fbpx

New Leagues Working Group reaches in-principle agreement on recommendations for a New Era for football in Australia

In a statement released on Monday, the New Leagues Working Group (NLWG for short) has reached a consensus on what needs to be done, in their eyes, to implement change and evolution in Australia’s major professional leagues.

The NLWG was created by the FFA late last year, with the intention of coming up with ideas that would allow for the future of Australian soccer to be fully realised. To maximise the possibilities of the sport in Australia so that we can succeed at the elite levels.

The target objectives do have a timestamp. August 1 is when the NLWG, FFA and APFCA (Australian Professional Football Clubs Association) intend on completing their desired tasks.

Below is the full statement with details on the recommendations made.

___________________________________________

The New Leagues Working Group, the body mandated by the FFA Congress in October 2018 to create recommendations for the optimal future of Australia’s Professional Football Leagues has reached an in-principle agreement on recommendations to bring about the evolution and re-invigoration of Australia’s professional domestic competitions – the A-League, W-League and Y-League (the Leagues).

At the heart of the recommendations is the wish to see Australia’s professional leagues flourish and achieve their full potential for both the men’s and women’s games and their respective pathways; whilst at the same time ensuring that FFA can optimally deliver against its responsibilities to National Teams, enhance participation among men and women in grassroots football, complimentary pathways and competitions and regulate the game overall in Australia.

The recommendations are predicated on creating two focused bodies within Australian Football that will compliment and benefit one another. For Australia’s professional Leagues the NLWG has recognised the immediate need for commercial self-determination in order to stimulate and generate growth and development. The view of the NLWG is that the game as a whole will be best served by such an approach.

The NLWG recommendations will see Clubs having full and perpetual use of their intellectual property rights with the mandate to oversee the running of the Leagues. As such, Clubs will have unimpeded control of all commercial rights associated with their clubs.

The recommendations also foresee an appropriate and rigorous governance structure for the Leagues overseen by an independent Chairperson and representatives of each of the 12 Club license holders1 with two additional representatives from FFA. The NLWG recommendations include a number of “Good of the Australian Game” veto rights to be held by FFA.

The management of the Leagues will be delivered by a dedicated organisation that in the first instance will be transitioned from FFA and evolved rapidly in the coming season and thereafter with Clubs committing to providing the necessary capital and human resource investments.

The Leagues’ management organisation will be responsible for the commercialisation and growth of the Leagues’ intellectual property and commercial rights. The organisation’s work will deliver multi-year strategic plans for each of the three Leagues, which will include areas for collaboration with other football stakeholders to grow the game. Australian Professional Football Clubs Association (APFCA) has committed to the finalisation of those plans in the coming weeks as part of the NLWG process.

In the interests of ensuring the whole of the Australian game benefits from the commercial re-focus of the Professional Leagues, a number of recommendations have been agreed upon, including:

  • There will be an annual contribution from League revenues to FFA including for National Team programs and grassroots initiatives. This contribution will be equal to 1.125 times the amount that will be distributed by the League to any individual Club in the same year. The minimum contribution will be A$4.5m per year in the first instance and indexed linked to CPI thereafter;
  • The Leagues be relieved of the licence payment obligation for the next four seasons in order that investment in the long-term sustainability and growth of the League is maximised. In effect, this recommendation will see FFA re-invest its licence fee in the Australian professional game in order to help ensure longer-term sustainable returns;
  • Once adopted, the recommendations will precipitate the injection by the Clubs of significant capital in the Leagues to enhance the on-field product and bolster their commercial and marketing appeal.

For the benefit of the National Teams and grassroots programs, the NLWG has identified a number of ongoing funding opportunities that the Leagues will provide, including:

  • FFA will receive 10% yields from the sale of new Club licenses and on the net profits from any sale of existing licenses.
  • FFA will receive a funding allocation annually equivalent to 10% of the value of transfers of Australian domestic players internationally.
  • FFA will retain a 20%, non-diluting and non-voting, ‘carry’ equity share in the League. Importantly, if a portion of the Leagues are ever sold in order to generate investment funds for further growth of the League then 20% of those proceeds would be allocated to FFA for investment in accordance with FFA’s objects.

Fundamental to the NLWG agreed recommendations is the assertion that FFA should be “no worse off” from the re-organisation. A body of work, already under way, is to be completed by FFA and APFCA as an immediate priority to ensure that there is no adverse cost impact to FFA from the transition to the new organisational structure.

The final agreed recommendations of the NLWG relate to the FFA Congress. It is recommended that the Club’s right to appoint three members of the Women’s Football Council of the FFA Congress be reduced to a right to appoint one member of the council. These two positions will in future be nominated independently as per the FFA Constitution. Moreover, the NLWG recommends that a Congressional review of the make-up of the FFA Congress should commence as soon as practicably possible via a committee mandated to review the impact (if any) of a new Leagues structure on the democratic make-up of the FFA Congress. This committee should provide observations, and where appropriate recommendations and associated resolutions, for consideration by the FFA Congress at the 2019 FFA AGM.

FFA and the APFCA will now immediately commence the preparation of long-form agreements having regard to the NLWG recommendations and in consultation with NLWG stakeholders. Once complete, the agreements will be presented for consideration and approval by the FFA Board and in turn, the key terms will be put to the FFA Congress for approval.

FFA Chairman, Chris Nikou: “The recommendations of the NLWG serve to align and unite Australian footballs’ interests like never before. Clubs would have greater control over the strategic and commercial direction of the Leagues, in turn triggering significant new investment in the quality and marketing of all three Leagues; and FFA would be able to focus its energies and resources on the National Teams, grassroots and the overall strategic direction of the game in concert with all of FFA’s members, including the Women’s Football Council, State and Territory Member Federations and Professional Footballers Australia. Importantly, FFA would retain influence in key areas of the Leagues through the Good of the Game Share. I thank the members of the NLWG that have worked tirelessly over many months to produce these recommendations. Once finalised, the FFA Board will consider the full details of the proposed reorganisation of the Leagues in accordance with their director’s duties.”

Women’s Football Council, Ros Moriarty: “The unanimous support from Australian football leadership to a commercial restructure of the W-League, A-League and Youth League is a significant step forward. The FFA Women’s Football Council looks forward to seeing the detail of the deal for W-League in the period before it is ratified, in the context of our charter of equality in football for women and girls. We applaud the recognition of the rising value of women’s football in reinvigorating the game in Australia and look forward to working closely with the new Leagues management organisation.”

Anter Isaac, Member Federation Council Chair on behalf of all nine state and territory member federations: “The Member Federations have appreciated the collaborative way all stakeholders were able to participate in robust discussions towards advancing this significant and necessary evolution in Australian football. Progress has been achieved because of the commitment we all have to Australian football and by embedding the long-term interests of all its participants at the centre of every discussion.

The Member Federations appreciate the efforts of all stakeholders in concurring with the firm position we have held that the enduring development and support of grassroots and community football, their pathways to the professional leagues and the competitiveness of our national teams must receive the paramount attention and resources they require for the game to prosper. Our hope is that this outcome validates the deep and collaborative relationship the stakeholders have with one another, as well as demonstrate to the football family the commitment we all have to the Good of the Australian Game.”

APFCA Chair, Paul Lederer: For the Professional Game in Australia, and indeed the game as a whole in our country, these recommendations are the foundations for a critically needed evolution and vitalization. Once executed they will create the environment for investment and associated opportunities that we all want to see. The 12 member clubs of APFCA are focused on completing the NLWG process and beginning the transformation process in earnest. Our members are committed to investing in and delivering the elevation of all three of our National Professional Leagues to the status they deserve and the levels that all of the stakeholders of our game rightfully expect. The real work begins now.”

PFA CEO, John Didulica: “This consensus reached between FFA and the Clubs is an essential step forward. It is now critical that we shift our focus and start designing a footballing future that drives commercial growth, fan engagement and our international competitiveness; through reforming the A-League model, turbo-charging the W-League and ensuring we develop the Y-League into a genuine development pathway. It also remains necessary to embed the rights of the players and the position of the PFA in the new governance framework, and we will be working to reach agreement on these matters as a matter of urgency.”

*ENDS*

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Football Victoria announce 2021 refund policy

Football Victoria has announced a refund policy that will provide over $1.75 million of refunds to members across the state.

The refunds are based on a formula that take into account the 2021 Football Victoria “No Season” Refund multiplied by the percentage of rounds that were not played.

Football Victoria’s refund policy allocates refunds on both a per player and team basis, with the total refunds being returned to clubs and players totalling in excess of $1.75 million.

Player refunds will be processed via clubs.

The Football Victoria statement announcing the refund policy read:

“Most of our community will recall from both the 2020 and preliminary 2021 policies, that a cost apportionment model is used to generate the relevant refunds for each competition. It is really important to note that FV’s costs are not linear to the season, with an overwhelming proportion of the work to provide football competitions completed prior to the season’s commencement. This is reflected in the preliminary version of the 2021 Fee Refund Policy released pre-season, which contained relevant refunds for a ‘no-season scenario’.

“Based on this cost apportionment model only, no refunds would be payable at this stage of the season. However, FV is acutely aware of the financial impacts to the football ecosystem and its stakeholders. Through this updated policy, we have made a strong commitment to supporting our Clubs and players, at a time when they need it most.

“As a result, we have developed a formula, as below, to deliver funds back to both Clubs and players, to support your football journey and a return to football in 2022. We have applied cost apportionment principles, as represented through the ‘no season’ refund percentages, as well as the percentage of rounds unable to be completed for each competition.”

The announcement also confirmed that Football Victoria would be establishing principles within the Rules of Competition that are better equipped to deal with the consequences of cancelled or partially completed seasons.

“We cannot help but reflect on where our game could have been, if not for the back-to-back season interruptions in 2020 and 2021. While the 2021 season cancellations across the state didn’t come as a surprise to many, we know it doesn’t make it any easier to accept, including what this means for promotion, relegation and awarding champions,” the statement reads.

“In advance of the 2022 season, the Board is committed to ensuring the Rules of Competition reflect a clear set of principles in the event of any future interrupted or incomplete seasons.

“Many Clubs have reinforced a strong desire to play football in any format, when it is safe to do so. The call of the pitch is strong and we will be working with Clubs to provide football in all ways, at venues across the state in spring and summer. We look forward to sharing more information on this shortly when we have direction from the Victorian Government.”

You can access the refund policy HERE.

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

© 2021 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks