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Omnigon’s Corebine software brings fan engagement benefits

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Omnigon has used Corebine for content delivery to keep up with the technological advancements we see rapidly. For customers, they are getting increasingly more tech savvy and digital consumption habits are changing with most content available on mobile devices. 

Corebine has been part of Omnigon for a few years now, which as a content management and fan engagement platform, is specifically tailored to meet the demands of sport’s growing mobile-first audience.  

As customer needs lend more to the digital side, Corebine is the direct response to any trends we still see today. 

“The desktop is not being used as much; it’s less than a majority of the time,” vice-president of products at Omnigon, Nick Arcuri said. 

“People are, especially in sport, getting their news, information and following their teams on their mobile devices. 

“We wanted to make sure we were optimising and creating an experience for the way most people are going to engage these days.” 

The development of Corebine centured around addressing the gap that exists in traditional content publishing platforms. They were not originally designed for fan engagement purposes or mobile devices. 

Corebine was built specifically with fan engagement in mind, including several features that help brands and rightholders to engage and reach their fans in a meaningful way. 

Corebine’s three ProSuite products, BracketProPollPro and MVP Vote, looks to deliver unique, compelling and customisable experiences. 

“We try to engage fans and make them interact with the content and make them feel like a part of all the experiences,” Arcuri said. 

Omnigon has worked with the German Football Association on the DFB Pokal app, developing a ‘Man of the Match’ polling product that gave fans the opportunity to vote for their favourite player in real time. 

“We put together the Man of the Match vote for every single match of the DFB Pokal,” Arcuri said. 

“Voting opened in the 60th minute of each of the 63 matches – all sponsored by Volkswagen. 

“As soon as the final whistle went, they had the Man of the Match decided via our engagement platform. The winner was eventually presented with the trophy by Volkswagen on the pitch.” 

It was a highly successful implementation, as 5,000 to 10,000 votes were generated per match in a 30-minute period. It was essential to manage the influx of activity, so Omnigon built a backend voting engine that could withstand the huge voting numbers. 

“We can pull in 100,000 to 500,000 votes in a single 10 second period – Corebine is a 100% scalable solution,” Arcuri said. 

“It doesn’t matter if we’re talking about the final of the World Cup where millions around the world are watching, down to a match in the Championship where far fewer, but no less engaged people are watching. 

“We’ve built this system to scale at a very high level, taking into account activity peaks, whether by call to action in a broadcast or during a marquee event.” 

Organisations can then look to take value from these interactions where data capture allows clubs, brands and sponsors to get a better gauge on who is interacting through the platform. 

Omnigon can then bridge that gap on how brands can gain more by knowing who interacts with their content, while there can also be more to learn about fan engagement activity where editorial decisions can be made about types of marketing. 

“You’re figuring out where your fans’ allegiances lie and you can start personalising the experience so they get value as well as the brand, club and sponsors for providing that information,” Arcuri said. 

Clubs and associations are putting considerable investment to data capture technology and analysis capability. Corebine offers a simple Customer Relationship Management (CRM) system to both store data and integrate with another CRM platform. 

Corebine is also a point of difference with its speed to market. They are able to launch sites in 2-3 months compared to other projects that may take more than six months. Sports clubs can get a major head start with the shorter timeframes. 

“The longer it takes to develop something, the more costly it is and the less time you have to react to changes in the marketplace,” Arcuri said. 

“If you want to launch a site in two months because the new season is right around the corner and you don’t want to launch mid-season, speed to market is important. 

“The quicker you can develop something, the less it costs and saving money is important from any business perspective.” 

You can find out more about Corebine’s products and fan engagement features here. 

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

28 Australian Match Officials recognised by FIFA for 2022

Football Australia has announced that 28 of Australia's Match Officials have been appointed to FIFA's Panel of International Referees.

Football Australia has announced that 28 of Australia’s Match Officials have been appointed to FIFA’s Panel of International Referees for 2022.

The list includes Referees, Assistant referees, Futsal referees, and Video Match Officials – all of whom are enabled to officiate FIFA sanctioned tournaments and fixtures.

The list includes four new Australian match officials, featuring two match referees and two assistant referees. They are Daniel Elder and Adam Kersey from the Isuzu UTE A-League Men’s competition, and assistant referees Lauren Hargrave and Kearney Robinson respectively.

With all officials becoming debutants on FIFA’s esteemed list, it serves as recognition on a worldwide scale.

Football Australian Chairman and Chair of Football Australia Referees Committee, Chris Nikou:

“Australian match officials have always been highly regarded within the global football landscape and it is pleasing to see that FIFA has continued to recognise this through the appointment of 28 Australians to the Panel of International Referees for 2022,” he said.

“Congratulations to the new additions to the panel in Daniel (Elder), Adam (Kersey), Lauren (Hargrave), and Kearney (Robinson).”

Football Australia Chief Executive Officer, James Johnson:

“Refereeing remains a key focus for Football Australia, and it is pleasing to see Australian Match Officials once again recognised by FIFA. We congratulate all the 2022 Panel or their opportunity to represent Australian football on the global stage,” he said.“With the FIFA World Cup Qatar 2022™ now just 11 months away and a home Women’s World Cup™ in 2023, it is an exciting time for Australian refereeing and football more broadly.”

Four other Australian match officials are also being acknowledged for their selection to officiate in the AFC Women’s Asian Cup India 2022. Referees Casey Reibelt, Lara Lee, Kate Jacewicz, and Assistant Referee Joanna Charaktis will represent Australia in India over the coming weeks.

Meanwhile, seasoned Australian referees Matthew Cream and Renae Coghill called time on their international refereeing careers at the end of 2021.

The full list of Australian Match Officials selected for FIFA’s Panel of International Referees for 2022 is below:

Name

Role

FIFA International Since

Kurt AMS

Referee

2019

Jonathan BARREIRO

Referee

2019

Christopher BEATH

Referee

2011

Rebecca DURCAU

Referee

2017

Daniel ELDER

Referee

2022

Shaun EVANS

Referee

2017

Kate JACEWICZ

Referee

2011

Adam KERSEY

Referee

2022

Alexander KING

Referee

2020

Lara LEE

Referee

2019

Casey REIBELT

Referee

2014

Ashley BEECHAM

Assistant Referee

2013

Joanna CHARAKTIS

Assistant Referee

2019

Ryan GALLAGHER

Assistant Referee

2016

Owen GOLDRICK

Assistant Referee

2018

Lance GREENSHIELDS

Assistant Referee

2019

Lauren HARGRAVE

Assistant Referee

2022

Sarah HO

Assistant Referee

2004

George LAKRINDIS

Assistant Referee

2016

Andrew LINDSAY

Assistant Referee

2019

Nathan MACDONALD

Assistant Referee

2012

Laura MOYA

Assistant Referee

2017

Kearney ROBINSON

Assistant Referee

2022

Anton SHCHETININ

Assistant Referee

2016

Andrew BEST

Futsal Referee

2017

Jonathon MOORE

Futsal Referee

2018

Ryan SHEPHEARD

Futsal Referee

2009

Darius TURNER

Futsal Referee

2013

Note: Match Officials listed in bold are recognised as FIFA Video Match Officials (VMOs).

Manchester United gives update on Old Trafford plans

Manchester United has updated fans on modernising Old Trafford, with an assurance that they will be regularly consulted with the progress.

Manchester United has provided an update to fans on plans to modernise Old Trafford, with an assurance that fans will be regularly consulted with the progress.

Old Trafford is the largest club football stadium in the UK, with a capacity of 73,000 and one of the most iconic venues in world football with 111 years of history as United’s home ground.

Initial meetings have been taking place with multiple architectural and engineering companies in order to choose a potential partner that will allow the Red Devils to move forward with the project.

No decision has been made on the scope or budget of the project, and it is still up in the air as to whether or not the stadium will receive a capacity increase. The final plan would be ‘based on analysis and on consultation’.

Stadium redevelopment plans are expected to be a key focus of the Fans’ Advisory Board (FAB), which will hold its first meeting early this year.

Manchester United CEO Collette Roche:

“These meetings have produced exciting potential ideas, although it’s important to note that we’re still at an early stage and it’s premature to talk about timetables,” she said.

“We intend to involve the Fans’ Advisory Board in the process, and we will also keep this Forum briefed. The creation of the FAB was an historic step that will establish a new model for fan engagement in English football and, ultimately, improve the club’s decision-making.”

Roche also noted that the development will be a ‘complex piece of work’, because of the many legal and regulatory factors involved. However, Roche reminded fans that good progress has been made and talks are at an advanced stage currently.

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