New research delves into stress experienced from watching matches

SpaSeekers

With soccer supporters all over the world bracing themselves for nail-biting matches, UK-based spa booking site SpaSeekers.com has created the world’s first massage that specifically targets soccer match nerves.  

Working with massage and relaxation experts at The Spa at Laceby Manor spa in England, the ‘Soccer Stress Massage’ uses bespoke massage techniques to help the body de-stress and encourage a more relaxed state of mind, so that fans can watch their national team without being overcome with nerves.  

Censuswide surveyed 1,000 soccer fans, asking them a range of questions about how nervous they feel while watching a match, and the range of symptoms they experience.

  • 82% of soccer fans say they experience nervousness and stress whilst watching matches 
  • Sweating, shaking and even diarrhea are physical symptoms that are regularly experienced by fans due to the nerves 
  • New research reveals many fans say watching soccer is more stressful than taking an exam, having a job interview, and even public speaking 
  • One of the recommended relaxation techniques involves a head massage using a claw hand formation to target scalp and neck strain 

Each part of the massage has been chosen for its relaxing properties. For example, a self-shoulder massage aims to relax your shoulders, an area that often carries a lot of tension when stressed, by applying pressure in circular motions to release the muscle tension. To promote a feeling of calm and steadiness, the claw shoulder massage involves massaging the head in a claw formation to target scalp and neck strain, often brought on by nerves.  

Shaking, throwing up and diarrhea are all experienced by fans from ‘match stress’ 

Getting nervous or stressed before or during a match is extremely common, with eight in 10 (82%) fans saying they experience anxiety and unease. The most common symptom of pre-match nerves is feeling restless, with more than a quarter (28%) of fans experiencing this, followed by stomach butterflies (27.5%) and sweaty palms (16%).  

One in six (15%) fans experience stomach issues, such as stomach aches or even diarrhea, and 7.5% of fans suffer from nausea or vomiting due to nerves when watching soccer. In fact, one in six (16%) soccer fans found watching a match more nerve-racking than taking an exam – 15% say it’s more stressful than having a job interview, and one in seven (14%) say it’s more anxiety-inducing than public speaking – showing just how stressful live matches can be for fans.  

Top 15 most common effects of soccer nerves 

  1. Feeling restless – 28% 
  1. Stomach butterflies – 27.5% 
  1. Sweaty palms – 16% 
  1. Tense shoulders and/or neck – 15% 
  1. Sweating – 14% 
  1. Heart flutters – 13.5% 
  1. Faster breathing – 11% 
  1. Shaking – 7% 
  1. Headaches – 7% 
  1. An upset stomach – 6.5% 
  1. Stomach aches – 5.5% 
  1. Nausea – 5% 
  1. Short of breath – 5% 
  1. Diarrhea – 3% 
  1. Vomiting – 2.5% 

How to cure soccer stress:

The newly created ‘Soccer Stress Massage’ is designed so it can be performed anywhere, and without any equipment, so whether you watch the match at home or at the bar you’ll be able to experience the benefits. Importantly, the massage has both a ‘solo’ and ‘for friends’ version – meaning you can perform the massage on yourself or help your friends de-stress if you’re all watching together. 

Massage method to de-stress yourself: 

  1. Temple rubs: Place two fingers on your temples and apply light pressure and massage in circular motions for 10 seconds. 
  1. Neck slides: Apply either 2 or 3 fingers to the side of your neck, starting at the base of the scalp. Gently slide them round to the back of the neck, then repeat again slightly lower until you reach the bottom of the neck. Repeat on the opposite side. 
  1. The self-shoulder massage: Cup your hand and place over the opposite shoulder and start to rub in circle motions, apply pressure with your fingertips to work the muscles. Do this for 10 seconds on each side. 
  1. Face tapping: Gently and lightly tap over your face, one finger at a time and increasing speed so your fingers flow. Start at the top of your head and work your way down past your temples and cheeks until you reach your jaw.  

Massage method to destress your friends: 

  1. Claw shoulder massage: Spread your fingers apart and bend slightly, so your hands are like two claws. Then place on either side of their head, with thumbs near the base of their neck and little fingers near the temples. Firmly move your hand in small circular motions, doing five slow circles.  
  1. Calming arm slides: Hold their hand with one hand, and with the other hand use two fingers to firmly slide up their arm – starting from their wrist and ending just before their elbow. Repeat three times. 
  1. Hand rubs: Place your thumb and first two fingers around their knuckle, then firmly work your way to the tip of the fingers. Then gently pull on the nail area.  
  1. Shoulder squeezes: Make a C with your hands and place them over their shoulders, so your thumb is on their back and your fingers are near to their collarbone. Start close to the neck and gently squeeze once, then move slightly down the shoulder. Repeat this until you reach the end of their shoulders.  
  1. Soothing shoulder swipes: Then use your thumbs to follow the shoulder blade round in a swiping motion. Repeat three times. 

Jason Goldberg, Director at SpaSeekers.com, comments: 

“As experts in relaxation, we wanted to do our bit for fans around the world, so they don’t need to feel the stressful effects of watching matches. We’re thrilled to be able to provide a vital tool for those who feel sick with nerves when enduring every free kick, yellow card, or dreaded penalties, and hope that it makes a big difference to nervy soccer supporters during the World Cup.” 

To see the full massage technique and detailed instructions on how to perform the expertly curated massage, visit: https://www.spaseekers.com/spa-insider/inspiration/football-fears/

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The ball is no longer just being improved it is being connected

The humble football is becoming one of the more technologically advanced objects on a football pitch.

Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match data.

The contrast shows how football technology is moving in two directions at once, improving the physical performance of equipment while increasingly connecting it to the digital systems surrounding the game.

Refining the Physical Object: Mitre’s Ultimax Pro

The Ultimax Pro, which will be used across the 2026/27 A-League Men and Ninja A-League Women seasons, incorporates Mitre’s HyperFlow, HyperFoam, HyperSeal and Delta Skin technologies.

Its debossed grooves are designed to reduce drag and improve stability in flight, while the cushioning, bonding and surface technologies are aimed at producing consistent rebound, durability and control. The ball carries FIFA Quality Pro certification, reflecting the testing standards required for professional match balls.

The technology is largely invisible to supporters. Its purpose is to make the ball behave more predictably for players, rather than fundamentally changing the football itself.

Connecting the Ball to the Digital Ecosystem: LaLiga’s Sensor-Driven Approach

LaLiga’s approach is different.

The Spanish competition has introduced a radio-frequency sensor developed by KINEXON into its PUMA match ball, with the technology being used across every LaLiga EA Sports fixture this season.

The sensor continuously transmits information about the ball’s position and the precise moment of contact. Around 12 antennas installed in each stadium capture the data and feed it into LaLiga’s wider technology infrastructure.

That gives the ball a role beyond simply being the object of play.

Knowing exactly when the ball is touched can help officials in a variety of situations. Offside, handballs, deflections and other decisions where a difference of milliseconds can affect the outcome could all benefit.

But the more interesting development may sit outside officiating.

LaLiga is using the connected ball to create xBALL, an official data layer that can feed broadcasts, digital products and future second-screen experiences. Data such as shot speed, ball spin and trajectory could all be incorporated into its media and digital products.

The ball is no longer just something that manufacturers compete to make faster, more durable or more responsive. It can also become a source of proprietary data that leagues can use to improve broadcasts, develop digital products and create new ways for supporters to understand the game.

The Ball as Part of Football’s Intelligence Layer

Mitre is refining the physical object. LaLiga is connecting that object to the digital ecosystem of the match.

Together, however, they point to the same direction of travel.

Football equipment is becoming increasingly intelligent.

The evolution is not necessarily about adding technology for its own sake. In the A-Leagues, the objective is consistency: predictable flight, touch and rebound. In LaLiga, the objective is precision and information: knowing exactly where the ball is and when it was touched.

The commercial opportunity comes from what can be built around those capabilities.

As stadiums become more connected, broadcasts become more data-rich and clubs and leagues collect increasingly detailed information about matches, the football itself can become another input into that infrastructure.

It also changes the relationship between equipment manufacturers and competitions.

A match ball used to be primarily a physical product supplied to a league. Connected technology creates the possibility of the ball becoming part of a broader technology stack involving officiating systems, broadcast platforms, analytics and fan-facing digital products.

The A-Leagues are starting with the physical performance of the ball. LaLiga is showing what can happen when that physical object becomes connected.

The next generation of football technology may not be something players wear or referees use.

It may be the ball itself.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

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