Nick Maikousis: National Second Division a “golden opportunity to unify football”

Long before the ‘Golden Generation’ went on to achieve stardom and represent the Australia at the 2006 FIFA World Cup, many modern household names earned their stripes during the 1990s in Australia’s National Soccer League (NSL). The division was unrelenting and highly competitive – factors many successful Socceroos credit with shaping them into the players they became.

South Melbourne FC president Nick Maikousis believes the introduction of a National Second Division will promote home-grown talent in a similar vein and play a significant role in resurrecting Australia’s youth development pathways.

“The reality is with the number of Visa players in the A-League there isn’t as much opportunity for young Australians compared to what used to exist. The view of South Melbourne and the Australian Association of Football Clubs (AAFC) working group is that the second division will predominately be made up of Australian talent,” Maikousis said.

“Introducing a second tier will mean exposing young Australian talent to regular competitive football. The quality of the game will improve as young boys and girls are given exposure and experience – the results can only be positive.”

Australia has still enjoyed recent periods of success, most notably winning the 2015 AFC Asian Cup, but during the past decade there has been a tangible decline in the number of Socceroos playing in the world’s top leagues.

Experts argue a multitude of reasons for this downturn, but a trend has emerged of young talented players moving overseas early in their careers only to become lost in the cutthroat European system, ultimately stagnating in their development.

SMFC sold a young Kevin Muscat to Crystal Palace for £35,000 in 1996. One example of many homegrown NSL players who went on to succeed in Europe.

“There were obviously inherent issues with the competition in those days, but if you look at our success during the 2006 World Cup campaign, most of the squad was produced locally before they went on to the highest levels of European football,” Maikousis added.

“Ange Postecoglou’s South Melbourne teams that won back-to-back titles in 1998/99 and then went to Rio de Janeiro for the FIFA Club World Championship in 2000 were full of Aussie players. The model that we are to create will also promote home-grown talent in the same way.”

Maikousis and others in the football world are also optimistic that a second division will lead to a mature domestic transfer market through the unification of the game into one linked football pyramid. This would allow FFA to regulate and encourage player movement, paving the way for a model that mimics those in many international environments.

“Clubs would have a financial incentive to develop their young talent as they would be compensated if A-League clubs or rival clubs acquired their players,” Maikousis said.

“Again, going back to the NSL, South Melbourne sold so many players overseas and we believe that would become part of the model in addition to player pathways, the idea that clubs develop players and are remunerated for it.”

Many football administrators would be excited by the prospect of an operation transfer market which rewards youth development, but a potential second tier would also create many additional financial benefits for Australia’s clubs.

From South Melbourne’s point of view, Maikousis believes the club already has the foundations and fanbase to compete at a higher level.

“South Melbourne would grow exponentially. We have done a lot of modelling when we were putting together our official A-League bid. In terms of sponsorships, memberships, gate attendances, and player development we believe the club would generate significant revenue,” Maikousis said.

“In our research we established through our social media channels that we have roughly 100,000 followers. This figure already ranks comparatively with some of the A-League clubs and we’re comfortable we would convert a percentage of these into members.”

“I think the critical thing to understand is the capability of these potential second division clubs. There will be significant long-term benefits because it allows South Melbourne and other clubs to better themselves and also puts pressure on the A-League clubs to continue to better themselves as it will create a competitive environment.”

During recent months there has been considerable speculation about what a potential National Second Division will look like. AAFC has formed a working group of clubs supporting a second tier, dubbing the division ‘The Championship’.

To date, 35 clubs have officially joined the group, including South Melbourne FC. The working group has publicly stated it hopes to see the second division implemented in 2022.

Maikousis (L) with SMFC captain Brad Norton and Greece legend Giorgios Karagounis.

“Progress has been very productive. We’ve had a number of AAFC meetings. The first was an invitation to all NPL clubs across Australia to see who is in a position to play in a potential second division and also to see who is prepared to fund the work that’s required,” Maikousis said.

“There are various working groups this week as well so there is more to come.”

Although the concept is still in its infancy, momentum is growing and The Championship working group is modelling and consulting with game stakeholders to provide recommendations to FFA.

“FFA is very much accepting that this is going to happen. It has been working with all the stakeholders to make sure we create a model that works for everybody. James Johnson and Chris Nikou have a chance to unify the game and I cannot think of a better way to unify football in this country than to build a system which acknowledges everyone and every club,” Maikousis said.

“FFA have asked us to consider a conference system instead of a broader European-style system. I can say from South Melbourne FC’s point of view, our preference is a traditional European-style national second division but the working groups will do the relevant work to provide recommendations based on what is best for the majority.”

While there is still much work to do, the official formation of the National Second Division now appears an achievable prospect. For more information on The Championship, please visit HERE.

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World Cup betting boom presents billion-dollar opportunity, and a growing dilemma, for Australian football

The 2026 FIFA World Cup is expected to become the biggest betting event in sporting history, with more than US$50 billion ($76 billion AUD) expected to be wagered globally across the tournament.

Financial services firm Macquarie estimates around US$500 million will be bet on each match, eclipsing the estimated US$35 billion wagered during the Qatar 2022 World Cup. The jump is driven by the tournament’s expansion from 32 to 48 teams and from 64 to 104 matches, alongside the rapid growth of legal sports betting markets in North America.

While much of the attention has focused on the sheer scale of betting turnover, the figures also underline football’s commercial importance to Australia’s wagering industry.

The World Cup has long been one of the country’s biggest betting events, sitting alongside the Melbourne Cup, AFL Grand Final and State of Origin. With Australia qualifying once again and attracting strong national interest, bookmakers have invested heavily in marketing campaigns designed around football’s month-long global spectacle.

TAB recently launched its nationwide “The Cup at TAB” campaign, positioning venues across Australia as communal destinations to watch World Cup matches, backed by research suggesting 61% of Australians prefer experiencing the tournament with others.

Sportsbet has also rolled out a major World Cup advertising campaign built around football’s global appeal, highlighting just how commercially valuable the tournament has become for Australia’s betting operators.

What about Australian Football?

Unlike Europe’s major leagues, Australian football still relies heavily on sponsorship and broadcast revenue to grow participation, develop professional competitions and improve fan engagement. The increased commercial attention generated during a World Cup inevitably benefits broadcasters, venues, hospitality businesses and wagering companies looking to capitalise on football’s largest audience.

SBS has introduced in-game advertising during FIFA’s mandated hydration breaks for the first time at a World Cup, creating additional commercial inventory during live broadcasts while maintaining uninterrupted match coverage.

Yet football’s commercial success arrives amid mounting political pressure over gambling advertising.

The Albanese Government has proposed significant restrictions on gambling promotions, including banning betting advertisements during most live sport before 8.30pm, prohibiting gambling branding at sporting venues and preventing athletes and celebrities from promoting wagering products. While described as Australia’s biggest gambling advertising reforms to date, critics argue the measures still leave significant loopholes.

What does it mean for football?

As betting companies spend millions attaching themselves to the World Cup, gambling harm advocates argue football’s biggest event also becomes one of the industry’s most effective customer acquisition tools.

Macquarie analysts have warned bookmakers face an additional challenge beyond simply attracting World Cup punters. The industry’s long-term profitability depends on converting casual tournament bettors into year-round customers across football, racing and other sports, as well as higher-margin casino products.

That concern has been repeated by gambling reform organisations, which argue global football tournaments expose younger audiences and first-time bettors to increasingly sophisticated wagering products.

For Australian football administrators, the issue reflects a broader commercial balancing act.

The sport continues to chase greater investment to compete with the AFL and NRL for fans, sponsors and media attention. World Cups generate unprecedented engagement, creating opportunities for broadcasters, pubs, clubs, hospitality operators and betting companies alike.

However, as governments tighten gambling regulations and public scrutiny intensifies, football’s commercial ecosystem may also need to evolve. The 2026 World Cup demonstrates football’s extraordinary economic power beyond ticket sales and broadcasting rights. Billions of dollars will flow through betting markets over the next month, reinforcing football as one of the world’s most commercially valuable sports.

For Australia, the challenge is ensuring that the business generated by football strengthens the game itself, rather than simply enriching industries that surround it.

Football Victoria joins campaign to fight racism in sport

With the launch of the Victorian Government’s Racism Doesn’t Belong in Our Game campaign, Football Victoria joins several sporting organisations in the state to ensure sport remains inclusive and welcoming for all.

 

About the campaign

Racism Doesn’t Belong in Our Game aims to raise awareness of racism in community sport, uniting organisations and associations like VACSAL, Vicsport, VicHealth and more.

Football Victoria, as the state’s governing body for the beautiful game, will affirm its commitment to ensuring football is a safe and inclusive place for all who play, coach or support by joining the campaign.

It reflects the leadership and guidance of the Centre for Multicultural Youth (CMY) and its CMSport initiative, a service provider with over 30 years of experience in supporting diversity in sports through training, coaching and mentoring, and consulting support.

“It has been fantastic to work with CMSport, CMY and the other sporting codes to bring this campaign to life,” said FV Executive Manager of Equity Growth and Government Relations Karen Pearce via media release.

“The Racism Doesn’t Belong in Our Game campaign started with a pledge from all seven codes to tackle racism, and I really do believe that we can achieve that as a cohesive group pulling toward the same goals.”

 

Strength in diversity

Australia is an immensely diverse and multicultural nation. According to numbers from the Australian Bureau of Statistics, the population includes 8.8 million people born overseas, representing 32% of the population. 48% have a parent born overseas, while 4% is Indigenous.

It should therefore be expected – and indeed, welcomed – that Australia’s most-participated sport reflects this multiculturalism.

But for many who want to enjoy playing or watching football in their local community, incidents of racism continue to plague their experiences in the game.

“Research tells us over 56% of Victorian community sport have reported experiencing or witnessing racism, a truly alarming number,” Pearce continued.

“We look forward to working together to lower that stat as we try to stamp out racism in sport once and for all.”

Racism Doesn’t Belong in Our Game ultimately embodies not only the goal for all sport going forward, but the best way through which to achieve it.

That is, through unity and championing the diversity which makes Australia a nation to admire.

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