the significant restrictions imposed by COVID-19 in India, with operations limited to strict bio-secure bubbles in Goa and Mumbai, as outlined in this case study.

Harvey touches on the success on this project: “Delivering live sport can be challenging at the best of times. In today’s world, it takes a new level of commitment, adaptability and innovation to ensure a safe and successful delivery. Delivering this seasons ISL was arguably one of our hardest deliveries, ever, but the toughest times often lead to our greatest moments.”

Leading Innovation

Beyond the world of broadcast, Deltatre is renowned for its work across data, owned & operated digital platforms and OTT streaming services; be it collecting the official data for the Bundesliga, or powering MLSSoccer.com and NFL Game Pass, as a few examples from a distinguished list of projects around the world. In addition, Deltatre provides the technology backbone to managing competitions and events for several organisations, streamlining both internal and external processes and tasks.

Harvey adds, “At our core, we are a team of technology experts with a passion to bring sport to life. Over the past 30 years we have built and refined our products and services to connect the media value chain to maximise performance and operational effectiveness for all stakeholders.”

An area where Deltatre has seen great traction in the past few years is the centralisation of digital platforms for leagues to better support the future of their clubs and members. The multi-tenant approach – using FORGE Multiply – brings unity to every member, large or small, and offers an ecosystem designed to support them engage, understand and connect with their community and fans, and ultimately grow their sport.

“A powerful example of work is highlighted in our recent announcement on becoming the web technology partner for Major League Soccer (MLS), supporting the league and its clubs transform the fan experience.” Harvey said.

Beyond Football

Deltatre’s capabilities and experience extend far beyond football, and sport. In 2018, Deltatre acquired Massive Interactive – which was founded in Australia in 1996 and now uses its office in Redfern as its Australian HQ – bolstering Deltatre’s OTT capabilities with products capable of delivering entertainment platforms for media organisations around the world.

Harvey added: “We predicted that media organisations would consolidate OTT viewing experiences across sport and entertainment, and so the acquisition of Massive Interactive has uniquely positioned Deltatre as leaders in both live and VOD content management, paired with world-class products that deliver engaging experiences at scale.”

Soccerscene takes a closer look at the variety of products and services Deltatre brings to market – all of which could well be applicable to organisations throughout Australia that are looking to augment their capabilities.

DIVA – Bring fans closer to the action.

An advanced OTT player, DIVA offers fans more than simply watching the game. If you’re watching from home, you want to experience every moment in fine detail. You get all the data you could ever want, with the ability to view from multiple angles – available on mobile, web, and Android TV.

AXIS – Drive user engagement.

User experience (UX) is at the heart of AXIS, giving editorial teams the chance to tailor their content to suit each sports fan. AXIS uses an easy-to-use drag-and-drop interface that can control all aspects of an organisation’s OTT service to deliver increased engagement, such as design, navigation, promotions, page layout, and content.

Mtribes – Give your users a more personalized experience.

This software as a service (SaaS) platform has been created for real-time insights on user experience. To be successful in digital, data is the key indicator. To understand users, there needs to be the right tools in place to see how the audience is interacting with a service. Mtribes plugs into an existing sports technology stack to be assessed by operators. With the power of data, they can make changes to a service’s features, design, and content depending on a user’s behaviour traits.

FORGE – Engage your fans through storytelling.

A sports-oriented audience is hungry for content and wants that content all in one place. FORGE is the world’s first sport-focused publishing platform that meets the needs of all audiences on a global scale. It offers flexibility for sports operators to tell their unforgettable stories through this modern-day solution. FORGE has been built from the ground up to create a content platform that’s simple to use and lets editorial teams produce content as they like. It also lets teams get a better idea on how much time they engage with their fans and to decide on the appropriate channels.

To see all that Deltatre has to offer, you can find it here.

Dig Inclusion makes digital access available for everyone 

For stadiums around the world, infrastructure has been created to cater for people with disabilities, however access to club websites and apps cannot be overlooked. 

In the past, stadiums had been designed so people with disability can still access the venues. As we know with COVID outbreaks, attention has now shifted towards how we get these people into the grounds by using apps and in particular to scan a QR code for contact tracing. 

As we have seen in 2021, the QR system has become a mandatory tool, while at the same time we have seen the need to go with virtual tickets, rather than the printed out copies we had always been accustomed to. 

For clubs and stadiums, they want to ensure that fan experience is at the optimal level, so that means they have to assess the accessibility for disabled people and ways for them to have entry to venues without an enormous amount of hassle. 

This is where Dig Inclusion can help. They are a digital accessibility service who ensures that football club websites and apps are equally available for everyone. 

For clubs, they should be asking themselves whether disabled fans have the same opportunity to buy tickets online as everybody else, while the other consideration should be if news feeds, match statistics, websites and apps are as user friendly as they need to be. 

For digital accessibility, Dig Inclusion takes into account people who are colour blind, dyslexic or have cognitive impairments (including people living with dementia). Through a club’s website or app design process – from the use of font, to language, to colour contrast – are all highly important so nobody feels overwhelmed when accessing a club’s resource. 

For example, if a disabled fan wants to buy some club merchandise, then they will have the same opportunity to browse and make that purchase just like any other person would, with tailored options available to assist anyone who needs it. 

When teams partner with Dig Inclusion, they are there for every step of the way, from accessible testing, research and strategy, to accessible development and content creation, and finally a check on websites, mobile apps, PDF documents and ebooks among some of the benefits. 

All of Dig Inclusion’s services are designed to help clubs keep pace in a rapidly changing digital age: 

Accessible design review: To highlight visual aspects of a design that need to be checked for accessibility, such as colour contrast and positioning. This looks at common accessibility pitfalls and turns this into what would be the ultimate experience for all customers. 

Accessibility help desk: Advice and support from someone who understands the company and what they do, offering fast response times and specialist knowledge for any stucks in the digital accessibility process. 

Mobile accessibility: Helping to get the most out of tablet and smartphone users, with those devices more often used than desktop or laptop. This is very important for disabled or elderly fans who would like to use mobile technology. 

Web accessibility: Advising organisations about the Web Content Accessibility Guidelines (WCAG) in an easy-to-understand manner, as design agencies and web developers may find it difficult to grasp or keep pace with updates as they become available. 

Disabled user testing: It’s not only digital content meeting accessibility guidelines that is important, but also making sure that the experience of a disabled person using a product is a good one. 

PDF accessibility: Accessibility guidelines are not just designed for webpages, but anything that a customer downloads is also included. Dig Inclusion can produce PDF documents that go alongside WCAG with equal access as a typical website. 

Video accessibility: When businesses make advertising material, they can be supported with transcripts, captions, subtitles, or audio descriptions that they probably would have not used before on their own. 

Ebook accessibility: Tablets have been a valuable way for people to virtually read books and other publications. An accessible ebook gives all readers instant access to fit their needs, regardless of print disability. 

Dig Inclusion provides ways for clubs to navigate the challenges associated with building an app or website for equal opportunities. To learn more on Dig Inclusion, you can find it here. 

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