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Omnigon’s Corebine software brings fan engagement benefits

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Omnigon has used Corebine for content delivery to keep up with the technological advancements we see rapidly. For customers, they are getting increasingly more tech savvy and digital consumption habits are changing with most content available on mobile devices. 

Corebine has been part of Omnigon for a few years now, which as a content management and fan engagement platform, is specifically tailored to meet the demands of sport’s growing mobile-first audience.  

As customer needs lend more to the digital side, Corebine is the direct response to any trends we still see today. 

“The desktop is not being used as much; it’s less than a majority of the time,” vice-president of products at Omnigon, Nick Arcuri said. 

“People are, especially in sport, getting their news, information and following their teams on their mobile devices. 

“We wanted to make sure we were optimising and creating an experience for the way most people are going to engage these days.” 

The development of Corebine centured around addressing the gap that exists in traditional content publishing platforms. They were not originally designed for fan engagement purposes or mobile devices. 

Corebine was built specifically with fan engagement in mind, including several features that help brands and rightholders to engage and reach their fans in a meaningful way. 

Corebine’s three ProSuite products, BracketProPollPro and MVP Vote, looks to deliver unique, compelling and customisable experiences. 

“We try to engage fans and make them interact with the content and make them feel like a part of all the experiences,” Arcuri said. 

Omnigon has worked with the German Football Association on the DFB Pokal app, developing a ‘Man of the Match’ polling product that gave fans the opportunity to vote for their favourite player in real time. 

“We put together the Man of the Match vote for every single match of the DFB Pokal,” Arcuri said. 

“Voting opened in the 60th minute of each of the 63 matches – all sponsored by Volkswagen. 

“As soon as the final whistle went, they had the Man of the Match decided via our engagement platform. The winner was eventually presented with the trophy by Volkswagen on the pitch.” 

It was a highly successful implementation, as 5,000 to 10,000 votes were generated per match in a 30-minute period. It was essential to manage the influx of activity, so Omnigon built a backend voting engine that could withstand the huge voting numbers. 

“We can pull in 100,000 to 500,000 votes in a single 10 second period – Corebine is a 100% scalable solution,” Arcuri said. 

“It doesn’t matter if we’re talking about the final of the World Cup where millions around the world are watching, down to a match in the Championship where far fewer, but no less engaged people are watching. 

“We’ve built this system to scale at a very high level, taking into account activity peaks, whether by call to action in a broadcast or during a marquee event.” 

Organisations can then look to take value from these interactions where data capture allows clubs, brands and sponsors to get a better gauge on who is interacting through the platform. 

Omnigon can then bridge that gap on how brands can gain more by knowing who interacts with their content, while there can also be more to learn about fan engagement activity where editorial decisions can be made about types of marketing. 

“You’re figuring out where your fans’ allegiances lie and you can start personalising the experience so they get value as well as the brand, club and sponsors for providing that information,” Arcuri said. 

Clubs and associations are putting considerable investment to data capture technology and analysis capability. Corebine offers a simple Customer Relationship Management (CRM) system to both store data and integrate with another CRM platform. 

Corebine is also a point of difference with its speed to market. They are able to launch sites in 2-3 months compared to other projects that may take more than six months. Sports clubs can get a major head start with the shorter timeframes. 

“The longer it takes to develop something, the more costly it is and the less time you have to react to changes in the marketplace,” Arcuri said. 

“If you want to launch a site in two months because the new season is right around the corner and you don’t want to launch mid-season, speed to market is important. 

“The quicker you can develop something, the less it costs and saving money is important from any business perspective.” 

You can find out more about Corebine’s products and fan engagement features here. 

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

National Futsal Championships to return in 2022

Football Australia has announced today the return of the National Futsal Championships (NFC) in 2022.

Football Queensland (FQ) will host the 2022 championship, followed by Football Victoria (FV) for the 2023 edition.

Football Australia CEO James Johnson looks forward to growing futsal’s footprint in Australia after outlining a vision for a national program.

“As part of our clear strategic agenda, we outlined a vision to create a national program for futsal and beach soccer by working closely with our Member Federations in a unified, inclusive and collaborative manner,” Johnson said.

“With the culmination of this process, we are delighted that Football Queensland and Football Victoria will be hosting the National Futsal Championships in 2022 and 2023 respectively.

“There is a clear appetite throughout Australia for football to increase its imprint through futsal and beach soccer. Queensland and Victoria now have the opportunity to showcase this and bring it to life over the next two years, in a way never seen before.”

By granting the hosting rights to different cities, Football Australia believes the NFC will be a national tournament.

The Gold Coast Sports and Leisure Centre will host the relaunched tournament on the 5th-9th of January 2022.

“The National Futsal Championships are a highlight of the Australian football calendar, and we are excited to stage next year’s event at the state-of-the-art Gold Coast Sports and Leisure Centre,” FQ CEO Robert Cavallucci said.

Anthony Grima, Football Victoria’s Head of Futsal, believes the announcement was a step towards achieving FV’s futsal strategy.

“This is a huge win for Futsal in Victoria and one for me that should be dedicated to the many amazing individuals who are at the heart of the Futsal community here in Victoria,” Grima said.

“Hosting the NFC will leave a lasting legacy for Futsal and football in Victoria and inspire and enable more people to take up this amazing sport.”

The recently announced Home of the Matildas features a international sized futsal pitch, and it could host the championship.

Kimon Taliadoros, CEO of FV, said this news ensures that Victoria remains the home of sport.

“The COVID-19 pandemic has been devastating for the people of Victoria. By hosting the National Futsal Championships, we will further enhance the state’s ability to host events and tournaments and support the Victorian economy by bringing interstate visitors back to Melbourne to experience the wide range of products, services and experiences that this great state has to offer,” Taliadoros said.

“Futsal has been on the national agenda for some time now, with Football Australia recently having released the ‘XI Principles – for the future of Australian football.’”

The return of the NFC will allow a pathway for players to compete against the best talent Australia has to offer.

Ronaldo’s Manchester United return breaks social media records

With the summer transfer window complete for clubs across Europe, Cristiano Ronaldo re-joins Manchester United following 12 years away in a true homecoming moment for the Premier League side.

A household name, Ronaldo’s exceptional career has seen him return to a club that played a major part in his development towards becoming one of the greatest players we’ve seen.

Arriving from Sporting Lisbon in 2003, Ronaldo was a club-record signing for Manchester United at the time for a teenager in English football, and he certainly disappoint, netting 84 goals from 196 appearances.

His time in the game is most famously for La Liga’s Real Madrid, where in the 2009-2018 period he dominated with 311 goals from 292 games, and most recently spent the previous few seasons with Serie A’s Juventus showing no signs of slowing down in his veteran years by scoring 81 times from 98 appearances. Ronaldo’s lengthy international career dates back to his Manchester United debut year of 2003, with 179 caps and 109 goals to his name.

When you add his long list of trophies and accomplishments notably as a five-time Ballon d’Or winner, five-time Champions League winner, four-time FIFA Club World Cup winner, three-time Premier League champion, two-time Best FIFA Men’s Player and 2018 European Championship WInner it’s easy to see why he’s held in such high esteem and widely regarded as one of the greats of the sport.

It should come as no surprise to see the level of engagement on social media when the transfer was confirmed by Manchester United. There was a staggering number of people liking and sharing the huge summer transfer window move, as discovered by Global Head of Social Media at Manchester United, Nick Speakman.

He confirmed that Manchester United’s ‘Welcome home Cristiano Ronaldo’ posts for Facebook, Twitter and Instagram all reached uncharted territory, setting new records across each of the three prominent platforms. The upcoming figures have already grown from when Speakman updated, with Ronaldo having a significant impact even off the pitch.

Instagram’s 12.3m likes & 537k comments makes it the most liked Instagram post from a sports team, Twitter’s 1.9m likes & 850k retweets makes it the most liked Twitter post from a sports team, while Facebook’s 1.3m likes & 161k comments makes it the club’s most liked Facebook post.

“It’s often said that “nothing can surprise you” when working within sports. However, unexpectedly being presented with the opportunity, and arguably privilege, of announcing Cristiano Ronaldo returning to Manchester United after 12 years away from the club is a rare exception to the rule,” Speakman said.

“24 hours later, the announcement post has surpassed even our own predictions for social numbers cross-platform.”

It marked Manchester United’s biggest ever day for social interactions, which can extend further to other Ronaldo-related posts as the hype continues for a potential return in Manchester United colours at Old Trafford against Newcastle United in Round 4 of the Premier League, following the upcoming international break.

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