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What 5G can offer for stadiums

An initiative by the German Football League (Bundesliga) is an advancement that could make its way down to Australia very soon. Once it’s rolled out, the 5G network will improve the match day experience for games across the country.

It’s already taken effect for the German Football League (Bundesliga), partnering up with telecommunications company Vodafone who will provide 5G coverage for club stadiums across the German top flight.

The two-year deal begins from the start of the 2019/20 season and many features will be rolled out for spectators. An augmented reality (AR) app will be launched which aims to deliver immediate coverage by relaying information without buffering or connectivity issues.

The purpose of AR is to supply detailed information that wasn’t available at games previously, including new performance data such as player sprint speeds.

There has been plenty of pre-planning in order to get this up and running, with information gathered from approximately 1,600 games and 3.6 million position points surveyed by the Bundesliga during matches.

That data is able to be presented in a user-friendly format, capturing live graphics, statistics and analysis.

VfL Wolfsburg’s Volkswagen Arena will be the first Bundesliga stadium equipped with the 5G network technology.

The way the Bundesliga is using 5G to improve match-day coverage is a step in the right direction to boost the overall fan experience.

As technology advancements continue to happen in Australia and around the world, those respective leagues will also be looking at the positive impact that 5G can have with faster connection speeds.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Football NSW’s NPL.TV continues to make its mark

Football NSW has announced that all National Premier Leagues NSW Women’s and National Premier Leagues 2 NSW Men’s matches will be live streamed, exclusively on NPL.TV when matches commence this weekend.

Prior to COVID-19 halting all competitions, NPL.TV was launched as an exciting new destination for fans of NPL NSW to view games. The landmark streaming service is a key partnership between Football NSW and leading sports media and data agency Sportradar.

On NPL.TV, the platform will be fully broadcast including complete commentary for all NPL NSW Women’s and NPL 2 Men’s matches throughout the 2020 season.

NPL.TV will also stream top-tier NPL NSW Men’s and NPL NSW Men’s Under 20’s when they are due to recommence later this month.

The platform is regarded as an OTT service capable of allowing content to be streamed from mobiles to televisions via Chromecast or Airplay.

NPL.TV is free for those in Australia and accessible on all web browsers, with the option to purchase a ‘premium’ Full HD package at a small monthly cost.

Football NSW has confirmed the following opening round matches can be viewed live and exclusive on NPL.TV this weekend:

Round 1 NPL NSW Women’s

Sunday 19 July

3pm – Blacktown Spartans v North West Sydney Koalas – Blacktown Football Park

3pm – Manly United v FNSW Institute – Cromer Park

3pm – Emerging Jets v Sydney Olympic – Lake Macquarie Regional Football Facility

3pm – Sydney University v Macarthur Rams Womens – Sydney University Football Ground

3:30pm – Northern Tigers v Bankstown City – North Turramurra Recreation Area

7:05pm – APIA Leichhardt v Illawarra Stingrays – Lambert Park

Round 1 NPL 2 NSW Men’s

Saturday 18 July

7pm – SD Raiders v Hills United – Ernie Smith Reserve

7pm – NWS Spirit FC v Bonnyrigg White Eagles – Christie Park

7pm – Blacktown Spartans v Central Coast Mariners – Blacktown Football Park

7pm – Northern Tigers v Newcastle Jets – North Turramurra Recreation Area No 1

Sunday 19 July

3pm – Hakoah Sydney City East v St George FC – Hensley Athletic Field

Football NSW’s move from social media streaming to Sportradar’s innovative OTT platform will allow the organisation to control the content, allowing for more in-depth and data-driven insights into the area of viewer behaviour and can outline how this can tell more engaging stories to these fans.

La Liga to release broadcasting innovations documentary

La Liga is set to release a documentary detailing the broadcast innovations it has introduced since the league’s return in June.

The programme is titled ‘BehindTheCameras’ and is a one-off documentary. It will be shown on La Liga’s broadcast partners around the world and focuses on how the Spanish top-flight and the broadcast team were able to create a virtual atmosphere for matches.

A virtual atmosphere became necessary after the league returned without crowds. However, they’ve committed to giving fans the best home experience possible.

The documentary shows how they used virtual stands and crowd audio to improve its television broadcast. The stands displayed to-scale images of fans as well as the home team’s colours and club slogans. The league worked with Norwegian company VIZRT to create this experience.

Crowd audio was also used thanks to EA Sports who had previously recorded audio of fans. New camera angles were also a part of the virtual experience – different cameras and angles were used such as aerial cameras.

“It will focus in particular on how La Liga has offered virtual atmosphere as part of its broadcasts across the last 11 match days. The one-off programme will be aired around the world by La Liga’s international broadcasters,” La Liga said in a statement on Friday.

“Broadcasting a live sporting event with virtual crowd noise has been a veritable challenge for La Liga, a pioneer in this kind of virtualisation, and a step unprecedented among sports leagues around the world.

“With this in mind, La Liga has decided to offer a behind the scenes view of the entire process and show fans the innovation and hard work which underpins the technology.

“The BehindTheCameras documentary will showcase everything that has gone on behind the scenes and feature interviews with those who have played a major role in making it possible, including La Liga’s Audiovisual Director Melcior Soler; Head of TV Production at LaLiga Sergio Sanchez; Match Director at Mediapro Oscar Lago; and wTVision’s Willem van Breukelen.”

This is the second documentary La Liga has produced, following TodayWePlay, which premiered last month. TodayWePlay focused on the creation of the Return to Competition Protocol during the league’s break due to the Coronavirus.

Destination NSW partners with A-League

Football Federation Australia (FFA) have announced Destination NSW will become an official partner for the remainder of the A-League season.

As the state government’s official tourism and events agency, Destination NSW is currently undertaking a marketing campaign titled ‘Love NSW’, encouraging people to spend locally during this time.

The Love NSW campaign will feature in LED and virtual signage across a majority of the remaining A-League games this season.

NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, believes the partnership will be a huge boost, in what has been a tough year.

“In what has been an incredibly challenging year, the NSW Government is proud to support the return of the Hyundai A-League and use this high-impact opportunity to help our state’s tourism industry to recover,” Mr Ayres said.

“This partnership is a fantastic opportunity for us to promote the unique experiences and attractions NSW has to offer local holidaymakers now and in the future through high-reaching broadcast and social media activity.”

“All travellers and businesses must follow the latest health advice to ensure all NSW adventures are COVID-safe.”

FFA CEO James Johnson thanked the minister and Destination NSW for their support.

“Over recent weeks, we have been working with the NSW Government at many levels, through their support and assistance in getting our Hyundai A-League teams to NSW, and on developing this integrated marketing partnership,” Johnson said.

“The fixture to complete the season will see Hyundai A-League matches played across five different NSW venues, in Sydney and in regional areas, and is therefore a great platform to showcase the state of NSW.”

Johnson continued: “COVID-19 has required sports rightsholders and marketers alike to be agile and look for creative partnerships that adapt to the constantly evolving circumstances our community is facing.

“The condensed nature of the restart to the Hyundai A-League season allows brands to capitalise on the unique media opportunity that our Festival of Football provides, especially for those looking to amplify targeted campaigns.

“We greatly appreciate the support of the NSW Government through Destination NSW for the remainder of the Hyundai A-League season and encourage our fans across the country and the world to #LoveNSW,” he concluded.

© 2020 Soccerscene Industry News. All Rights reserved.

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