Oracle set to transform Premier League analytics

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts.

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning from the 2021/22 season.

The collaboration will create greater excitement for every game of the world’s most watched league. With brand new in-match statistics shown during all Premier League matches, this will unlock a greater understanding about what is happening on the pitch.

Oracle’s data and analytics, combined with their machine learning technologies will deliver powerful statistics in real-time to billions of viewers around the world each season. “Match Insights – Powered by Oracle Cloud” will display advanced player performance data for a global broadcast coverage, as well as the Premier League’s social media channels, which will be introduced from the 2021/22 season.

Machine learning models will be designed to generate immediate results related to data streams and real-time tracking data. The scope of this technology allows the collection of facts on each player in the Premier League, coupled with information from thousands of matches in the past.

Research has found how fans are interested in the integration of match data and analysis, with Oracle’s insights able to help tell more stories about Premier League matches, giving fans a data-rich experience. Match information will be available instantly as they need it, whether they are watching from home or at the ground on their mobile phones.

“We are always looking at new ways to bring the Premier League to life and enhance the analysis of the competition. Oracle is a global brand with a great track record of driving innovation, and we look forward to working together to bring new levels of engagement to fans around the world,” Premier League Chief Executive Richard Masters said.

“Match Insights – Powered by Oracle Cloud” are set to roll out with three different categories that all have their unique values in finding out more about what goes on during a game.

Average Formation – The positions of all players are tracked for when their team is with or without possession. The model can identify differences in how teams organise themselves and ways they structure their line up during attacking and defending phases. Throughout a match, fans will see how teams respond to an opposition’s tactics, giving a glimpse about the strategies utilised in different styles of play by leading coaches.

Live Win Probability – Presents as a statistic that delves deeper into a team’s performance by calculating the chance of a team going on to secure a win or draw – this is done by simulating the remainder of the match 100,000 times to achieve the best possible accuracy in predictions. The model has been built around four years of match data and assesses a range of factors such as if a team is home or away, the current score, penalties awarded, players on the pitch, red cards and time left in the match.

Momentum Tracker – This measures the likelihood of a team that is in possession to score a goal within the next 10 seconds. The results that are uncovered are based on data from thousands of historical games, as well as the last five events in the current possession (how a team is building up play). The model summarises the outcomes of passes, dribbles in possession, tackles and locations on the pitch where those instances take place.

“Combining Oracle’s machine learning expertise with the Premier League’s wealth of football data is a significant merger of technology and sport,” Ariel Kelman said, Oracle executive vice president and chief marketing officer.

“The margins for error in the Premier League are very small, so the data is crucial to discovering the meaningful moments and stories of each match. It’s those stories that unite fans and ignite their passions for the game.”

More Match Insights are expected to be added throughout the 2021/22 Premier League season and beyond, as the upcoming campaign is scheduled to start on August 14, 2021.

You can find out more about Oracle’s Cloud Infrastructure and Applications here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Chelsea FC appoint new President of Business

Tom Glick

Chelsea Football Club has appointed Tom Glick as the Club’s new President of Business.

Glick, a 30-year sports marketing and operations executive, will assume responsibility for day-to-day operations at Chelsea FC – including managing its global commercial strategy, driving revenue growth, enhancing fan engagement, and creating exceptional experiences for the Club’s fans.

Most recently, Glick was President of the NFL’s Carolina Panthers franchise, where he managed extensive improvements to Bank of America Stadium. He also oversaw the creation of Major League Soccer’s Charlotte Football Club, which Chelsea FC will face on 21 July as part of the Club’s US tour of friendly fixtures.

Glick commented the following in a statement released by the club:

“Chelsea FC is an iconic sports institution, known and admired all over the world. I have been very impressed with the vision and mission of Todd Boehly and Clearlake. They have the Chelsea community at the heart of everything they do. We have a huge opportunity here to enhance performance across the board, on behalf of everyone we serve.”

Todd Boehly, chairman and co-controlling owner, via Chelsea FC:

“Tom’s successful track record as a leader and innovator at several respected and winning sport organisations made him the obvious choice for this position. His skills and experience will be vital as we improve Chelsea FC’s key infrastructure, expand the Club’s products and reputation, and find exciting new ways for our loyal supporters to engage with their favourite players.”

Behdad Eghbali and José E. Feliciano, co-controlling owners, via Chelsea FC:

“Tom is a terrific addition to Chelsea FC and will advance our long-term plans for the Club. He has the experience and credentials to elevate our significant global standing and help lead our commitment to strengthen the Club through investments in squad additions, infrastructure, technology, the youth academy, and the Women’s Team.”

Glick has also held positions as Chief Commercial Officer of City Football Group, where he was responsible for global business operations across the world, CEO of Derby County, and senior marketing positions with the New Jersey Nets and the NBA. In English football, he served on the Football League Board, the FA Council, and the Professional Game Board.

How Raven Controls are evolving event safety management standards

Raven Controls

Developed by resilience experts, Raven Controls is a digital management system which provides powerful real-time situational awareness that aims to ensure reassurance for all stakeholders and venue management involved in an event.

Event safety management standards have undoubtedly shifted overtime due in no small part to the changing nature of how live events are attended and consumed. Football has no doubt seen a major change in the behaviour of fans over the past few decades with specific standards of compliance needing to be adhered to, especially at multinational tournaments such as the World Cup and EUROS.

The reality of event safety management standards is that often improvements are driven in response to major disasters such as the Heysel Stadium disaster in 1985 and the Hillsborough disaster in 1989. Both of these were massive catalysts for changing safety management standards and influenced global recognition of the need to make improvements.

The approach from then on was dominated by a European approach which aimed at preventing and managing violence – as was dictated by the European Convention on Spectator Violence and Misbehaviour at Sports Events. 2016 saw The Council of Europe Convention on Integral Safety, Security and Service Approach at Football introduced to add to the work that has been done since the adoption of the European Convention on Spectator Violence in 1985. The new convention advocated for cooperation between all public and private stakeholders involved in making events welcoming, safe and secure.

In a contemporary sporting landscape, Raven Controls is well positioned to suit the modern demands of event safety and security management and also meet the challenges created by the integrated approach being demanded by the new European Convention.

Raven Controls’ method of digital information logging (which is based on integrated emergency management principles) precisely highlights information flow and supports real-time notification alerts and subsequent escalation processes. Moreover, in terms of accountable decision-making, Raven Controls assures that policy decisions are recorded in real-time highlighting the justification and rationale for critical decisions.

Customers who utilise Raven Controls are assured not just a safe and successful event, but a comprehensive variety of accessible tools designed to assist in the smooth running of live events. It includes features such as the in-control dashboard which provides real-time critical information that is readily usable and can identify what is happening in an instant; Digital Logging to intuitively capture essential information; Checklists to provide staff with clarity; and instant notification alerts.

In addition, the Inter-Account Working component allows agencies and event stakeholders to maximise interoperability through Raven’s multi-agency situational awareness, whilst Raven Eye allows fans seeking to report issues happening during the event to get into contact with Raven through instant SMS messaging. Finally, Raven Mobile provides a guide to an event’s operations team through a remote setup aimed to provide consistency and staff reassurance.

The UEFA EURO 2020 tournament saw Raven Controls playing a central part in the coordination and communication aspects of the month-long event. Raven successfully coordinated real-time shared situational awareness across the 51 matches and 11 host cities and stadiums at EURO 2020, all the while streaming directly to the UEFA command centre in Switzerland.

Raven Controls consistently displayed a capability for capturing integral information and providing a direct link from the stadium and host city to UEFA HQ. The software available to Raven Controls at the time ensured that many policies, protocols and procedures in place were able to be effectively met and complied with.

Major tournaments such as EURO 2020 often offer a challenging adjustment period for newly-implemented technologies, however Raven’s intuitive and user-friendly system benefitted the intricacies and complexities of the tournament. Considering the tournament unfolded over 11 different countries – which subsequently included a variety of cultures, languages and customs – Raven Controls were able to consistently ensure that UEFA’s digitally embedded checklists were adhered to and that information was accurately reported and communicated.

In a live footballing event setting, Raven Controls no doubt provides a guarantee of maintaining consistent safety standards and assurance for venue management and workers. It will be fascinating to see if the technology is included as part of the organisation of the 2022 FIFA World Cup in Qatar later this year.

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