New world-class apparel for Northern NSW Football

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Umbro
Image via Umbro

Northern NSW Football has commenced a two-year deal with Umbro, announcing the Manchester-based company as its exclusive apparel supplier.

Established in 1924 by brothers Harold and Wallace Humphreys, over the years Umbro has been the brand displayed on players’ apparel during some of the most monumental football moments in history.

Iconic scenes include equipping the entire British athletics team at the 1952 Olympics, kitting out 15 of the 16 participants during the 1966 Football World Cup and Roberto Carlos wearing the brand’s boots during his ‘impossible’ strike against France in 1997.

Football aside, in 1939, Umbro famously swapped out its well-known sportswear for military uniforms during World War 2.

Specialising in football and rugby sportswear, Umbro has built up a solid portfolio of partners around the globe. Featuring Umbro’s distinguished double diamond logo on its apparel, Northern NSW Football adds to the growing list, already consisting of several English Premier League clubs, and various national football teams, as well as the England national rugby union and Williams Racing Formula One teams.

The collaboration between Northern NSW Football and Umbro will see the provision of complete staff uniforms and kits for all Northern NSW Football teams and programs. This will be a great opportunity for both organisations, with Umbro benefitting from being the preferred choice of sportswear, and, whilst wearing the most innovative and effective uniforms, registrations of Northern NSW Football are sure to rise with participants wishing to be kitted out in the same brand as their Football heroes.

Umbro will become the naming rights sponsor for a Football Five5 pitch at the Lake Macquarie Regional Football Facility, and for the Golden boot awards for the leading goal scorer in Northern NSW Football’s Premier Competitions.

Displaying pure elation, Northern NSW Football Interim CEO Peter Haynes expressed his delight toward the partnership via press release:

“Everyone in football knows and respects Umbro as a brand and we’re thrilled to join the Umbro family,” he said.

“The quality of their appeal is second to none and it’s a relationship we’d love to see grow in the future”.

Sharing the excitement, Umbro National Sales Manager Jason Rothal added via press release:

“We have been doing business with Northern NSW Football on and off for the last 10 years so it is extremely pleasing to be exclusive partners for the 2023 and 2024 season,” he said.

“We look forward to giving Northern NSW Football and their affiliate clubs the best possible service of our historic brand as we celebrate 100 years of being a leading global football brand.”

Celebrating its 100th year, Umbro is gifting 100 free drawstring bags valued at $1000 to any Northern NSW Football club that wishes to take part and join the Umbro team.

Eligibility for this offer requires clubs to spend a minimum of $10,000 in any football season.

To claim the offer, clubs are urged to enquire directly with Pro Sports Group / Umbro area managers.

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Bundesliga secures $7.39bn domestic broadcast deal

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Image credit: Bundesliga

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

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Image credit: Brisbane Roar

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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