New world-class apparel for Northern NSW Football

Umbro

Northern NSW Football has commenced a two-year deal with Umbro, announcing the Manchester-based company as its exclusive apparel supplier.

Established in 1924 by brothers Harold and Wallace Humphreys, over the years Umbro has been the brand displayed on players’ apparel during some of the most monumental football moments in history.

Iconic scenes include equipping the entire British athletics team at the 1952 Olympics, kitting out 15 of the 16 participants during the 1966 Football World Cup and Roberto Carlos wearing the brand’s boots during his ‘impossible’ strike against France in 1997.

Football aside, in 1939, Umbro famously swapped out its well-known sportswear for military uniforms during World War 2.

Specialising in football and rugby sportswear, Umbro has built up a solid portfolio of partners around the globe. Featuring Umbro’s distinguished double diamond logo on its apparel, Northern NSW Football adds to the growing list, already consisting of several English Premier League clubs, and various national football teams, as well as the England national rugby union and Williams Racing Formula One teams.

The collaboration between Northern NSW Football and Umbro will see the provision of complete staff uniforms and kits for all Northern NSW Football teams and programs. This will be a great opportunity for both organisations, with Umbro benefitting from being the preferred choice of sportswear, and, whilst wearing the most innovative and effective uniforms, registrations of Northern NSW Football are sure to rise with participants wishing to be kitted out in the same brand as their Football heroes.

Umbro will become the naming rights sponsor for a Football Five5 pitch at the Lake Macquarie Regional Football Facility, and for the Golden boot awards for the leading goal scorer in Northern NSW Football’s Premier Competitions.

Displaying pure elation, Northern NSW Football Interim CEO Peter Haynes expressed his delight toward the partnership via press release:

“Everyone in football knows and respects Umbro as a brand and we’re thrilled to join the Umbro family,” he said.

“The quality of their appeal is second to none and it’s a relationship we’d love to see grow in the future”.

Sharing the excitement, Umbro National Sales Manager Jason Rothal added via press release:

“We have been doing business with Northern NSW Football on and off for the last 10 years so it is extremely pleasing to be exclusive partners for the 2023 and 2024 season,” he said.

“We look forward to giving Northern NSW Football and their affiliate clubs the best possible service of our historic brand as we celebrate 100 years of being a leading global football brand.”

Celebrating its 100th year, Umbro is gifting 100 free drawstring bags valued at $1000 to any Northern NSW Football club that wishes to take part and join the Umbro team.

Eligibility for this offer requires clubs to spend a minimum of $10,000 in any football season.

To claim the offer, clubs are urged to enquire directly with Pro Sports Group / Umbro area managers.

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Central Coast Mariners Women secure future under Holman Barnes Group

The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement to become the new operator of the club’s A-League Women program. The deal ends uncertainty surrounding the team’s participation in the 2026/27 season.

The agreement between HBG, the Australian Professional Leagues (APL) and Total Soccer Growth Holdings (TSG) ensures the Mariners will remain in the Ninja A-League Women competition. It also introduces a new operating model designed to provide long-term stability.

The uncertainty emerged following TSG’s acquisition of the Central Coast Mariners’ men’s side and academy in June. The women’s program was excluded from the original takeover. TSG already owns English football side Queens Park Rangers (QPR) and MLS club Los Angeles FC. The omission placed the future of the 2025 A-League Women champions in doubt. It also prompted the APL to seek a sustainable solution ahead of the new campaign.

A new operating model

Under the new arrangement, HBG will oversee all operational aspects of the women’s team. This includes the football program, staffing and day-to-day management. TSG will retain the club licence and continue overseeing the men’s program and academy. It will also support the women’s operation through its broader football network.

The agreement represents an innovative partnership between the three organisations. It has been designed to strengthen the long-term sustainability of professional women’s football on the Central Coast. HBG’s plans extend beyond the senior team. They include a strong focus on developing participation pathways and creating greater opportunities for female footballers throughout New South Wales.

Attention turns to the new season

The transition comes at a crucial time with preparations for the 2026/27 Ninja A-League Women season underway ahead of its October 16 start. The new operators are expected to begin managing the program immediately. This remains subject to the completion of the remaining regulatory processes. The team currently has no sponsors and games are expected to be moved away from Central Coast Stadium.

The A-League had previously set a July 31 deadline for new owners to be found to secure a place in the upcoming competition. With that now achieved, HBG will be on the clock to ensure the season begins without disruption and becomes a commercial success.

For the Central Coast Mariners Women, the agreement delivers certainty after a turbulent off-season. It also allows the club to shift its attention to the 2026/27 campaign and the team’s on-field performance.

South Melbourne’s Australia Cup triumph reignites promotion and relegation debate

South Melbourne FC’s dramatic 2-1 victory over Adelaide United in the Hahn Australia Cup Round of 32 has reignited debate around promotion and relegation in Australian football, with Co-President Bill Papastergiadis stating the result is further proof that ambitious National Premier Leagues clubs deserve a pathway to the top tier.

The Victorian powerhouse produced one of the competition’s biggest upsets at Lakeside Stadium, overturning an early deficit to eliminate the Isuzu UTE A-League side and secure a place in the Round of 16.

While the result was celebrated as another example of the magic of the Australia Cup, Papastergiadis believes the victory carries a much broader message about the strength that exists outside Australia’s professional league.

Speaking following the win, Papastergiadis said South Melbourne’s performance demonstrated why the Australian football landscape should move towards a connected pyramid featuring promotion and relegation.

“The result was South Melbourne FC’s revenge 22 years in the making,” Papastergiadis said.

“It also demonstrates that clubs in the National Premier Leagues have the quality, professionalism and ambition to compete with A-League opposition when given the opportunity.”

For years, South Melbourne has been one of the strongest advocates for structural reform within Australian football, consistently calling for an open pyramid that rewards sporting merit rather than maintaining a closed league system.

Papastergiadis argued that Australia Cup fixtures continue to showcase the depth of talent throughout the domestic game, with NPL clubs regularly proving they can challenge and defeat professional opponents despite operating with significantly fewer resources.

He believes these performances should not simply be viewed as isolated “cupsets”, but as evidence that Australia’s football ecosystem is ready to embrace a promotion and relegation model that provides ambitious clubs with a genuine pathway to the top flight.

The result against Adelaide United adds another significant chapter to South Melbourne’s storied history. One of Australia’s most successful clubs, South Melbourne has long maintained aspirations of returning to the national stage, backed by a passionate supporter base, strong infrastructure and a proud footballing tradition.

For Papastergiadis, victories such as Thursday night’s reinforce the argument that clubs should earn opportunities through performances on the pitch.

“The Australia Cup continues to show what’s possible when clubs from different levels of the football pyramid compete against one another,” he said.

“Our football should be built on opportunity and merit. Clubs that perform consistently and invest in their communities should have the chance to progress to the highest level.”

South Melbourne will now turn its attention to the Round of 16, where it will look to continue its impressive cup run.

Beyond the result itself, however, the victory has once again fuelled discussion around the future of Australia’s football structure and whether the growing strength of clubs outside the A-League should accelerate the push towards a fully connected national competition.

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