Northern Suburbs and Manly Warringah Football Association representatives discuss NSW’s highest registration numbers

Football NSW has recently disclosed that the 2024 season is recording the highest number of registrations in community grassroots football.

Football NSW reported that registration numbers are up by 10% on the 2023 season with over 230,000 and counting registered members.

An important part of this increase in registration is the overall success and popularity of the Matildas and the 2023 FIFA Women’s World Cup in Australia & New Zealand. This has helped spark an 18% increase in female registration, especially within the younger age groups pushing over 23% from 2023.

The Northern Suburbs Football Association (NSFA) CEO Kevin Johnson has supported the impact of the Women’s World Cup.

Johnson has explained that recent Female membership in the 2024 NSFA season is expanding with an 11.6% growth in female player registrations and an 11.4% increase in female team registrations.

The NSFA is one of the few associations with a Female Football Manager in Kristi Murphy.

“Kirsti has been able to coordinate enthusiasm and feedback of all the clubs into key strategies to increase the female game at an association level,” Johnson told Soccerscene.

“This structure and dedication to female development has had a huge impact on the increase of female players.”

These strategies include junior girls under 6 & 7s hubs.

“These have very important in bringing in new young players and retaining old ones, with Female Junior players increasing by 14.5% and Girls MiniRoos by 22.5%,” Johnson said.

The NSFA has focused on the association’s work in building strong connections and investment in grassroots football. The NSFA also had in 2023 an increase of 30% in sponsorship deals.

“Last year NSFA with local councils Ku-ring-gai, Willoughby and North Sydney held Live Site events for people to watch the Matildas World Cup matches with football activations alongside the matches. This project led to an increasing engagement between the community and the NSFA,” Johnson added.

“This has allowed for the development of facilities and football that is helping the 2024 season’s all-round experience.”

Kevin Johnson believes these initiatives have cemented the NSFA well on track with Football Australia’s pillar 1 in the Legacy 23 plan. which is to reach a 50/50 player gender equity in Football for 2027.

The ‘23 plan works in unison with NSFA’s objectives in making the association a successful and progressive representative of the Northern Suburbs community and Football in NSW.

Neighbouring The NSFA in The Manly Warringah Football Association (MWFA) is Karen Parsons – President of Pittwater RSL FC, who has overseen the development on the ground. The club has seen an increase of 175 registrations in 2024 to an overall 1,473 players.

In addition, the diversity of the club’s players has changed positively with females now making 43% of registrations compared to last season’s 36%.

“We knew the Matilda’s popularity would increase interest in football, therefore the club needed new strategies to encourage club engagement,” she told Soccerscene.

“The MWFA has opened up an under-7s girls league where 5 Pittwater teams now play. We also had a successful MiniRoos and MiniTillies program in February.

“Feedback from members also included the request for equal-skill-based teams in juniors. Therefore we included optional grading into the under-8s mixed comp, which on grading day had a 70% turn-out rate and positive reviews from parents.

“An academy program run by our women’s premier league coach has supported coaching and training techniques for the younger years and increased their progress in the game – also allowing promising kids extra training at lower costs.”

“Usually in before seasons there is a drop of teenagers from the 13-18 age group. However this year there has been a complete retention of 13-18-year-old participants, especially in the girl’s divisions.”

There is a solid ethos of supporting the social importance of sport in the community and approaches from all the clubs have been to maintain the engagement and encourage all to play football.

Karen spoke of the cooperation between the clubs at youth levels, making sure if the kids don’t make a team they can go to other clubs. This has retained more kids both girls and boys playing football.

“Keeping people playing football no matter what club, is always the major focus of presidents,” Parsons added.

“Outside the junior levels, the adult divisions also have had an overall jump with more All Age mixed and women’s teams created, showing this increase is not just concentrated in youth.”

The MWFA has had an overall jump of 752 more registrations from the 2023 season, currently at 19,821.

These case studies are prime examples of how all levels in community football associations are actively maintaining and developing engagement in NSW Football.

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Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake

Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the most significant investment moves by a current international footballer in Australian football history.

The agreement sees Mata acquire an ownership stake in Victory while continuing to weigh up whether he will extend his playing career beyond the 2025/26 A-League Men’s season. The investment is separate from any future playing contract and reflects a long-term commitment to both the club and the wider Australian football landscape.

Should Mata eventually retire from professional football, he will also take on a leadership role by chairing a newly established football committee at Melbourne Victory, helping shape the club’s football operations and strategic direction.

More than another football investment

While former elite players have increasingly entered football ownership around the world, Mata’s decision stands apart because he is investing directly into the club he currently represents.

The move places Melbourne Victory among a growing list of clubs benefiting from investment by globally recognised football figures. However, unlike celebrity ownership groups where players often become passive investors after retirement, Mata is embedding himself within the club while still competing at the highest domestic level.

Commercial terms of the transaction remain confidential, although the investment has been described as a significant long-term minority stake designed to strengthen the partnership between Mata and the club well beyond his playing career.

A vote of confidence in Australian football

Perhaps the most significant aspect of the announcement is what it says about the perception of Australian football internationally.

After arriving in Australia following spells with some of Europe’s biggest clubs, including Manchester United, Chelsea and Valencia, few would have predicted that Mata would choose to invest his own capital into an A-League club.

Instead, the 2010 FIFA World Cup winner has described Australian football as a competition with genuine long-term potential.

“Australian football has a future I genuinely believe in,” Mata said.

“From the moment I arrived at Melbourne Victory, I’ve felt the passion of this club and the potential of the A-Leagues, and I want to be part of building what comes next—not just for a season, but for the long term.”

Mata added that becoming a shareholder represented “the natural next step” after enjoying his first season at Victory.

Rewarding an outstanding first season

The investment follows what has been one of the finest individual campaigns by a marquee player in recent A-League history.

The 38-year-old registered five goals and 13 assists across 25 appearances during the 2025/26 season, earning the Johnny Warren Medal as the league’s best player while also claiming Melbourne Victory’s Player of the Year honours. His performances helped guide Victory back into the Finals Series and demonstrated that his influence extends far beyond his reputation.

Rather than treating Australia as a final destination before retirement, Mata has instead become increasingly involved in shaping the game’s future.

A growing portfolio of sporting investments

Melbourne Victory is not Mata’s first venture into sports ownership.

The Spaniard already holds ownership interests in Major League Soccer expansion club San Diego FC and Formula One outfit Alpine Racing. He has also invested in Mercury/13, the multi-club ownership group focused on developing women’s football globally.

These investments reflect a broader trend among modern footballers who are leveraging their experience and networks beyond their playing careers. For Melbourne Victory, securing someone with Mata’s global football knowledge, commercial experience and international connections represents an opportunity that extends well beyond the pitch.

Landmark moment for Melbourne Victory

Victory Chairman John Dovaston described Mata’s investment as a significant endorsement of both the club and the A-Leagues.

According to Dovaston, Mata is a discerning investor with stakes in elite sporting organisations worldwide, making his decision to back Melbourne Victory a strong signal of confidence in the club’s direction and the league’s future.

Managing Director Caroline Carnegie echoed those sentiments, describing the announcement as “genuinely groundbreaking” and highlighting Mata’s combination of world-class football intelligence, investor mindset and long-term commitment.

A statement beyond Melbourne

Australian football has long sought greater international credibility. Not only through marquee signings, but through meaningful long-term investment.

Mata’s decision represents something arguably more valuable than a headline player signing. By committing financially to Melbourne Victory, he is effectively betting on the future growth of both the club and the A-Leagues.

At a time when Australian football continues to pursue increased investment, stronger governance and greater global relevance, having one of the game’s most respected figures choose to become an owner may ultimately prove to be one of the competition’s most powerful endorsements.

Victorian Labor commits $500,000 to Thornbury Football Facility as State Election Advocacy Intensifies

The Victorian Labor Party has confirmed $500,000 in 2026-27 State Budget funding to upgrade facilities at Mayer Park in Thornbury, with Northcote MP Kat Theophanous joining Darebin United juniors for a training session earlier this month to mark the commitment. The funding follows a public campaign by Football Victoria highlighting the ground’s deteriorating conditions, and lands within an escalating advocacy effort by the sport ahead of the next Victorian election.

The money will go toward upgrading the playing surface and planning a new pavilion at a ground that has received no infrastructure investment in over a decade, according to Football Victoria, despite participation at Darebin United more than quadrupling in that time. The club fielded five teams in 2021. It now fields more than 20, with over 300 players including more than 130 children under 12 and over 70 female players.

That growth has collided directly with the limits of the ground itself. Mayer Park has no drainage and no synthetic surface, and Football Victoria reported that Darebin United lost 23 training sessions in 2024 alone due to unsafe, waterlogged conditions. Club President Michael Slaughter described a pitch that was uneven and at times dangerous, particularly for junior and female players.

“I have been there for six years, and the club is at a stage now that we need something new,” Slaughter said in comments to Football Victoria earlier this year. “There’s only so many training sessions you can cancel, and then there’s the cost of finding alternative grounds indoors or outdoors, which isn’t ideal.”

A campaign that found its target

Football Victoria published a dedicated article in March calling on Darebin City Council to urgently prioritise redevelopment of Mayer Park, explicitly linking the club’s case to its broader Level the Playing Field campaign. Three months later, the funding arrived, not from council, but from the state government, attached to the local member’s name and delivered with a photo opportunity on the training pitch.

A club’s need becomes visible through governing body advocacy, a local member adopts the cause, and the funding is announced as a direct response to community need rather than as a line item in a broader budget process. Theophanous’s own account of the announcement makes the local framing explicit, describing the investment alongside free public transport, school upgrades and registration discounts as part of what she has billed as “easier, safer and more affordable” support for Northcote.

“Community sporting clubs bring Northcote locals together,” Theophanous said in her budget statement. “Through our Get Active Kids voucher program, we’re making sure the cost of fees and equipment doesn’t keep kids from playing the sport they love. And we’re also investing to make local clubs even stronger.”

Earlier this year, Avondale FC secured $500,000 for lighting at Avenger Park and Hume City FC received $250,000 for upgrades at Nasiol Stadium, both delivered through the same budget cycle and both paired with local member announcements. Mayer Park follows the same pipeline, a state government commitment, a local seat, a community club whose growth has outpaced its facilities, and a governing body using the win as evidence in a larger campaign.

The equity dimension

What distinguishes the Mayer Park case is the explicit role gender and accessibility played in Football Victoria’s advocacy. The governing body noted that unsafe pitch conditions were particularly dangerous for junior and female players, and highlighted that Darebin United maintains 40% female representation on its committee with seven female coaches, alongside its status as one of Darebin’s first 2-Star Club Changer accredited clubs, a Football Victoria program recognising clubs that actively remove barriers to female participation.

A club building one of the more credible female participation pathways in the municipality was, until this announcement, doing so on a ground its own administrators described as unsafe. Infrastructure investment of this kind does not simply improve playing conditions. It determines whether programs explicitly designed to grow women’s and girls’ football can function as intended, or whether they remain constrained by the same ageing facilities that have shaped community football for a decade.

What it means for the campaign ahead

Football Victoria has framed the Mayer Park outcome as one data point within its Level the Playing Field campaign, which continues to call for more equitable government investment in football relative to other codes. The organisation has indicated further football-related announcements are expected from the 2026-27 Victorian State Budget, with the upcoming state election positioned as the decisive moment for the sport’s broader infrastructure future.

For Slaughter, the immediate outcome is more concrete. “The funding is extremely important,” he said. “It allows us to deliver our football program and to grow. This will give them a place to come, to have fun and to enjoy their soccer”.

Whether that template, governing body advocacy, local political adoption, budget announcement, repeats consistently enough to address the scale of Victoria’s grassroots facilities gap remains the open question Football Victoria’s campaign is designed to keep in front of both major parties as the election approaches.

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