Newcastle Jets extend relationship with major club sponsor

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Newcastle Jets
Image credit: Newcastle Jets

Newcastle Jets have announced a key extension with Port of Newcastle as a Major Partner for the following season, while they launched their 2023 Australia Cup jersey.

This will become the third year of the partnership, one which Port of Newcastle have featured previously on the Jets A-League Men’s home jersey, as well as both home and away kits for the A-League Women’s team.

Port of Newcastle is Australia’s deep water global gateway, the largest on the nation’s East Coast. It exists to build Australia’s prosperity with responsible, integrated and innovative supply chain solutions.

Port of Newcastle has many functions which include trade and port development, maintenance of major port assets, vessel scheduling, and wharf and berth services.

The Port has been in Newcastle for over 200 years and has become a critical asset of the region, making the partnership with the local Jets a congruent one.

Newcastle Jets Executive Chairman Shane Mattiske expressed his pleasure working with The Port of Newcastle.

“We’re really pleased to be continuing our partnership with the Port of Newcastle. It’s really important for us as a club to have a strong connection with an organisation that is a major part of the economy in this region,” he said via press release.

“It’s great to see the Port make such strong steps forward in the growth of their business with a move towards the new container terminal and the announcement of the clean energy precinct yesterday.

“I know the team looks forward to stepping out on Monday night in the new Australia Cup jersey with the Port of Newcastle logo proudly displayed on their chest.

“We’ve responded to the positive feedback from Members from our warm-up jersey from last season. We’re excited to launch an exciting new design for our warm-up jersey this season along with our new jerseys for the 2023/24 A-League season.”

As major partner of the Newcastle Jets for the past two seasons, Port of Newcastle has demonstrated their commitment to sporting communities across Newcastle, the Hunter Region and Northern NSW which shows the shared values between both parties.

This partnership continues to be a successful one for the Jets and this extension with The Port of Newcastle for a third season seems to be an easy decision as they try to progress up the table in the A-League Men’s competition.

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SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

IMG takes commercial lead on inaugural FIFA ASEAN Cup

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Image Credit: Vietnam Football Federation

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

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