North Sunshine Eagles FC to move into $8.4 million facility

North Sunshine Eagles FC’s entire junior setup will be based out of More Park in 2022, a newly redeveloped $8.4 million facility in Ardeer.

The facility itself, amongst other things, has two full size rectangular pitches, a 21x12m fully enclosed futsal court, a mini pitch (suitable for miniroos), competition standard (200 lux) lighting, four female-friendly changerooms as well as a fully accessible sports pavilion, community social room and expanded carpark.

The club, which has continued to grow its number of registered players over multiple years, has been working with the local Brimbank City Council for a while to move on its juniors from previous homes of Bon Thomas Reserve and Lloyd Reserve.

“Over the years, we’ve been developing and expanding the club to a stage where we couldn’t continue with the levels of kids we were having at these facilities,” President of North Sunshine Eagles FC, Memet Selimi, told Soccerscene.

Selimi explained that the competition for use of the facility was hotly contested, but the club’s strong work in the area, particularly in engaging migrant communities was heavily favoured by the local council.

“We put forward a very solid application for the facility,” he said.

“Ultimately, there were several other big clubs that had applied for the position as well.

“The facility itself was traditionally a softball facility, but it never had a winter tenant – so it was pretty much always just used in the summer time and there was a big space to fill.

“Clearly, council established that there was capacity here, they wanted a winter tenant and they found us to be the most suitable candidate.

“It’s been a bit of a process, but we’re really excited about the idea of being there now for the start of next season.”

The club’s senior setup is set to remain at their home base of 30 years at Larissa Reserve in St Albans, however, Selimi revealed competitive senior matches may be played due to the improved lighting setup at More Park.

“We are looking at engaging in the possibility of playing night matches, once we run it past Football Victoria for approval,” he said.

“We will look at matches at night that will generate numbers and logistically be easy to deal with.

“Ultimately, Larissa will continue to be our home base for the seniors, but More Park will hopefully host a number of senior matches in the future.”

The club, which has a strong history going back over 50 years, are set to benefit in a multitude of ways from moving to the new facility, as is the local community – according to Selimi.

“It’s a great facility, it’s got everything we need,” he said.

“Its’s unique as well, for example, it’s got a really cool caged football setup – which is exactly something you would see in Europe or South America. It will develop a player’s skills at a much more intricate level.

“We want to grow football within the female community and engage as much as possible. We feel it’s an incredible opportunity for the club and we have grown those junior female numbers over the past few years at an exponential rate. With the new facilities we can continue to do that, with the grounds, the increased capacities and the changerooms which cater for females.

“Overall, from a footballing and club perspective, it’s going to allow us to expand our juniors, our women’s football and just create a better environment for everyone.

“From a community standpoint, it will also allow us to connect with the local migrant demographics we are trying to engage and really just try to provide an affordable option for people in the area. It’s unfair for a talent to miss out on possibilities because clubs are charging $2000 a season; we charge much less and work with individuals on things like payment plans, or trying to sponsor them, as well as other combinations as a club to make sure they don’t miss out on these chances.”

The club is extremely grateful for the improved setup at More Park for its juniors and hopes a few facility tweaks at Larissa Reserve will round out the good news.

“It will be incredible if we could seek out some funding for Larissa in regards to an upgraded carpark and lighting, but beyond that we can’t really complain,” Selimi said.

“What we’ve received up to this point is fantastic and it’s really up to us now to take it, run with it and grow our club even further – which would be great.”

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FIFA has partnered with Konami to host the FIFAe World Cup

FIFA has entered into a partnership with Konami to use its eFootball game for the FIFAe World Cup.

This collaboration will feature two tournaments, one for console and one for mobile, with participants from 18 nations competing for the title of FIFAe world champion.

This move is part of FIFA’s strategy to maintain relevance in gaming and esports, particularly in engaging younger fans. FIFA has also expanded its esports portfolio with deals involving Rocket League and Football Manager.

The partnership fills the void left by EA Sports following their high-profile split with FIFA in 2022. Konami’s eFootball, an evolution of the Pro Evolution Soccer (PES) series, is currently the only comparable game to EA Sports FC on the market.

FIFA’s Chief Business Officer, Romy Gai, has championed the new deal highlighting their excitement at the prospect.

“We are incredibly excited to join forces with Konami, this collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills.”

Konami the Japanese gaming company, this partnership provides legitimacy and increased awareness for eFootball, which has struggled to compete with EA Sports in recent years.

The collaboration is seen as a necessary step for FIFA, given the lack of alternatives and the time it would take to develop a new soccer simulation game. It allows FIFA to continue its presence in soccer-based esports while exploring other gaming opportunities.

Esports has grown massively in viewership and investment over the last decades, it has become a major part of the franchising side of football.

Even in Australia the rise in Esports popularity has coincided with the rise in football popularity, one can not argue against their connection towards football popularity.

FIFA have shown that Esports has become an ever-present strategy in their development of the game. For investors and shareholders in football, Esports impact is something that should not be disregarded.

WSL triples viewership after move to YouTube

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

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