Northern NSW Football launch Strategic Plan for 2024-26

Northern NSW Strategic Plan 2024 to 2026

Northern NSW Football (NNSWF) released their 2024 to 2026 Strategic Plan which focuses on collaboration and a shared vision for football in the region.

NNSWF announced in August of 2023 that the federation would partner up with global sports and entertainment consultancy Gemba to assist them in developing the plan aimed at nurturing football’s growth and sustainability in the community.

NNSWF and Gemba consulted with member zones, clubs, volunteers and staff to create the plan, with feedback taken on board to provide an exciting roadmap for football in northern NSW over the next three years.

There are four pillars that have the goal to ‘inspire and unite everyone in Northern NSW to reach their potential in football’

These include:

  • Enjoyable Football Experience – Goal is to minimise barriers for participation (KPI: 90,000 total registered players) and improve facilities in the area to ensure the sport advances (70%+ of facilities rated acceptable or above)
  • Talent Development – Providing clear and comprehensive talent pathways for all participants (KPI: 1,500 participants engaged in NNSWF Talent programs) as well as increasing numbers in non-playing roles (KPI: 15,000 registered coaches, match officials, volunteers and administrators)
  • Champions in Excellence – Setting the benchmark for excellence in sports through effective governance and beneficial partnerships. (KPI: is 90% staff retention across NNSWF’s business)
  • Showcase our game – Improving the promotion of the sport from grassroots to the elite level. Leveraging the stories of the game to grow the sport is vital. (KPI: 4,000 positive media articles/segments on football across Northern NSW)

NNSWF chairman Mike Parsons explained how the strategic plan was a representation of their core values.

“These values, which include integrity, inclusivity, transparency, respect, innovation and ambition, are the bedrock of our approach and will guide our actions and decisions moving forward,” Parsons explained in a statement.

“The role of our board of directors has been pivotal in this journey. We have worked closely with our member zones, clubs and other stakeholders to understand their needs, aspirations and the challenge they face.

“This collaborative approach has been instrumental in shaping a strategy that is not only ambitious but also grounded in the realities of our football community.”

NNSWF CEO Peter Haynes expressed his excitement in implementing the plan and seeing the huge benefits it brings to the federation.

“The plan revolves around four core pillars – Enjoyable Football Experience, Talent Development for All, Champions in Excellence and Showcase Our Game, with each aligning to our mission to create an inclusive and thriving football community,” Haynes added via a statement.

“This is not just a strategic plan for Northern NSW Football but more a strategic plan for football in northern NSW. It’s not just about our organisation. We are dedicated to supporting our member zones and clubs to enhance facilities and ensure football remains a positive, respectful experience for everyone.

“This plan is a pledge from us to our players, coaches, volunteers, match officials, spectators and all who love the game that, together, we will work tirelessly to ensure football in northern NSW is not just a sport but a source of community, pride, unity and inspiration.

“We want football to reach its potential in our region and I look forward to embarking on this exciting journey alongside our football community.”

Northern NSW Football have laid out a really detailed and direct plan of attack to improve in the areas that are lacking within the organisation. Within the next three years, they have set ambitious goals but are determined to achieve them.

You can view the 2024 to 2026 Strategic Plan here.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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