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Optus secures FIFA Club World Cup rights

Optus Sport

Optus have become the new rights holders of the FIFA Club World Cup, during 2019 and 2020 which are hosted by Qatar in both years.

Optus, who already have major competitions English Premier League and UEFA Champions League exclusively, have added the FIFA Club World Cup to bolster their football coverage for their subscribers.

After claiming live and exclusive rights to the top tier of English women’s football, the Barclays FA Women’s Super League for the next three years in Australia, Optus have pounced on the FIFA Club World Cup as the competition is not far from starting.

Optus’ coverage won’t be the first time a FIFA tournament has been on their network, as they broadcasting the full 11 days pf the FIFA Women’s World Cup earlier this year in France.

Optus’ new venture of the FIFA Club World Cup is an international club football tournament that pits each winners of the six different continental confederations from last season, as well as the host nation’s (Qatar) league champions.

So for example, Liverpool will participate in this year’s tournament for winning the UEFA Champions League.

Ahead of Optus commencing their new area of coverage, Richard Bayliss the director of Optus Sport spoke about their commitment to providing Australian’s with the world’s leading teams in the top competitions on Optus Sport.

“We are extremely pleased to add this tournament to our football schedule and we’re confident our 700,000 plus Optus Sport active subscribers will enjoy the format,” Bayliss said.

“Broadcasting Liverpool’s sixth Champions League triumph was a massive moment for Optus Sport, and it will be a privilege for us to show the Reds’ attempt to overcome the best of South America, Asia, North America and Africa. Brazil’s Flamengo had a stunning Copa Libertadores win in November, so they too will enter the World Cup in ominous form.”

Coming into this year’s tournament, Real Madrid are the reigning FIFA Club World Cup champions and are the most successful club in this tournament’s history with four titles.

In their place are Liverpool this time as the last UEFA Champions League winners in 2019, and will appear in the FIFA Club World Cup for the second time, since losing the final in 2005.

As part of the coverage, Optus Sport will stream every match live and exclusive, as well as offering on-demand and mini-matches combined with various highlights packages throughout the tournament.

They’ll be a new live show called Scores on Sunday hosted by various presentations including Mel McLaughlin, Richard Bayliss and Niav Owens, while they’ll be plenty of analysis and opinion from some of Australia’s leading pundits such as Heather Garriock, Mark Schwarzer, John Aloisi and Alicia Ferguson on all that happens during the tournament.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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