Milan-based luxury label ‘Off-White’ is outfitting the reigning Serie A champions, AC Milan, in both casual and formal ensembles – a move which has already caught the eye of football fans and fashionistas around the globe.
The Italian champions debuted the new look on their way to London to play Chelsea in a Champions League fixture earlier this month. The champs dazzled in their new look by showcasing the new AC-Milan Off-White travel collection.
The Rossoneri announced its partnership with Off-White at the start of October. The streetwear brand, founded by the late Virgil Abloh, is renowned as football’s official ‘style and culture curator.’ Off-White will dress the Rossoneri with clothing for both the men’s and women’s teams.
“This partnership is an ambitious project that involves two innovative and global brands,” AC Milan Chief Revenue Officer, Casper Stylsvig, said via press release.
“As a Club, we have very defined principles. Cultural-inclusivity and equality is at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission.
“The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
Both men’s and women’s teams will be outfitted in AC Milan-themed varsity jackets and a double-breasted grey suit. On display is an oversized red label attached to the cuff that reads ‘I support sport for change.’ The Off-White x AC Milan collection will also have a charitable arm. As announced, they will jointly host community events and projects in support of Fondazione Milan, AC Milan’s non-profit charity. In the years ahead, they will focus on more ambitious endeavours that will expand from Milan to a global audience. This marks the first partnership for Off-White in the professional football space.
Virgil Abloh founded Off-White in 2013 as a multi-platform creative endeavour – space for his continuous experimentation with the main medium being fashion, yet he combined ideas of streetwear, luxury, art, music, and architecture. Virgil’s visionary approach to the medium of fashion remains iconoclastic, and profoundly conceptual yet accessible to a broad global audience.