Northern NSW Football set to continue its Multicultural Settlement Program

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Northern NSW Football
Image provided by Northern NSW Football

Northern NSW Football (NNSWF) has announced the continuation of its MiniRoos Multicultural Settlement Program into term three.

NNSWF designed the free program to build social inclusion and connections with the community for new migrant families.

It aims to introduce organised football to new migrant girls and boys aged between four and 11-years-old from culturally and linguistically diverse backgrounds.

Participants and their families will be encouraged to join local summer competitions at the program’s conclusion with the intention to join a local club in 2023. This is to help ensure a more gradual transition to club football for those playing for the first time.

NNSWF Programs Co-ordinator Joe Wright outlined the program had a number of benefits following its successful roll out in term two and was excited to see it continue heading into term three.

“The Multicultural Settlement Program is a great way for participants and their families to be involved with football in a fun, safe and inclusive football environment,” Wright said in a statement released by NNSWF,” he said via Northern NSW Football.

“This will help with their transition into club football where they can make new friends from a variety of backgrounds. Our goal is to transition 200 players from the program into club football.

“By helping them transition into a football club we hope it will help integrate them into the wider community even further and build that connection.

“The program is a great way for kids to be introduced to organised football in Australia because it uses game-based training to create a fun and safe environment where kids can meet new friends and find their passion for football.”

The program will run for eight weeks and be held at Jesmond and a new hub at Coffs Harbour, with each hub hosting manual registration days.

The Coffs Harbour hub will be delivered in partnership with RISE. Rise have been working with newly arrived members of the Coffs Harbour community for the last two and a half years. They are a not-for-profit organisation that have delivered football programs for boys and girls aged between five and 18-years-old.

Existing coaches at RISE will deliver the program in collaboration with NNSWF staff as part of the partnership.

The program features one-hour sessions run after school hours, with coaches and equipment provided. Coaches will also be from CALD backgrounds.

Each participant will receive a MiniRoos pack including a football, backpack and lunchbox at the end of the program.

For more information on when the program will run, click here.

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Football Australia Announces Broadcasting Partnership with LIGR

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Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

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Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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