New Zealand Football and Good Sports to promote positive youth sporting culture

New Zealand’s national governing football body, New Zealand Football, has teamed up with Good Sports to create positive sporting experiences for children by educating and supporting parents and other adult influencers in youth sport.

A further 15 national and regional sport organisations have signed up to Good Sports, which is an initiative developed by Aktive. This includes nine National Sports Organisations – Badminton NZ, Basketball NZ, Gymnastics NZ, Hockey NZ, Netball NZ, NZ Cricket, NZ Football, Snow Sports NZ, Surf Lifesaving NZ – and six Regional Sports Trusts – Active Southland, Sport Bay of Plenty, Sport Manawatu, Sport Northland, Sport Waikato and Sport Whanganui.

Aktive and Sport NZ will work closely with these organisations to implement Good Sports and develop strategies to better engage and support parents. Good Sports is well aligned with Sport NZ’s ‘Balance is Better’ philosophy and is being used as part of Sport NZ’s national parent approach.

Aktive Chief Executive Jennah Wootten says Balance is Better and Good Sports are complementary and the growing momentum will benefit tamariki, rangatahi and whānau around the country.

“With a number of challenges in children’s sport stemming from adult involvement, Good Sports focuses on raising adults’ awareness about their behaviours and how these impact youth sport. It examines what parents can do differently to ensure children and young people are enjoying sporting experiences,” she said in a statement.

“Together with Sport NZ, we are proud to work with sport organisations to implement Good Sports in their communities. It is fantastic to see the enthusiastic response and the important difference this is making for our tamariki and rangatahi in developing a lifelong love of sport.”

Andy Boyens, Technical Director at New Zealand Football, is excited to join Good Sports and provide even better experiences on and off the pitch.

“NZF are excited to join the Good Sports journey because we know the significant value that our football parents and volunteers give to the development journey of our young people playing the beautiful game across Aotearoa. We want to make sure that those people are well informed and have the knowledge, skill and confidence necessary to support young footballers to enjoy a life long love and enjoyment in our game,” he said in a statement.

The incoming group of organisations will engage in the first of two residentials this year in Hamilton from May 30 to June 1, where they will start in a 12-month accelerated learning environment designed around creating more targeted engagements with parents.

Sport NZ’s national parent approach focuses on supporting national and regional organisations to engage more effectively, support and deliver initiatives to parents and whānau through the provision of tools, resources and research.  Additionally, Sport NZ utilises digital platforms such as the Balance is Better website and Sport NZ social media channels to provide information to help parents grow their understanding of the important role they play in youth sport.

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APL and PFA remain without agreement as bargaining tensions continue

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

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