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New guidance for heading set to be introduced in English football

Heading guidelines

From the upcoming 2021/22 season, UK footballing associations will introduce heading guidance across every level of the professional and amateur game.

The new guidance will be specifically focused on training sessions where the majority of heading occurs. The guidance has been designed to meet the requirements of each level of English football, having been agreed upon by the FA, Premier League, EFL, the PFA and the LMA.

As a result, the guidance will be applied by clubs in the Premier League, EFL, Women’s Super League, Women’s Championship, the National League system, the Women’s Football Pyramid Tiers 3 and below, as well as grassroots and the England national teams.

Following multiple studies undertaken in recent months on behalf of a subgroup of the Professional Football Negotiating and Consultative Committee (PFNCC), the changes were made priority ahead of the upcoming seasons.

The preliminary studies identified the varying forces involved in heading the ball, which were provided to a cross-football working group to help shape the guidance.

Based on those early findings, which showed the majority of headers involve low forces, the initial focus of the guidance will be on headers that involve higher forces. Headers which involve higher forces include those which follow from a long pass (more than 35 metres), cross, corners or free-kick.

It will be recommended that a maximum of 10 higher-force headers are carried out in any training week. This recommendation is provided to protect player welfare and will be reviewed regularly as further research is undertaken to understand more regarding the impact of heading in football.

England Football Association Chief Executive Officer Mark Bullingham acknowledged the importance of applying new guidelines across all of English football.

“We already have the most comprehensive guidelines in the world for youth football and now we are introducing, in partnership with the other football bodies, the most comprehensive adult football guidelines anywhere. Our heading guidance now reaches across all players, at all levels of the game,” he said.

“These measures have been developed following studies with coaches and medics and represent a cautious approach while we learn more. We are committed to further medical research to gain an understanding of any risks within football, in the meantime this reduces a potential risk factor.

“Overall, it is important to remember that the overwhelming medical evidence is that football and other sports have positive impacts on both mental and physical health.”

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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