NWSL’s groundbreaking CBA highlights ALW’s growing gap

Mary Fowler - Women's World Cup 2023

The National Women’s Soccer League (NWSL) has confirmed a major update to its collective bargaining agreement (CBA) with players, effective until 2030.

This move to abolish the draft was expected with the NWSL competing with European leagues for talent and growing at an extraordinary rate, leaving them to focus more on player welfare.

Key changes in the new CBA include:

Draft System Abolished: The NWSL will no longer use a draft system, making it the first major U.S. sports league to do so. This means players will have more control over their team choices.

Revenue Sharing and Salary Cap: The salary cap will increase significantly, from $3.3 million in 2025 to at least $5.1 million by 2030. Players will also benefit from a new revenue-sharing model that ties their salaries to the league’s media and sponsorship income.

Improved Player Benefits: The minimum salary will rise from $48,500 to $82,500 by 2030. All player contracts will now be guaranteed. Additional benefits include expanded parental leave, childcare support, mental health services, and access to more health professionals.

Travel and Commercial Opportunities: Teams will have more charter flight options, and the league will commercialise player performance data. Players will also be more accessible to fans and media, and the number of games per season may increase.

Overall, these changes aim to improve player autonomy, compensation, and support while aligning the NWSL with global standards for women’s football.

Comparison to the A-League Women’s structure

The lack of professionalism in the A-League Women’s competition is a stark contrast to the NWSL’s incredible rise, and while it’s unfair to compare one for one in terms of money, the foundations of its success hinged on its ability to pay players properly in the early doors of its existence.

In the 2023/24 season, the minimum wage for ALW players increased to $25,000 by virtue of the extended season, which went to a full home-and-away schedule for the first time.

Players were typically contracted for 35 weeks for a 22-round regular season, with four extra weeks for finals, factoring in preseason training.

The PFA survey conducted an important survey at the end of last season which found many players unhappy with the pay disparity to the A-League Men’s, failing to provide enough remuneration for players to live.

In the survey, 66% of respondents said $60,000 a year would enable them to put 100 per cent focus into their football career whilst 3 in every 5 (60%) claimed to have a second job other than their football, 46% of the players who worked a second job put more than 20 hours in a week at their other occupation.

By contrast, only 15% of A-League Men players were doing some work outside of playing this season, and 93% of those worked less than ten hours per week.

This lack of professionalism has recently forced the hand of top ALW talent like Macey Fraser, Courtnee Vine and Charlotte McLean who all made the move this winter to the NWSL, leaving behind a fair drop in talent for the domestic competition.

A reminder that in the Matildas World Cup squad, every single player had started their career in the A-League Women’s competition, and it continues to lack the investment required to truly grow.

What is required for the sport to grow and for players to develop properly in this country is better standards for player welfare, giving top talent a reason to play domestically and growing the game in its own backyard.

Without this, the league will continue to be a stepping stone into Europe or the US with the talent pool suffering over here, which in turn stagnates the marketability of a league that should be growing rapidly following an incredible 2023 FIFA WWC.

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Launceston City Launches Inclusive Facility Upgrade

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Adelaide United Extends Partnership With Speed Queen

Adelaide United have announced the extension of its partnership with US-born company Speed Queen as the club’s Back-of-Shirt Partner for the A-League Women’s team during the 2025/26 season.

Speed Queen is an American is a laundry machine manufacturer which prides itself on their durable, high-performance residential and commercial products used by Australian around the country.

The renewed partnership will see Speed Queen’s branding displayed on the back-of-shirt of both the home and away Women’s kits throughout the season, continuing both parties’ commitment to elevate the game.

Speed Queen Marketing and Sales Manager, Mark Stathakis stated the company is delighted to continue the partnership with Adelaide United’s A-League Women’s team.

“Supporting women’s football in South Australia aligns perfectly with our brand values of resilience, reliability, and performance. We’re excited to see the team continue to grow and achieve great things this season,” he said via press release.

Adelaide United Chief Executive Officer, Nathan Kosmina also remarked the club was thrilled to continue building on its partnership with a brand that mirrors the team’s commitment to excellence.

“Speed Queen has been a fantastic partner for our A-League Women’s team, and we’re proud to continue this partnership into the new season,” he said via press release.

“Their brand values – performance, quality, and consistency – reflect the very traits we see in our players and our Club.

“It’s an exciting time for women’s football in South Australia, and having the support of partners like Speed Queen helps us continue to grow the game.”

Since 2022 when the partnership first began, Speed Queen’s ongoing support has assisted the A-League Women’s team to excel in their sport, including building momentum withing their fanbase and play.

The partnership has also emboldened the increased awareness and strength of women’s sports in both South Australia and the country as a whole, especially in football.

In a landscape of meaningful investment in women’s sport in football, in all divisions, it is more important than ever companies like Speed Queen continue to support and stand as an example of purpose-driven partnerships with clubs.

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