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Omnigon’s Corebine software brings fan engagement benefits

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Corebine is a fan engagement platform that focuses on capturing and engaging audiences with mobile technology.

Omnigon has used Corebine for content delivery to keep up with the technological advancements we see rapidly. For customers, they are getting increasingly more tech savvy and digital consumption habits are changing with most content available on mobile devices. 

Corebine has been part of Omnigon for a few years now, which as a content management and fan engagement platform, is specifically tailored to meet the demands of sport’s growing mobile-first audience.  

As customer needs lend more to the digital side, Corebine is the direct response to any trends we still see today. 

“The desktop is not being used as much; it’s less than a majority of the time,” vice-president of products at Omnigon, Nick Arcuri said. 

“People are, especially in sport, getting their news, information and following their teams on their mobile devices. 

“We wanted to make sure we were optimising and creating an experience for the way most people are going to engage these days.” 

The development of Corebine centured around addressing the gap that exists in traditional content publishing platforms. They were not originally designed for fan engagement purposes or mobile devices. 

Corebine was built specifically with fan engagement in mind, including several features that help brands and rightholders to engage and reach their fans in a meaningful way. 

Corebine’s three ProSuite products, BracketProPollPro and MVP Vote, looks to deliver unique, compelling and customisable experiences. 

“We try to engage fans and make them interact with the content and make them feel like a part of all the experiences,” Arcuri said. 

Omnigon has worked with the German Football Association on the DFB Pokal app, developing a ‘Man of the Match’ polling product that gave fans the opportunity to vote for their favourite player in real time. 

“We put together the Man of the Match vote for every single match of the DFB Pokal,” Arcuri said. 

“Voting opened in the 60th minute of each of the 63 matches – all sponsored by Volkswagen. 

“As soon as the final whistle went, they had the Man of the Match decided via our engagement platform. The winner was eventually presented with the trophy by Volkswagen on the pitch.” 

It was a highly successful implementation, as 5,000 to 10,000 votes were generated per match in a 30-minute period. It was essential to manage the influx of activity, so Omnigon built a backend voting engine that could withstand the huge voting numbers. 

“We can pull in 100,000 to 500,000 votes in a single 10 second period – Corebine is a 100% scalable solution,” Arcuri said. 

“It doesn’t matter if we’re talking about the final of the World Cup where millions around the world are watching, down to a match in the Championship where far fewer, but no less engaged people are watching. 

“We’ve built this system to scale at a very high level, taking into account activity peaks, whether by call to action in a broadcast or during a marquee event.” 

Organisations can then look to take value from these interactions where data capture allows clubs, brands and sponsors to get a better gauge on who is interacting through the platform. 

Omnigon can then bridge that gap on how brands can gain more by knowing who interacts with their content, while there can also be more to learn about fan engagement activity where editorial decisions can be made about types of marketing. 

“You’re figuring out where your fans’ allegiances lie and you can start personalising the experience so they get value as well as the brand, club and sponsors for providing that information,” Arcuri said. 

Clubs and associations are putting considerable investment to data capture technology and analysis capability. Corebine offers a simple Customer Relationship Management (CRM) system to both store data and integrate with another CRM platform. 

Corebine is also a point of difference with its speed to market. They are able to launch sites in 2-3 months compared to other projects that may take more than six months. Sports clubs can get a major head start with the shorter timeframes. 

“The longer it takes to develop something, the more costly it is and the less time you have to react to changes in the marketplace,” Arcuri said. 

“If you want to launch a site in two months because the new season is right around the corner and you don’t want to launch mid-season, speed to market is important. 

“The quicker you can develop something, the less it costs and saving money is important from any business perspective.” 

You can find out more about Corebine’s products and fan engagement features here. 

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Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Deploy Football continues allegiance with Football NSW

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Based out of the Sutherland Shire of Sydney, Deploy Football is a proudly Australian owned and leading football developer and manufacturer which services grassroots clubs and schools across the country and internationally.

Deploy’s strong focus on creating high quality products gives players, coaches and organisations the best chance to achieve great results.

A two-year agreement sees Deploy come on board as the official ball for the Waratah Cup, Country Cup, State Cup Finals and Champion of Champion Finals.

“It’s great to be back partnering with Football NSW and helping support grassroots tournaments,” Andrew Head, Founder & Managing Director of Deploy Sports Group Pty Ltd, said.

“We are creating a strong bond with local football clubs & associations and have a clear focus on bringing quality and value to the community – I’m looking forward to a great year of football.”

Football NSW are thrilled that Deploy have recommitted as a reliable locally-based partner.

“It’s fantastic to have Deploy Football on board with Football NSW as our Official Community and Tournament ball for 2021 and 2022,” Football NSW CEO Stuart Hodge said.

“We’ve worked with the brand before, so we know that they will provide a quality product for our competitions, including the Waratah Cup, State Cup, Champion of Champions and our Junior tournaments.”

Football Victoria and Melbourne Chinese Soccer Association begin formal partnership

Football Victoria (FV) has announced a formal partnership with the Melbourne Chinese Soccer Association (MCSA).

Football Victoria (FV) has announced a formal partnership with the Melbourne Chinese Soccer Association (MCSA).

The partnership was created with a mutual alignment of values, including a desire to promote sporting opportunities and social inclusion for men and women from culturally diverse backgrounds.

It builds on the positive relationship between the two organisations, ratified in 2019 with the signing of a Memorandum of Understanding.

MSCA and FV share a common goal for football to be used as a platform to promote multiculturalism, gender diversity, an active lifestyle and social inclusion,” FV CEO Kimon Taliadoros said.

This partnership will make the world game more accessible for more people. This is a great result for football in Victoria.”

MCSA was established in 1995 and aims to provide opportunities for young people, predominately but not exclusively for those of Chinese heritage to play football in a friendly, competitive environment.

The association accommodates approximately 1,800 registered players, consisting of more than 70 cultural backgrounds.

As part of this collaboration, MSCA will continue to be the main organiser of the MSCA Winter League, Melbourne U-Nite Men’s Cup and Melbourne U-Nite Women’s Cup.

FV will provide MSCA with priority pitch access for bookings at Darebin International Sports Centre and Knox Regional Football Centre, as well as match balls, meeting spaces and other amenities.

The partnership will provide increased opportunities for people from diverse backgrounds to stay active and socially included.

“MSCA focuses on providing affordable football for the diverse grassroots community of Melbourne,” MSCA President Ben Lau said.

‘’MCSA is excited with the opportunity to work with Football Victoria to ensure that our diverse grassroots community is the winner.’’

Optus Sport to show UEFA Women’s Euros in 2022

Optus Sport have announced they have obtained the rights to broadcast the UEFA Women’s Euro 2022 tournament to Australian viewers.

The competition will feature five of the six top ranked teams in the world, giving Australian fans the opportunity to see what the Matildas will be up against in the build-up to the 2023 Women’s World Cup.

Optus Sport has now acquired the rights to both the men’s and women’s versions of the upcoming European Championships.

Head of TV and Content at Optus Sport, Corin Dimopoulos, said of the announcement: “No matter what the code, every year we are continuing to observe exponential growth in women’s sport across the globe, and we saw this as a terrific opportunity to continue our investment in this market.”

“We had tremendous success streaming the FIFA Women’s World Cup 2019, have seen great interest in the Barclays Women’s Super League and are continuing to look into acquiring future women’s football leagues and tournaments,” he said.

UEFA Events Marketing Director, Guy-Laurent Epstein, stated: “We are delighted to welcome Optus Sport as our official broadcaster of the UEFA Women’s Euro 2022 in Australia.

“This deal now means they will transit both the UEFA men’s and women’s European Championships in the next two years, providing unprecedented coverage of both tournaments in Australia,” he concluded.

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