Northern NSW Football provided with developmental government funds

Her Sport Her Way

Northern NSW Football has received $30,000 in funding as part of the NSW Government’s grant program, Her Sport Her Way.

Each year through its programs, the NSW Government’s Office of Sport provides millions of dollars to nurture sporting talent, help construct sports facilities and develop the industry.

Through this collaboration, an increase in women and girls involvement in football will be recognised, with the program aiming to encourage participation and opportunities on and off the field.

The NSW Government’s program, Her Sport Her Way, is a four-year strategy focusing on a stronger sporting sector where females are valued, recognised, and have equal choices and opportunities to participate.

Combatting the lack of women and girls in football, the outlined program contains 29 initiatives within the sectors of participation, places and spaces, leveraging investment, and leadership. Her Sport Her Way looks through a female perspective on how sport in NSW is delivered, coached, marketed, led, sponsored and consumed.

Not only does Her Sport Her Way provide grants, but other initiatives of the NSW government also include the Daughters and Dads Active and Empowered Program, Inclusive Facility Design and Innovation Forum, Leadership Program, and Her Sport Her Way Awards.

Acknowledging and celebrating the achievements of leaders in women’s sport, the Her Sport Her Way Awards assist to highlight gender equality in football.

With nominations open for each of the five categories in the 2022-23 Awards, Minister for Women Bronnie Taylor spoke of the importance of these awards in a statement:

“Women make such an incredible contribution to sporting clubs and communities right across NSW both on and off the field,” she said.

“The Her Sport Her Way Awards recognise the achievements of women in driving powerful change and leaving a legacy for the way women’s sport is played in NSW”.

Targeted at females, Northern NSW Football will fund three projects using the money provided to them by Her Sport Her Way. These projects will consist of delivering introductory match official courses in high schools, delivering introductory coaching courses in high schools, and delivering advanced coaching seminars.

Providing $2.45 million towards projects since 2019, Minister for Sport, Alister Henskens explained how the Her Sport Her Way program supported State Sporting Organisations to explore new initiatives that boost female sporting participation in a statement:

“This program is all about increasing female participation in sport, whether that’s on the field or in administration, coaching or volunteer roles,” he stated.

“Since the inception of this program four years ago the number of women and girls playing sport has evolved and diversified and by investing in grassroots programs and initiatives across NSW we will continue to secure a brighter future for women in sport.”

The Her Sport Her Way Awards feature five categories – Young Achiever, Local Champion, Outstanding Organisation, Trailblazer and Overall Champion.

Applications for the awards close on 28 February 2023.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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