Orreco.AI: Transforming the way athletes recover and perform

Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries in sport.

This innovation in data collecting technology has one goal – to give athletes the power to control and better their performance using a range of data points never seen before in the industry.

Led by CEO and Sports Scientist Dr Brian Moore, Orreco has had a plan since 2010 to innovate sport by leveraging technology to better athletes’ performance and management.

Since its inception, Orreco has lead research findings and released new, updated technologies to fine tune the accuracy of the data they show to athletes.

They released the app ‘@thlete’, which is a data and content platform for athletes that synthesises a range of data to help athletes better their sleep, wellness, preparation and recovery.

Orreco’s Recovery Lab is the precursor to Orreco.AI, with it being a similar concept that integrates data and metrics to improve wellbeing.

Orreco also released a pioneering free app called FitrWoman which is a leader in supporting women athletes during their menstrual cycle by providing education, training and nutritional support.

Orreco is fast tracking the Orreco.AI technology that is the first of its kind. The technology gives teams player pages with basic statistics such as distance covered, top speed and performance stats but also is providing coaches with an in-depth analysis on their fitness by using blood biomarkers to accurately pick up the data.

Minute-by-minute post-game injury scores and injury signals that give coaches a head start on protecting and managing their players.

Orreco.AI aims to also improve efficiency for athlete performance coaches through voice and text prompt interactions.

Orreco have harnessed three pivotal waves of AI – advancements in computing, cloud storage, and generative AI.

Their objective is to provide differentiated, actionable data that can help athletes transform their game.

Orreco’s AI suite is at the forefront, complete high performance platform converting vast amounts of data into actionable insights. Here’s how:

AI Charting:

AI charting allows direct interaction with your data through intuitive voice commands. For example, you might ask, “Please show me Peter Brand’s inflammation levels as a line graph.” Instantly, crucial insights are displayed, enabling faster, more informed decisions to optimise athlete performance.

AI Action Models:

Our AI Action Models can provide comprehensive overviews of any dataset with simple voice commands. For instance, “Show me athletes of concern and why,”  immediate evidence based answers, securely delivered as your data never leaves the platform. This functionality ensures proactive management of player health and performance.

TRAIN:

The TRAIN module predicts training loads based on historical GPS data, creating sessions tailored to specific criteria — sets, reps, pitch size, and duration. Adjustments can be made in real-time, offering dynamic feedback. This efficiency not only saves time but also enhances training strategies.

AI Injury Risk Modelling:

Motion Signal delivers post-game injury risk scores by identifying deviations from normal movement patterns. This advanced warning system helps prevent injuries such as hamstring strains. As in-game data becomes available, real-time injury risk scoring will further enhance preventive measures.

Orreco’s mission with this particular technology is to empower teams and players to reach its peak performance, maintain health and extend careers.

There has never been a higher demand for athletes than in the current sports landscape. More games being played, more minutes on the pitch, more travel, and an increase in high intensity training has led to the increase of a risk of injury, shortened careers and poorer performances on gameday.

This AI technology innovation highlights a shift in how professional sporting clubs and athletes are viewing the current situation and willing to do what they can to mitigate the potential soft-tissue injuries that arise.

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Referees to improve consistency with new UEFA guidelines

In a meeting between Chief Refereeing Officers within UEFA and its 55 national associations, enhancing consistency and clarity underpinned the principle goals for the upcoming season.

Improving officiating

Referees – and particularly the usage of VAR – are often at the centre of post-match debates.

As the introduction of new technology into match officiating increases year-on-year, referees are in the spotlight more than ever before. The expectation was that more technology would decrease errors and controversy, but the opposite has proven to be the case.

Which is why the agreement and alignment between European nations marks a key step in the future of match officiating; the meeting between UEFA, its national associations and a representative of the International Football Association Board (IFAB) displays intention and commitment to ensuring future in-game decisions are clear, not controversial.

Meeting chair and UEFA Director for Refereeing, Roberto Rosetti, outlined why the agreement will have a vital impact on the future of European football, both domestically and internationally.

“The fact that all 55 national associations and UEFA have agreed on guidelines towards a more consistent approach to the application of the Laws of the Game marks a significant milestone,” Rosetti said.

“It will help improve the understanding of refereeing decisions among players, clubs and supporters and all stakeholders in the game.”

“For the popularity of football it is essential to remove all doubt from the game and ensure that the laws are applied with clarity.”

 

Limiting technology use

A widespread criticism of match officiating in recent years is the regularity with which VAR intervenes and interrupts match tempo.

The issue, however, is not that VAR can review decisions – in fact, this summer’s FIFA World Cup displayed an effective use of VAR during a case of mistaken identity, in which a player received a yellow card offence for a foul committed by an opposition player. In this regard, VAR was a vital part of ensuring a simulation offence did not go unpunished.

Frustration, however, grows when the use of VAR goes beyond checking “clear and obvious” errors. Lengthy replays, a multitude of angle-checking clips and the disruption of game flow all contribute to feelings of frustration among fans.

But recent amdendments aim to limit this in the upcoming season. VAR is an essential part of fair officiating, but responsibility must lie with the referee.

The new rules introduced by the IFAB are available here, with further initiatives to follow from UEFA in the coming weeks.

Barcelona and Nike honour Kobe Bryant with bold new 2026/27 away

FC Barcelona and Nike have officially unveiled the club’s 2026/27 away kit, continuing their collaboration with the Kobe Bryant brand in a design that pays tribute to one of basketball’s greatest icons while embracing Barça’s pursuit of excellence.

Following the success of last season’s inaugural partnership, the latest release further strengthens the connection between the Catalan giants and Bryant’s enduring “Mamba Mentality” – a philosophy centred on relentless ambition, resilience and constant self-improvement.

The jersey features a black base that the club says symbolises determination and focus, complemented by a subtle snakeskin-inspired texture across the fabric as a nod to Bryant’s legendary “Black Mamba” nickname. A Purple gradient fades up from the lower half of the shirt, referencing the colours most closely associated with Bryant’s NBA career.

Replacing the traditional Nike Swoosh is Bryant’s iconic Sheath logo, positioned opposite the Barcelona crest to signify the continued partnership between the two sporting brands. Hidden within the shirt is the inspirational message, “Leave the game better than you found it,” reinforcing Bryant’s legacy both on and off the court.

Nike has also released a wider lifestyle collection alongside the away kit, including training apparel, jackets, footwear and accessories that blend football culture with basketball and Bryant’s identity.

The 2026/27 away kit represents more than just a fresh look for Barcelona. It continues a unique crossover between football and basketball, celebrating a mindset that transcends sport.

The new Barcelona 2026/27 Away Kit is available now through the Official Barcelona Store, Nike and selected retailers worldwide.

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