Northern NSW Football provided with developmental government funds

Her Sport Her Way

Northern NSW Football has received $30,000 in funding as part of the NSW Government’s grant program, Her Sport Her Way.

Each year through its programs, the NSW Government’s Office of Sport provides millions of dollars to nurture sporting talent, help construct sports facilities and develop the industry.

Through this collaboration, an increase in women and girls involvement in football will be recognised, with the program aiming to encourage participation and opportunities on and off the field.

The NSW Government’s program, Her Sport Her Way, is a four-year strategy focusing on a stronger sporting sector where females are valued, recognised, and have equal choices and opportunities to participate.

Combatting the lack of women and girls in football, the outlined program contains 29 initiatives within the sectors of participation, places and spaces, leveraging investment, and leadership. Her Sport Her Way looks through a female perspective on how sport in NSW is delivered, coached, marketed, led, sponsored and consumed.

Not only does Her Sport Her Way provide grants, but other initiatives of the NSW government also include the Daughters and Dads Active and Empowered Program, Inclusive Facility Design and Innovation Forum, Leadership Program, and Her Sport Her Way Awards.

Acknowledging and celebrating the achievements of leaders in women’s sport, the Her Sport Her Way Awards assist to highlight gender equality in football.

With nominations open for each of the five categories in the 2022-23 Awards, Minister for Women Bronnie Taylor spoke of the importance of these awards in a statement:

“Women make such an incredible contribution to sporting clubs and communities right across NSW both on and off the field,” she said.

“The Her Sport Her Way Awards recognise the achievements of women in driving powerful change and leaving a legacy for the way women’s sport is played in NSW”.

Targeted at females, Northern NSW Football will fund three projects using the money provided to them by Her Sport Her Way. These projects will consist of delivering introductory match official courses in high schools, delivering introductory coaching courses in high schools, and delivering advanced coaching seminars.

Providing $2.45 million towards projects since 2019, Minister for Sport, Alister Henskens explained how the Her Sport Her Way program supported State Sporting Organisations to explore new initiatives that boost female sporting participation in a statement:

“This program is all about increasing female participation in sport, whether that’s on the field or in administration, coaching or volunteer roles,” he stated.

“Since the inception of this program four years ago the number of women and girls playing sport has evolved and diversified and by investing in grassroots programs and initiatives across NSW we will continue to secure a brighter future for women in sport.”

The Her Sport Her Way Awards feature five categories – Young Achiever, Local Champion, Outstanding Organisation, Trailblazer and Overall Champion.

Applications for the awards close on 28 February 2023.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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