New world-class apparel for Northern NSW Football

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Umbro
Image via Umbro

Northern NSW Football has commenced a two-year deal with Umbro, announcing the Manchester-based company as its exclusive apparel supplier.

Established in 1924 by brothers Harold and Wallace Humphreys, over the years Umbro has been the brand displayed on players’ apparel during some of the most monumental football moments in history.

Iconic scenes include equipping the entire British athletics team at the 1952 Olympics, kitting out 15 of the 16 participants during the 1966 Football World Cup and Roberto Carlos wearing the brand’s boots during his ‘impossible’ strike against France in 1997.

Football aside, in 1939, Umbro famously swapped out its well-known sportswear for military uniforms during World War 2.

Specialising in football and rugby sportswear, Umbro has built up a solid portfolio of partners around the globe. Featuring Umbro’s distinguished double diamond logo on its apparel, Northern NSW Football adds to the growing list, already consisting of several English Premier League clubs, and various national football teams, as well as the England national rugby union and Williams Racing Formula One teams.

The collaboration between Northern NSW Football and Umbro will see the provision of complete staff uniforms and kits for all Northern NSW Football teams and programs. This will be a great opportunity for both organisations, with Umbro benefitting from being the preferred choice of sportswear, and, whilst wearing the most innovative and effective uniforms, registrations of Northern NSW Football are sure to rise with participants wishing to be kitted out in the same brand as their Football heroes.

Umbro will become the naming rights sponsor for a Football Five5 pitch at the Lake Macquarie Regional Football Facility, and for the Golden boot awards for the leading goal scorer in Northern NSW Football’s Premier Competitions.

Displaying pure elation, Northern NSW Football Interim CEO Peter Haynes expressed his delight toward the partnership via press release:

“Everyone in football knows and respects Umbro as a brand and we’re thrilled to join the Umbro family,” he said.

“The quality of their appeal is second to none and it’s a relationship we’d love to see grow in the future”.

Sharing the excitement, Umbro National Sales Manager Jason Rothal added via press release:

“We have been doing business with Northern NSW Football on and off for the last 10 years so it is extremely pleasing to be exclusive partners for the 2023 and 2024 season,” he said.

“We look forward to giving Northern NSW Football and their affiliate clubs the best possible service of our historic brand as we celebrate 100 years of being a leading global football brand.”

Celebrating its 100th year, Umbro is gifting 100 free drawstring bags valued at $1000 to any Northern NSW Football club that wishes to take part and join the Umbro team.

Eligibility for this offer requires clubs to spend a minimum of $10,000 in any football season.

To claim the offer, clubs are urged to enquire directly with Pro Sports Group / Umbro area managers.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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