One-on-one with John Aloisi: “I want to coach again”

Socceroos legend John Aloisi has declared he wants to coach again “sooner rather than later”, hoping to get that opportunity locally in the A-League or overseas in the future.

Aloisi, who currently works as a pundit for Optus Sport, last coached the Brisbane Roar to two top-four finishes in the A-League, in his first two seasons at the club.

The 45-year-old would eventually leave his post in late 2018, during his fourth season as manager at the club.

In a wide-ranging chat with Soccerscene, the man who scored that famous penalty against Uruguay touches on the current status of youth development in Australian football, the need for a national second division, his future ambitions in coaching, the quality of local coaches, his playing career and the upcoming Women’s World Cup.

First of all John, the current state of affairs due to COVID-19 has seen a lot more youngsters get playing time in the A-League. Which young players have particularly stood out for you and how significant is it for youth development in this country for these players to get valuable minutes? 

John Aloisi: Yeah I think it’s very important for the players to get minutes. If you go around the world, the best leagues do have players at an early age playing a lot of games of football. You can do all the training in the world, but if you don’t play games you’re not going to improve as a footballer.

Pretty much every team in the A-League has had young players that are really standing out. It’s good to see the young Australian strikers at the top of the scoring charts, you’ve got Kuol at Central Coast Mariners, Wenzel-Halls at Brisbane Roar and D’Agostino at Perth all up there.

It’s a great opportunity for all the young players at the moment, because you’ve got the Olympic Games just around the corner. I think it’s exciting for Graham Arnold and for the young boys, if they do well they could be on the plane to Tokyo.

You played senior matches as a 15-16-year-old at Adelaide City at the start of your career. Personally, how vital were those games in your development as a player?

John Aloisi: I only really played one NSL game, but I played a lot of the cup games and whatever else, but at the time it was crucial. But look, you had to be good enough or else you didn’t play. Adelaide City didn’t just throw in young players for the sake of it, they had a very experienced squad. For me to play with the experienced players around me, I remember just in the starting 11, you had Milan Ivanovic, Alex Tobin, there were internationals, Tony Vidmar was there, Joe Mullen, Ernie Tapai and so on. I learnt a lot off them, not only in games but also in training, so I was fortunate in that way.

When I then went to Europe, I started playing at 17 in the first team for Royal Antwerp, so it was really valuable to get those minutes at that age to improve as a footballer.

Another thing that will aid youth development is a national second tier. There’s been a lot of talk recently about the right model for it in Australia; do you support the introduction of a full, home and away, national second division with 12-16 teams?

John Aloisi: Yeah, I do. I think if they can get that formula right in terms of the financials, that would definitely improve the younger players. They will get more opportunities then and there will be a different pathway for a lot of them. At the moment, it’s still quite tough for a lot of these young talented players to come up into an A-League side. If you have more teams, it will definitely help. You will also make it exciting with promotion and relegation battles and I think it will only be beneficial.

So, I do support a national second division and I believe in the future there will be one, it’s just the matter of how they go about getting one and how it works financially.

Moving on a bit from that, Aussie coaches have also been given more of a chance recently in the A-League. How do you see the current quality of Australian coaches and what type of differences have you noticed since you began coaching Melbourne Heart nine years ago?

John Aloisi: The quality of the coaches has been there for a long period. I think what’s changed and helped the quality is the likes of Ange Postecoglou and Graham Arnold, because they set a standard. From there, the standard keeps on going up and coaches keep on improving. A lot of Australian coaches have worked under them or with them, asked them questions and so forth, but also when you coach against them you learn a lot.

It’s a good thing to see more of these Australian coaches coming through.

Aloisi was appointed manager of Melbourne Heart in 2012.

You have obviously had a couple of senior coaching positions in your time, like I said with the then Melbourne Heart and also the Brisbane Roar. Do you have any further ambitions to coach again in the A-League or overseas in the future?

John Aloisi: Yeah I definitely do, I want to coach again. I hope its sooner rather than later, but it has to be the right job and right environment. Hopefully that will happen here in Australia.

In the future I would love to go back overseas and coach, I was there as a player, but who knows what the future holds. But coaching is definitely still on my radar and hopefully I can get that opportunity again soon.

Touching on that playing career overseas, you played in top leagues around the world including La Liga, the Premier League and Serie A. What can you tell me in regards to the difference in football cultures in these three countries based on your experiences there?

John Aloisi: It was very different when I was there. The Serie A was very defence minded, especially the lower teams, but it’s changed quite a bit now in terms of the way they like to play their football. It’s a lot more open and attacking, but back then the only thing that mattered were results. It didn’t matter how you won; the defence was key. It wasn’t always that great to play there as a striker, because we didn’t have many chances in a game.

England was a lot more open. The supporters there, if you tried, ran and fought, they would applaud your efforts. I enjoyed playing in England, it was a great atmosphere at the games and as a striker you got more opportunities to score goals than probably all of the three big leagues I played in.

The one that was a combination of both (Italy and England) cultures was probably the Spanish league. I just really enjoyed the style of football, the culture and the way they thought about football.

The three countries were all different, but football was number one, so it was great to be in countries where football means everything to them.

You obviously had a long successful career as a player, what would you say is the best moment you had in your playing career?

John Aloisi: The highlight for me was playing at the World Cup for the Socceroos. It was a dream as a kid, we hadn’t qualified for so many years. Watching the World Cups when I was growing up, was always without Australia there. It was exciting to play at a World Cup, but it was also just the whole build up…it was amazing when we finally got there. It was definitely a highlight for me and I’m pretty sure for all the players that played in that World Cup in 2006.

I think also playing in the Spanish Cup final for Osasuna, it was my last game for the club. To play in the Copa Del Rey final, the only time in Osasuna’s 100-year history to make a major final, was also a massive highlight.

They are probably two of things that stand out the most.

The Socceroos celebrate a goal at the 2006 World Cup.

Lastly John, looking ahead we have the Women’s World Cup here in 2023 and it could be a real game changer for Australian football. How important is it to capitalise on this event, something the game didn’t really execute with the 2015 Asian Cup?

John Aloisi: It’s massive. First of all, I believe the Matildas can win it. We have a great generation of talented women players, so hopefully we can win the World Cup and that will really boost the game on many levels.

But, it’s also about getting the infrastructure right for the Women’s World Cup, which will end up helping us in the future in terms of football at all levels. I’m talking about training facilities, purpose-built stadiums for football and that’s when it will be a lot easier to have a national second division and those type of things. When you have the infrastructure right, you can produce better players. That’s what we want to do, produce world-class players, both women and men.

It’s important to get the government backing us, because if they do that, we will get the facilities right.

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Chelsea and Tottenham Arrive in Sydney as Premier League Giants Launch Australian Pre-Season Tour

Chelsea and Tottenham Hotspur have touched down in Sydney ahead of their pre-season tour of Australia for the Sydney Super Cup. Both clubs have wasted little time settling into life in Sydney, beginning preparations for a busy week of training sessions, fan events and pre-season fixtures.

The London rivals will each face A-League opposition before meeting meeting in the marquee fixture of the tour at Accor Stadium, bringing two of England’s biggest clubs to Australian shores as they build towards the 2026-27 Premier League season.

For Chelsea, the tour represents the first opportunity for supporters to see new manager Xabi Alonso lead the Blues. Meanwhile, Spurs fans will be eager to see improvements from Roberto De Zerbi’s men following their narrow escape from relegation last season.

Chelsea will open their tour against Western Sydney Wanderers on Tuesday 28 July, while Tottenham will face Sydney FC on Wednesday 29 July, before the clubs meet in the headline fixture of the tour on Saturday 1 August.

The clash will mark the first time the London rivals have faced each other outside the UK. The tour is another sign of Australia’s growing stature as a destination for elite European clubs during the northern hemisphere off-season

With Chelsea and Tottenham among the Premier League’s biggest global brands, the fixtures are expected to attract strong crowds and give Australian football fans a rare opportunity to watch top-flight English footballers in person.

The tour will also feature the Chelsea Women’s team, which will take on the A-League Women’s All Stars in a showcase fixture on Wednesday 12 August.

Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it in their Saturday edition. Mizuno’s brand director called it “mainstream awareness” without paid media.

The mural sat within a broader push by the Osaka-based company to expand in Oceania. For the fiscal year ending March 2026, Mizuno reported sales of ¥259 billion, up 7.8 per cent year-on-year, with net income of ¥18.4 billion representing 20.5 per cent growth . Operating profit rose to ¥22.6 billion. The Asia and Oceania segment is central to the company’s medium-term plan, which targets net sales of ¥290 billion by fiscal 2027.

The growth imperative

Australian football has not historically been kind to specialist boot brands. Nike, Adidas and Puma dominate retail shelves. A-Leagues collective bargaining agreements and club deals have locked in incumbents. For a brand without the marketing budgets of its competitors, the path to relevance runs through the players.

Mizuno has grown its Australian ambassador base from one athlete to around 20 across the A-Leagues in recent seasons. Melbourne City’s Tolgay Arslan, who played in the Bundesliga and Serie A before arriving in Australia, told Front Page Football: “If I discovered these boots ten years ago, I would wear these boots overseas in my career.” Western United midfielder Angus Thurgate called them “the comfiest boots I’ve ever worn”.

The mural moment

Richmond was chosen for the mural because of its location. The suburb sits at the centre of Melbourne’s sporting precinct, five minutes’ walk from the MCG and AAMI Park. It is already home to murals of AFL players. Rowena Corner Store owner Con, who agreed to host the artwork, had previously welcomed murals of Dusty Martin and an AFLW player.

“We didn’t have access to Harry because he was in the US competing,” brand director Rishi said. “We couldn’t do a photoshoot. So we had to be clever. The best ideas come from real time, aligned with what the public discourse looks like. Once we saw his Wikipedia page updated to refer to him as the Minister of Defence, we knew we could play into this.”

Ledge incorporated an existing window into the design to create a net behind Souttar’s figure. The mural appeared the morning of the Paraguay match, when Australia’s clean sheet sent them into the knockout phase.

The World Cup provided a massive backdrop. The Socceroos’ run captivated the nation: 4.84 million Australians tuned in to the Paraguay match, making it the most-watched World Cup match in SBS history at the time, with an average audience of 3.086 million . The final reached 5.26 million viewers, and cumulative tournament reach hit 18.04 million— 64 per cent of Australia’s population. SBS director of sport Ken Shipp said: “We’ve never seen engagement at this level.” Mizuno spent comparatively little and had Channel 7 and Channel 9 on site.

The commercial question

For a brand with limited marketing firepower, organic PR coverage is the prize. The question for the company’s Oceania division, still in growth mode, is whether a mural and a handful of player endorsements can convert into sustained commercial traction. Retail partnerships with Ultra Football, which has created a dedicated Mizuno space at its Melbourne store, suggest the company is thinking beyond campaigns.

Mizuno’s European expansion has taken a different path. The company signed a five-year deal to become AS Monaco’s technical equipment partner from the 2025-26 season, its first entry into Ligue 1. It already has a presence in Germany’s Bundesliga and Italy’s Serie A. In Australia, institutional partnerships are harder to secure. The approach has been slower: build through athletes, then through community, then through culture.

The Queensland government signed a Memorandum of Understanding with Mizuno in March 2026 to explore the Japan-Australia Sports & Health Innovation Exchange (JASHIE), a two-year partnership focused on sport and health innovation . The agreement supports Queensland’s preparations for the 2032 Olympic and Paralympic Games.

The mural campaign reflected a broader trend in sporting brand marketing, where IP restrictions and athlete availability increasingly demand creative solutions. “I love what Levi’s did because they were able to lean into their brand codes and tell what I believe to be the most memorable advertising story from the World Cup,” Rishi said. “This is a different page out of fundamentally the same playbook.”

Mizuno’s boots are not cheap. The Made-in-Japan models retail well above competitors’ offerings. The brand’s pitch rests on quality and heritage, not price or volume. That is a harder sell in a country where discounting dominates and cost-of-living pressures are squeezing households.

The Souttar mural will eventually fade or be painted over. Mizuno is betting that by the time it does, enough Australian football fans will have noticed the three stripes’ quieter rival.

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