NSW Football Legacy Program paying dividends as player registration numbers hit record levels

Football NSW (FNSW) is recording an unprecedented number of player registrations in 2024, the member federation revealed on Friday.

A staggering 25,000 more people have registered to play football in the state compared to last year, with still another month before most community competitions begin.

Female registrations are reporting a year-on-year increase of 23%, including a 27% increase amongst women over 18 years old.

Meanwhile, Miniroos (aged 5-12) registrations have risen 27% compared to last year.

A 34% increase in registrations for FNSW Summer Football competitions was an early indication that player participation in 2024 would soar.

Whilst the 2023 Women’s World Cup is a much publicised factor, the success of the NSW Football Legacy Fund has also contributed to the increase in demand.

Led by FNSW and the NSW Government to improve facilities and increase participation, the fund delivers $6.21 million to football clubs and associations under the FNSW and Football Northern NSW banner.

This helps football clubs – who may be lacking in quality infrastructure – improve their football operations, and the health of the communities they represent.

Speaking to FNSW, South Coast Football CEO Ann-Marie Balliana says the funds clubs receive is helping to grow registration numbers.

“It’s great to see the continued growth of football in our region,” Balliana said.

“Our local clubs were very successful with Legacy Fund grants for much needed upgrades to facilities, however, with continued growth in numbers comes additional infrastructure needs, and we certainly hope that the increased participation in football is reflected in further funding and grant opportunities.”

FNSW CEO John Tsatsimas agrees with Balliana, advising there is no plan to stop its campaign for more funding.

“With such significant demand to play football, the practical implication is that we are now exceeding facility supply in many areas across NSW,” he told the FNSW website.

“It is vitally important that funding at all levels of government is directed towards improving existing venues and developing new fields so that everyone has the opportunity to play our game.”

Overall, though, Tsatsimas is delighted by the statistics and excited for the future of football in New South Wales.

“We’re on track to break records across the board this season and are thrilled to see female participants at the forefront of this growth,” he enthused.

“Our Club volunteers and local Associations do an incredible job within their respective communities to deliver a positive football experience and welcome new members to the football family.”

Football West revealed last month that its registration figures were on a similar trajectory to that of New South Wales, suggesting a nationwide increase in demand to play football.

Australian football collectively knows it has a responsibility to deliver the highest-quality playing experience so that current participation rates are guaranteed in the future.

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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