Nike announces USNWT jersey has sold more than any other jersey ever, male or female

The USA celebrate a goal in their 2-1 semi final win over the English

The Women’s World Cup in France has been a giant step forward not just for women in soccer. But for women in sport as a whole. After the United States’ reached the final earlier this week with a 2-1 win over England, it was announced they’d broken another barrier.

Nike, one of the world’s premier sports clothing companies, decreed that the 2019 USNWT jersey had become their largest selling shirt ever. Considering some of the domestic clubs and other international teams that use Nike, this is a huge development.

Teams such as Barcelona, Atletico Madrid, Chelsea, Inter Milan and Manchester City use Nike and for the United States women’s team to sell more shirts than these clubs is quite a feat.

Another element to this is that the shirt costs approximately $140 AUD to buy, which isn’t cheap. The fact people are not just purchasing this jersey over others, but for this asking price shows the level of commitment and love for the women’s game at the present time.

Nike’s CEO Mark Parker stated, “The USA women’s home jersey is now the number one soccer jersey, men’s or women’s, ever sold on Nike.com in one season.”

“It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike.”

“You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

Australia also made waves with the Matildas’ jersey for their World Cup campaign. Their ‘spew’ inspired kit was considered a wonderful choice, one which made us stand out from the crowd.

Nike isn’t done with its pursuit of ensuring the women’s game reaches the same level as the men’s. More size options are set to be made available for women, ensuring that no one gets left out and that soccer, does indeed become everyone’s game.

Let’s hope the 2019 Women’s World Cup is the catalyst for a wonderful future for the women’s game.

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Inaugural Female Referee Mentoring Program Launched by Football NSW

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Credit: Football NSW

Football NSW has launched the Female Referees Mentoring Program, a groundbreaking initiative which aims to support and develop  female referees throughout the state.

This unique program builds on the groundwork set by recent NSW Football Legacy scholarship initiatives, continuing to create opportunities and support greater gender diversity in football officiating.

It’s another strong example of Football NSW’s ongoing commitment to developing and supporting female referees.

Football NSW’s Referees Development & Education Manager Emma Kocbek highlighted the organisation’s commitment to empowering female referees through mentorship, fostering inclusion and strengthening the game with greater diversity.

“Football NSW is committed to creating an inclusive environment that encourages women to thrive in all aspects of the game,” Kocbek said in a press release.

“This mentoring program is a significant step forward in empowering female referees, providing them with the tools, confidence, and mentorship needed to succeed at higher levels.

“We believe that diverse refereeing panels lead to a more dynamic, fair, and engaging game for everyone.”

The Mentoring Program is designed to support Level 3 and Level 4 female referees by connecting them with experienced mentors.

Through tailored guidance, real-world advice, and ongoing support, participants will grow their skills, build confidence, and develop as leaders on and off the field.

This support will help them advance in their refereeing careers while also playing a part in encouraging more women to get involved in officiating—across NSW and beyond.

This innovative initiative is part of Football NSW’s wider commitment to increasing female involvement and leadership at all levels of the game.

By backing and developing female referees, Football NSW hopes to inspire more women to take up officiating and help build a football community that is more inclusive, diverse, and representative of everyone who loves the game.

Football NSW’s Head of Women’s and Schools Football Hayley Todd emphasised that ongoing government funding is vital to grow mentoring programs, boost referee numbers, and build a stronger, more supportive sporting community.

“Government funding plays a crucial role in the successful implementation and growth of the mentoring programs,” Todd said in a press release.

“As participation numbers continue to rise, sustained investment is essential to ensure we are not only increasing the number of referees but also enhancing their skills and confidence.

“By prioritising this investment, we can build a more robust and well-supported sporting community that benefits players, coaches, and referees alike.”

In the coming weeks, Football NSW will be working closely with Referee Branches to identify both mentors and mentees for the program.

This project is proudly backed by the NSW Office of Sport through the NSW Football Legacy Program, and by the Australian Government’s Department of Health and Aged Care through its Play Our Way Program.

Football Victoria unveils CoacHER Pathway Program

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Image Credit: Football Victoria Website

Football Victoria (FV) proudly launched the CoacHER Pathway Program at The Home of the Matildas on May 10, marking a significant milestone for women in coaching, the largest female-only coaching course ever delivered in the state.

More than 85 passionate women came together for a day of learning, connection, and inspiration. The CoacHER initiative is all about breaking down the barriers women face in coaching, while building a supportive, long-term development pathway for both new and experienced female coaches.

Coach Education Coordinator Emily Sutcliffe reflected on the launch, and its aim to build a sense of community, confidence, and belonging among women in football.

“Seeing such a large group of women all in one space, learning and supporting one another, was incredibly powerful,” she said via press release.

“The day was more than just technical training — it was about creating an environment where women felt genuinely seen, heard, and valued. In a powerful moment, two participants approached staff in tears, overwhelmed by the sense of belonging in a space filled with like-minded women who share their passion for football.

“For many of these women, this was the first time they’d ever been in a coaching space surrounded entirely by other women. It’s hard to put into words how meaningful that is.

“One coach shared her journey in football, recalling the challenges she faced when coaching her son’s team – including repeated derogatory comments questioning her capability simply because she was female. She shared with tutors that this was the first time in years, she felt truly supported.”

Nearly 72 women proudly completed their Foundation of Football course, while 15 advanced coaches took part in FV’s first-ever in-person, female-only CPD workshop, themed ‘Match Day’. The CoacHER Pathway Program is open to women of all ages and experience levels — from seasoned coaches to current players and those completely new to coaching.

Participants also had the special opportunity to attend the Melbourne Victory FC semi-final the past weekend, further strengthening bonds and creating space for meaningful conversations among women in the football community.

With only 14% of coaches in Victoria identifying as female, CoacHER is a key part of FV’s commitment to achieving gender equity in football.

The program is designed to:

  • Remove financial and accessibility barriers to coaching education and CPD
  • Boost female representation across all levels of football — from grassroots to elite
  • Provide meaningful mentorship, peer support, and networking opportunities

“Visibility is critical,” Sutcliffe continued via press release.

“The more women we see in coaching roles, the more we inspire the next generation of girls to step up — not just as players, but as leaders in our game.”

Saturday’s launch was just the beginning. FV is committed to delivering more female-only coaching programs, expanding the CoacHER network, and ensuring every woman involved in football has the opportunity to thrive. With the help of the Growing Football Fund, this program was able to come to life, proudly supported by Football Australia and CommBank.

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