Oracle set to transform Premier League analytics

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts.

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning from the 2021/22 season.

The collaboration will create greater excitement for every game of the world’s most watched league. With brand new in-match statistics shown during all Premier League matches, this will unlock a greater understanding about what is happening on the pitch.

Oracle’s data and analytics, combined with their machine learning technologies will deliver powerful statistics in real-time to billions of viewers around the world each season. “Match Insights – Powered by Oracle Cloud” will display advanced player performance data for a global broadcast coverage, as well as the Premier League’s social media channels, which will be introduced from the 2021/22 season.

Machine learning models will be designed to generate immediate results related to data streams and real-time tracking data. The scope of this technology allows the collection of facts on each player in the Premier League, coupled with information from thousands of matches in the past.

Research has found how fans are interested in the integration of match data and analysis, with Oracle’s insights able to help tell more stories about Premier League matches, giving fans a data-rich experience. Match information will be available instantly as they need it, whether they are watching from home or at the ground on their mobile phones.

“We are always looking at new ways to bring the Premier League to life and enhance the analysis of the competition. Oracle is a global brand with a great track record of driving innovation, and we look forward to working together to bring new levels of engagement to fans around the world,” Premier League Chief Executive Richard Masters said.

“Match Insights – Powered by Oracle Cloud” are set to roll out with three different categories that all have their unique values in finding out more about what goes on during a game.

Average Formation – The positions of all players are tracked for when their team is with or without possession. The model can identify differences in how teams organise themselves and ways they structure their line up during attacking and defending phases. Throughout a match, fans will see how teams respond to an opposition’s tactics, giving a glimpse about the strategies utilised in different styles of play by leading coaches.

Live Win Probability – Presents as a statistic that delves deeper into a team’s performance by calculating the chance of a team going on to secure a win or draw – this is done by simulating the remainder of the match 100,000 times to achieve the best possible accuracy in predictions. The model has been built around four years of match data and assesses a range of factors such as if a team is home or away, the current score, penalties awarded, players on the pitch, red cards and time left in the match.

Momentum Tracker – This measures the likelihood of a team that is in possession to score a goal within the next 10 seconds. The results that are uncovered are based on data from thousands of historical games, as well as the last five events in the current possession (how a team is building up play). The model summarises the outcomes of passes, dribbles in possession, tackles and locations on the pitch where those instances take place.

“Combining Oracle’s machine learning expertise with the Premier League’s wealth of football data is a significant merger of technology and sport,” Ariel Kelman said, Oracle executive vice president and chief marketing officer.

“The margins for error in the Premier League are very small, so the data is crucial to discovering the meaningful moments and stories of each match. It’s those stories that unite fans and ignite their passions for the game.”

More Match Insights are expected to be added throughout the 2021/22 Premier League season and beyond, as the upcoming campaign is scheduled to start on August 14, 2021.

You can find out more about Oracle’s Cloud Infrastructure and Applications here.

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Borussia Dortmund & Vodafone launch ‘Fan Mode’ to keep supporter attention on the pitch

Borussia Dortmund have launched ‘Fan Mode’, a new initiative aimed to incentivise supporters to put their phones away and live in the moment while supporting their side at home matches.

Dortmund have paired with club sponsor Vodafone, with the program in use from Saturday’s 1-0 win over Eintracht Frankfurt.

Under the initiative, fans can activate ‘Fan Mode’ within the Borussia Dortmund app – in a manner similar to flight mode – before locking their phone as the action kicks off. From there, time spent inactive on their phone during play equates to points, which in turn sees fans in the running for prizes – including autographed jerseys and fan shop gift cards.

‘With Vodaphone, we have a partner who not only understands what technology is capable of, but also when it should take a back seat,’ said Dortmund CEO Carsten Cramer.

‘Here, a global technology company is specifically using its innovative strength to protect the experience that no technology can replace.

‘Fan Mode sends a powerful message. Over 81,000 people in the stadium, singing, cheering, and holding their breath together: this here and now is irreplaceable.’

The move comes following a 2023 survey conducted by Vodafone themselves, which showed 63 percent of general football fans regularly use their smartphones during matches but simultaneously, listed an increase in social media, selfies and streaming at the football as an annoyance.

‘Anyone at a soccer game should experience the moment and the emotions – not just a cell phone screen,’ said Marcel de Groot, CEO of Vodafone Germany.

‘Let’s leave our smartphones in our pockets more often at the stadium and instead focus on what’s happening on the field and in the stands.’

Partaking in the initiative is completely voluntary, as is the claiming of any points or prizes.

Dortmund, managed by Niko Kovac and currently second on the Bundesliga table, led the Bundesliga’s average attendance for season 2025/26 with just under 80,000.

Their ‘Yellow Wall’ – the supporters in the Südtribüne, or South End of Westfalenstadion (known commercially as Signal Iduna Park) – are widely considered among one of the iconic sights of global football fandom.

A-Leagues partners with Champion Data to enhance broadcast experience

The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology across broadcasts on Network 10 and Paramount+, delivering real-time statistics, scores and visual insights to help fans follow the action.

Champion Data will use its proprietary GGi platform to connect match data with broadcast graphics and production workflows. The system will support the delivery of clear, engaging information throughout matches, giving viewers greater insight into key moments and performances. The agreement also strengthens the APL’s commitment to improving the broadcast presentation of women’s football. Champion Data will bring the Ninja A-League Women’s production standards into alignment with the men’s competition, supporting a more consistent viewing experience across both leagues.

The APL expects the partnership to enrich its broadcast offering as audiences seek deeper insights and more engaging ways to follow Australian football. The new graphics package will help viewers understand match developments, track statistics and connect with the stories unfolding on the pitch. Champion Data will manage technical delivery, train broadcast operators and provide live matchday support throughout the agreement. This end-to-end approach will help production teams deliver accurate information and consistent graphics across both competitions.

The partnership builds on Champion Data’s experience in sports data collection, analytics and broadcast technology. They currently provide statistics for the AFL, V8 Supercars and Tennis Australia alongside many others. By integrating live match information with on-screen graphics, the company will help bring the tactical detail and drama of A-Leagues football to television and streaming audiences.

As the APL continues to develop its broadcast product across television and digital platforms. The partnership positions Champion Data as a key technology provider for the next three seasons. The collaboration will combine data expertise and broadcast innovation to improve how fans experience Australian football, bringing greater clarity, context and insight to every match.

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