OneFootball secures deal with Sportradar

Berlin-based football media company OneFootball will be able to bring live games of South Korea's K League to selected countries.

Berlin-based football media company OneFootball will be able to bring live games of South Korea’s K League to selected countries.

OneFootball will broadcast live coverage of the K League to users in France, Italy, Spain, United Kingdom and Brazil as part of the deal with Sportradar – who were appointed to sell the K League’s international rights from 2020 to 2024.

On OneFootball’s app, there will be two or three K League matches available for the remainder of the 2020 season, which will then continue for the entirety of the 2021 season.

“With more than 44 million active users per season globally, OneFootball is the most popular digital media platform for the new generation of football fans,” OneFootball said in a statement.

“This distribution partnership will allow the K League to tap into a vast userbase of young and highly engaged ‘mobile-first’ football enthusiasts in some of OneFootball’s core markets.

“OneFootball will work closely with the K League and Sportradar in developing a bespoke in-app marketing strategy to enhance visibility of the offer and maximize engagement.”

OneFootball specialises in providing live scores, statistics and news from 200 leagues and covers 12 languages as a leading source of news for football fans.

“Our flexible and convenient approach to in-app live streaming in combination with our very engaged userbase of football fanatics, will benefit the K League’s growth in international markets,” Lucas von Cranach, chief executive and founder of OneFootball, said.

Sportradar has previously arranged broadcast deals in countries such as China, Hong Kong and Croatia. They also partnered up with digital platforms including Dugout (in Singapore), 433 (in the Netherlands) and Copa90 (in the UK).

“Partnering with OneFootball who, like us, are leaders in the digital field, is a tremendous opportunity to expand the audience and brand of the K League beyond its current reach of over forty countries, Lutz Tigges, senior director, media rights at Sportradar, said.

“Be it live coverage, highlights or short form clips, visual moving images still capture the raw emotion which is football and to have one of Asia’s best leagues reach a global audience is nothing but a win-win for all of us.”

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Tottenham Hotspur announce Science in Sport as their performance solutions partner

Tottenham and SiS

Tottenham Hotspur have named nutrition brand Science in Sport (SiS) as their first official performance solutions partner, signing a four-year deal.

The partnership will see SiS provide the Premier League outfit with products and a dedicated performance solutions framework, custom designed by the company to shape the team’s nutrition strategy.

Spurs will employ staff to work alongside SiS to help develop the programme, which will be led by the club’s lead nutritionist, Emma Tester.

“At Tottenham Hotspur we aspire to be the world’s best in performance nutrition. Since the start of pre-season, we have been working closely with James Morton and the team at SiS to get the products implemented across the squad and begin planning our wider nutritional strategy,” Tester said via Tottenham Hotspur.

“Having access and support from industry-leading experts is of huge benefit to us“We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.

In return, SiS will gain brand visibility on coolers and water bottles, as well as branding promotion at the club’s Tottenham Hotspur Stadium home on matchdays and at the club’s training ground.

Spursplay, the club’s recently launched streaming platform, will offer feature SiS-branded content demonstrating how the brand’s products are being used.

Included on the Board is Prof. James Morton, Director of Performance Solutions at SiS, who said via Tottenham Hotspur:

“Science in Sport are committed to fuelling the world’s best athletes and sports teams with world leading science and innovation. With our Performance Solutions programme, we tailor our research, innovation, and world class knowledge to deliver a true competitive advantage. We are delighted to partner with Tottenham Hotspur, a sports team who share the same pioneering values and vision.”

Exclusive content about the partnership will be available on SPURSPLAY, the Club’s new home of live and on-demand video content, including interviews and behind the scenes access to the Performance Framework being implemented. SiS-branded coolers and bottles will also regularly be seen pitchside on matchdays and during training sessions.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

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