Nike announces USNWT jersey has sold more than any other jersey ever, male or female

The Women’s World Cup in France has been a giant step forward not just for women in soccer. But for women in sport as a whole. After the United States’ reached the final earlier this week with a 2-1 win over England, it was announced they’d broken another barrier.

Nike, one of the world’s premier sports clothing companies, decreed that the 2019 USNWT jersey had become their largest selling shirt ever. Considering some of the domestic clubs and other international teams that use Nike, this is a huge development.

Teams such as Barcelona, Atletico Madrid, Chelsea, Inter Milan and Manchester City use Nike and for the United States women’s team to sell more shirts than these clubs is quite a feat.

Another element to this is that the shirt costs approximately $140 AUD to buy, which isn’t cheap. The fact people are not just purchasing this jersey over others, but for this asking price shows the level of commitment and love for the women’s game at the present time.

Nike’s CEO Mark Parker stated, “The USA women’s home jersey is now the number one soccer jersey, men’s or women’s, ever sold on Nike.com in one season.”

“It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike.”

“You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

Australia also made waves with the Matildas’ jersey for their World Cup campaign. Their ‘spew’ inspired kit was considered a wonderful choice, one which made us stand out from the crowd.

Nike isn’t done with its pursuit of ensuring the women’s game reaches the same level as the men’s. More size options are set to be made available for women, ensuring that no one gets left out and that soccer, does indeed become everyone’s game.

Let’s hope the 2019 Women’s World Cup is the catalyst for a wonderful future for the women’s game.

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

Billy Celeski’s BootLab getting off on the right foot

Former Socceroo and Melbourne Victory star Billy Celeski says cleaning boots is important for players who dream of playing professionally.

The cleaning of boots has becoming something of a time-honoured tradition amongst seasoned professional football players.

For many who have scaled the heights of this great game, the memories of cleaning boots as a youngster was a humbling reminder of where they started, and considered an important lesson in the requirements of discipline and respect that grounded them on their way to the top.

In the modern day, it is not often you see elite youth players cleaning the boots of the professional peers, but former Socceroo and Melbourne Victory star Billy Celeski says cleaning their own boots is an important discipline for players who dream of playing professionally.

It was that thought process that saw Celeski identify a business opportunity and one that he has pounced on with the launch of his new boot-cleaning product, Bootlab 101.

“I wanted something that would teach kids about the importance of respecting the tools of their trade,” he told Soccerscene.

“And that’s what boots are. They are our tools, and as players we have to take care of them.”

The Bootlab 101 Boot Brush is a visually striking product.

It wouldn’t look out of place amongst the high-tech, high-design aesthetic of an Apple store.

But when it comes to Celeski’s Boot Brush, its ingenuity is in its simplicity.

A 300 ml bottle with a squeeze valve attached to a brush.

Simply fill the bottle with water, squeeze to release the water onto the boot and use the brushes to scrub them clean. Simple!

No more dragging muddy boots through the house to laundry and no more excuses from brining muddy boots into the clubhouse.

Celeski – who was a creative force on the field as a player – said however simple its application, the conception, design and manufacture of the brush was meticulously planned and carried out.

“Initially when we looked at what we could do, the research was based on looking at what kids get when they signup for a club or an academy,” he said.

“You get your kit, you get your drink bottle and maybe some merch, which is great, but what are we giving them to teach them about the importance of caring for the tools they use to play?

“I wanted to come up with a device or product that was going to trigger them to ensure they looked after those tools.

“At the end of the day, parents spend a lot of money on registration and boots and being able to take care of those boots is an important lesson for kids to learn about having respect for what their parents do for them, and a good discipline to get into when it comes to respecting themselves as well.”

Celeski employed the services of an industrial designer to bring his vision to life and said that with the product now on the market, the feedback has been great.

The brush is already in the hands of A-League and W-League stars and internationals like Jamie Maclaren and Melissa Barbieri, and Celeski said first impressions have been good.

“We gave a couple out to some professionals just to get some feedback and the flow on from that has been great,” he said.

“The feedback is good and we are getting professionals from overseas who are getting in touch with us and buying the product for themselves.

“Hopefully if we can show that it’s good enough for the professionals, then the clubs and academies and players will want it for themselves as well.”

Celeski said the Boot Lab 101 was working with a number of clubs to make the Boot Brush a part of the kit they provide players.

“We’re speaking to a couple of A-League clubs and there’s a lot of interest from NPL clubs as well, because they have players from under-7s right up to their seniors,” he said.

“We’ve cast the net far and wide and now that the product is out there and people are starting to get it in their hands and see how effective it is we’re getting good feedback.

“Players can clean their boots on the spot and leave all that mud and dirt on the ground where it’s meant to be and out of their clubrooms, their lawns or their laundry.”

With B2B a core focus of Boot Lab 101’s sales strategy, Celeski confirmed his company is looking at the best branding possibilities for the bottles, so that they can be branded with club logos and sponsors.

Boot Lab also offers wholesale pricing for clubs, academies and associations who place large orders.

“The brand is starting to get out there,” he said.

“I feel as it is early days, but the feedback is good and we believe we’ve delivered a quite innovative product that doesn’t really have much in the way of comparable products.

“Once we start announcing some of the clubs we’re working with, I’m confident we will see a domino effect and more will come as a result.”

You can purchase the Boot Lab 101 Boot Brush via the company’s online store. 

Clubs, academies, federations and interested stockists can learn more about wholesale pricing via the Boot Lab 101 website.

Ausco Modular: Providing football clubs with infrastructure solutions across Australia

As football participation numbers continue to rise across Australia, so does the demand for appropriate community facilities for football clubs.

Modular buildings, which are built offsite in factories, have a range of benefits for clubs looking to address their facility challenges, including: Lower building costs, significant time savings when compared to conventional on the ground constructions, less disruptions to playing fields and less waste overall.

Ausco Modular is one of Australia’s largest providers of modular infrastructure solutions for temporary and permanent purposes throughout the sporting sector.

Ausco’s design teams have worked closely with national and state sporting codes to develop facilities that meet or exceed minimum standards across the board.

For example, the company have entered into an agreement with Football Queensland, acting as the governing body’s Official Modular Facilities Partner.

Through this partnership, Football Queensland released a Modular Sporting Facilities Guide with support from Ausco.

The guide looks to inform the local football community on viable solutions by providing a range of recommendations for clubs and councils at all levels, to install modular buildings which are the right fit for their situation.

“The Modular Sporting Facilities Guide provides clubs with everything they need to know to develop suitable change rooms or clubhouses, canteens and referee rooms,” FQ CEO Robert Cavallucci said.

“The guide outlines Football Queensland’s approved designs, which can assist Local Council Authorities, consultants, building designers and developers in constructing facilities for the state’s largest club-based participation sport.”

“We are proud to continue our support for the Queensland football community,” said Adrian Moffatt, Executive General Manager and General Counsel for Ausco Modular.

“Ausco Modular is known for producing state-of-the-art amenity buildings which are sustainable, delivered quickly and tailored specifically for football by our in-house design team.

“We are excited to continue to collaborate with clubs, zones and Football Queensland on improving football infrastructure throughout the state on an ongoing basis.”

A list of Ausco’s most popular modular solutions for football clubs are shown below:

Design 1 

2 Changerooms, 2 Amenities Rooms

Design 1 Floor Plan


Design 2 

4 Changerooms, 4 Amenities Rooms

Design 2 Floor Plan


Design 3 

2 Changerooms, 2 Amenities Rooms, 1 Referee Changeroom, 2 Storerooms, 1 Canteen

Design 3 Floor Plan


Design 4 

2 Changerooms, 2 Amenities Rooms, 1 Referee Changeroom, 2 Storerooms, 1 Canteen, 1 Unisex/Disabled Amenity

Design 4 Floor Plan


Design 5 

2 Changerooms, 2 Amenities Rooms, 1 Referee Changeroom, 2 Storerooms, 1 Canteen, 1 Unisex/Disabled Amenity, 1 Social/Function Room, 1 Cleaning Room, 1 Male/Female Amenity

Design 5 Floor Plan


All of Ausco facilities can be customised and reconfigured through the following options:


  • Disabled access toilet (with baby change table)
  • Access ramp with landing and handrails


  • Change room netting
  • Gym room 40m2
  • Sherwood gym flooring, 15mm thick
  • Ice bath including connections
  • Ice machine including connections
  • Lockers
  • Strapping tables


  • Window shutters
  • Security system


  • Additional aesthetic features
  • Air-conditioning
  • Bifold doors for social rooms
  • Breezeway
  • Canopy at entrance doors
  • Cool room store
  • Covered deck or veranda area
  • External specification upgrade
  • Skylights
  • Steps, ramps and landings with handrails
  • Solar panels


  • Retaining walls
  • External lighting
  • Terrace seating
  • Signage
A rendered image of a clubhouse to be built by Ausco for Virginia United Football Club

Ausco’s wide range of solutions have fit the needs of many football clubs around Australia, including clubs such as The Wide Bay Buccaneers, who are based in Queensland.

Ausco Modular were contacted by the club’s local council, Fraser Coast Regional Council, to begin stage 1 of a $48 million master plan development.

The development included the implementation of a 44x14m football clubhouse for the Wide Bay Buccaneers.

Within 20 weeks, Ausco had manufactured, transported and installed the clubhouse at the Hervey Bay site.

The facility included multiple unisex compliant changerooms, meeting rooms, storage areas, public amenities, referee and first aid rooms, a kiosk and much more.

“The Buccaneers do a fantastic job and to be honest with you, with this Ausco build they have one of the best facilities going around,” former Football Queensland General Manager Brendan Boss said.

Andrew Treloar, Corporate Project and Deliver Coordinator at Fraser Coast Regional Council said of the execution of the project: “Ausco helped me by delivering a superior product to budget and on-time. Their modular format and in-house design team was instrumental in the delivery process allowing Fraser Coast Regional Council to achieve its delivery objectives.”

For more information about Ausco Modular visit https://ausco.com.au/sports-facilities.



Felton Industries: Supporting the infrastructure needs of football clubs across Australia

Sporting infrastructure continues to be an important topic to address amongst community football clubs across the country.

Felton Industries is one of Australia’s leading designer, manufacturer and supplier of quality outdoor furniture, specialising in premium seating solutions for sporting clubs and environments.

The company have recently entered into an agreement with Football Queensland, becoming the state governing body’s official Shelter and Grandstand partner, as well as being the preferred supplier to the Queensland football community.

Through this partnership, Football Queensland released a Shelter and Grandstand Facility Guide earlier this year with support from Felton.

The guide outlines information, recommendations and viable solutions for clubs and local councils to install shelters and suitable seating at football facilities.

“All sporting clubs in Queensland face sun safety and weather-related challenges at their venues,” Football Queensland CEO Robert Cavallucci said.

“FQ has addressed this through the Shelter & Grandstands Facility Guide, the newest inclusion among our suite of in-depth resources for clubs, sport and recreation consultants, and local councils.

“Together with Felton, we are supporting our community with improved access to high-quality, infrastructure that transforms both the spectator experience and the atmosphere at matches.”

The planning and implementation process of infrastructure upgrades are also detailed in the guide, alongside suitable grants and methods that may financially assist clubs with purchases.

“Felton are proud to be FQ Preferred Supplier for Shelter and Grandstands and to support the infrastructure needs of Queensland Football clubs and football communities Australia-wide,” stated Gus White, National Sales Manager for Felton Industries.

“We work closely with clubs to deliver premium quality grandstands, bench and changing room seating. We are also thrilled to announce that we will be launching football dugouts at the end of this month.”

A list of Felton’s most popular grandstand and shelter solutions for football clubs are shown below:


Sunsafe Select Grandstand 

Structurally engineered all-in-one unit that provides sheltered seating for up to 40 people.

$13,850.00 ex. GST

Technical specifications

  • Seats up to 40 people
  • Structurally engineered all-in-one roof
  • Footrests & backrests with extra safety support bar
  • Built to last durable fabricated aluminium frame
  • Cyclone Rated Category C
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Roof Coverage: 5150mm W x 3540mm D

Seating Plan: 2250mm D x 4000mm L x 900mm H (4th Tier)

Overall Plan: 5150mm L x 2400mmH (4 Tier) x 3540mm D


Select Grandstand 

Popular portable spectator seating that can be easily moved around venues and added to existing shade areas.

$6,180.00 – $9,270.00 ex. GST

Technical specifications

  • Bolt down or move around as a portable spectator seating unit
  • Available in 4m and 6m lengths.
  • 4m fits up to 40 fans and 6m up to 60 fans in the stands for your next game
  • Most popular grandstand 3 years running!
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

4m Overall Plan: 4000mm W x 1270mm H (900mm H 4th tier) x 2250mm D

6m Overall Plan: 6000mm W x 1270mm H (900mm H 4th tier) x 2250mm D


Eco-Trend Sheltered Park Setting

Sheltered seating perfect for canteen areas at football clubs.

$3,750.00 ex. GST

Technical specifications

  • Seats up to 8
  • Maximum weather protection with Colorbond Roof – Deep Ocean as Standard
  • Powder-coated frames – APO Grey
  • Seats up to 8 people comfortably
  • Latest in sleek design
  • Bolt down lugs for maximum stability and safety
  • Choice of colours available
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • 7-year warranty

Table Top: 2020mm L x 765mm W x 747mm H

Overall Plan: 2215mm L x 1975mm W x 2570mm H


Double Plank Seating 

Double plank bench seating designed for changing rooms and high-use wet environments like pools and surf clubs.

$515.00 – $1,029.00 ex. GST

Technical specifications

  • Fully aluminium – will not rust
  • Bolt down or free-standing options
  • Hose down for cleaning purposes
  • Coloured Safety End Caps available in red, blue, green, purple, yellow and orange
  • Choose from 2m, 3m, 4m or custom sizes available
  • 7-year warranty

Overall Plan: 500mm W x 450mm H

Felton’s wide range of products have fit the needs of many football clubs in Queensland, but also all across Australia, including clubs such as Port Kembla FC, who are based in NSW.

Located eight kilometres south of the City of Wollongong, the grassroots club needed a seating solution for members to watch the team’s home games.

After they secured the appropriate funding through the grants processes available, the club can now seat up to 160 members after purchasing equipment off Felton.

“Our club recently purchased 4 shelter units to provide a protected environment for our spectators to watch our teams play football,” Anthony Timilero, president of Port Kembla Pumas Football Club, said.

“From our initial inquiry to installation, Felton Industries were always focused on delivering exceptional service.”

To learn more about Felton Industries visit https://felton.net.au.


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