Optus Sport expands with acquisition of German Cups

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DFB-Pokal
Image provided by Optus Sport

Optus Sport has continued the expansion of its football coverage after securing the exclusive Australian rights to the DFB-Pokal and DFB-Pokal Frauen for the next three seasons.

The DFB-Pokal is Germany’s biggest and most prestigious cup competition, held annually by the German Football Association (DFB) and running from August through to June. 64 teams participate in the German Cup, including all clubs from the Bundesliga.

The likes of Bayern Munich, Borussia Dortmund and RB Leipzig will be available for football fans to watch, bringing with them superstars like Sadio Mane, Thomas Muller, Manuel Neuer, Matthijs de Ligt, Joshua Kimmich, Marco Reus, Jude Bellingham, Christopher Nkunku and Dani Olmo.

Optus Sport has also secured the rights for the Women’s German Cup, DFB-Pokal Frauen, which is the main national women’s football cup competition and includes some of the women’s game’s top sides, led by eight-time defending champs VfL Wolfsburg and nine-time winners Eintracht Frankfurt. The competition was established in its current format in 1991, has 49 teams and runs alongside the men’s competition through to May.

“We know our football fans will be happy with the addition of the DFB-Pokal and DFB-Pokal Frauen, as Optus Sport continues to deliver the world’s best football to our customers,” Optus VP TV, Content and Product Development, Clive Dickens, said in a statement.

Dr. Holger Blask, Managing Director of the DFB GmbH & Co. KG, said via press release:

“We have seen the continued growth of Optus Sport and its world-class approach to streaming top-class football. Germany’s premium Club Cup competitions will definitely be in good hands and Optus Sport will reliably provide Australia’s fans of German football with the best live matches, in-depth analysis and insightful support programs around the DFB Cup.

“We are very excited about this multi-year agreement covering both the men’s and women’s competitions, a fact we are particularly proud of and one that will take the DFB Cup to a new level in Australia.”

Optus Sport has recently added LaLiga from this season and holds the Australian rights to the FIFA Women’s World Cup 2023, the J.League and UEFA National football including the UEFA Nations League, all UEFA EURO 2024 qualifiers, all UEFA European qualifiers for the 2026 FIFA World Cup, plus a range of international friendlies, all available to Optus Sport subscribers.

The DFB-Pokal Frauen gets underway first on Optus Sport, with Ingolstadt taking on Bayern Munich on Wednesday (September 13 AEST) morning. This will come off the back of a massive weekend of women’s football as the FA Women’s Super League 2022/23 season commences on Saturday September 10.

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Football Queensland and SW Brokerage begin new partnership

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Image credit: Wirestock Creators / Shutterstock.com

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Image Credit: Football Geelong

Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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