New women’s cup competition set to drive participation in Sydney

Australia’s hosting of the FIFA Women’s World Cup in 2023 has exercised a tremendous influence upon female football within the nation.

With female football week on the horizon, Western Sydney Wanderers (WSW) have confirmed their involvement with the newly established Kama Umoja Women’s Cup.

The Kama Umoja Women’s Cup will be competed against eight teams within a tournament format with the centre-focus of the event to drive participation within football for females of all ages who are from culturally and linguistically diverse communities.

WSW have offered the use of Wanderers Football Park for the event scheduled to commence on the final weekend of October.

The grand nationwide occasion showcased a spotlight upon football and the extravagant female talent our nation has to offer within it.

Furthermore, it has allowed for females to have a vested interest within the sport, creating opportunities with participation culminating to an all-time high.

WSW have already quite the household name within Australian Football, synonymous within the state of Sydney, it is quite hard to ignore a club whom within their first two years of operations, had won the most coveted prize within Asian Football.

The business incentive undertaken throughout their latest hosting venture in partnership with the Kama Umoja Women’s Cup showcases the club giving back to its passionate community.

From a Sierra Leonean heritage – Kama Umoja Incorporated President, Philicia Kabia, expressed her excitement and why she decided to create this tournament.

“Watching the FIFA Women’s World Cup last year in Australia, I was able to see up close the celebration of women in sport, but it was much more than that,” she said in a statement.

“It also ignited a deeper fire in me to create those spaces for women and girls from African heritage here in Australia. Spaces and opportunities that I didn’t have when I arrived in this country and that I want to ensure the next generation have full access to.”

By hosting the tournament, the club are able to engage and create involvement within diverse communities.

The creation of meaningful and tangible relationships amongst these diverse communities can culminate in further club support and participation, while also growing the newly founded event.

Western Sydney is renowned for its diversity, as a club that embodies diversity in which it is mirrored by their decision to act as hosts for the tournament.

The tournament allows for the club to identify potential within the diverse talent pool of participants, coaches and staff, all contributing to the enhancement of the clubs long-term competitiveness.

The Kama Umoja Women’s Cup with the backing of WSW are at an formalized advantage given the nature of the Wanderers established culture. It is forecasted that the tournament will be a success, given there is a high ceiling surrounding its prosperity in becoming a key fixture on the Football calendar across NSW.

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AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

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