Northern NSW Football confirm Peter Haynes as their CEO

Peter Haynes

Northern NSW Football (NNSWF) has announced Peter Haynes as their new Chief Executive Officer on a three-year contract.

Haynes is the former NNSWF Head of Football and was named as Interim CEO in December after David Eland’s departure. The NNSWF has now decided to go with Haynes as the CEO proper, following a lengthy search and recruitment process.

Haynes has the opportunity to fully lead NNSWF, adding to a career that’s been immersed in all footballing levels.

NNSWF Chair Mike Parsons was said via press release.

“Peter is a natural leader with enormous passion and knowledge of the game at many levels,” he stated.

“Since December when he was appointed to the Interim CEO role, Peter has engaged with a range of NNSWF stakeholders to listen and understand what they see as priorities for the sport in northern NSW.

“Peter will bring a fresh, innovative approach and is keen to lead the organisation to be the largest and most popular sport for females and males throughout northern NSW.”

Regarding the announcement, Haynes added via press release:

“Having led the organisation over the last five months, I am honoured to be appointed CEO and to be able to continue engaging and working collaboratively with the various stakeholders that form part of the wider Northern NSW Football family,” Haynes said.

“The newly formed board carry a broad range of skills and, together, I believe we can bring a fresh approach and vision for the future of the sport in northern NSW.

“My focus will be to listen to the views of the wider stakeholder group, from grassroots to those involved in the sport at a semi-professional level. This year we will embark on creating a new three-year strategic plan and to have a new board and CEO in place as we move towards this planning is exciting for the organisation and all involved.

“I believe we are all aligned in that it is important that football remains inclusive for all and that Northern NSW Football provides our member zones and clubs with a platform that enhances the sport, whether that be for those that play for fun, or those talented individuals who are looking to progress to the professional level.

“I look forward to continuing to work with the dedicated team at Northern NSW Football, Chair Mike Parsons and the Northern NSW Football board to ensure we can make significant progress and demonstrate that we are bringing a fresh approach.”

The role will officially commence for Haynes from May 1, 2023.

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SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

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