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Over Before it Began: Pemsel Outed as Premier League CEO Prior to Commencing Role

Premier League CEO David Pemsel

Following reports from various UK outlets such as the Guardian and the Daily Mail, incoming Premier League CEO David Pemsel has resigned.

The 51-year-old, who has previously worked at ITV and Shine TV, was set to begin his new role in early 2020.

But recent allegations claim that Pemsel had been in contact with a woman in her 20’s, with the conversations supposedly anything but business related.

The League went through a tumultuous time in their bid to find a successor to Richard Scudamore, who had been CEO prior to the turn of the new millennium.

Scudamore had been the backbone of the League for nearly 20 years, doing a fantastic job to keep everything in order.

He is a founding member of the Football Foundation, the UK’s largest sport charity which uses funds from the League and the FA to help the less fortunate realise their dreams (developing football pitches, funding community clubs etc).

When he retired, the League had the tough and almost unenviable task of replacing him. It’s comparable to Manchester United and Arsenal’s attempts to replace Sir Alex Ferguson and Arsene Wenger, respectively.

It’s no mean feat and unfortunately for those in power, they chose the wrong man for the job.

However, with Pemsel out of the picture, now is an opportune time to rewrite those wrongs and hire someone who they can bank on.

They not only need to hire someone they can trust, they need to hire someone and make a statement that they will no longer tolerate the mistreatment of women in the media.

Pemsel is not an outlier when it comes to this and the League need to buck the trend.

Hiring a woman for the job is the immediate thought that springs to mind, but they shouldn’t limit themselves to that.

If they can find someone who has a firm grasp of what can and can’t be said or done to women in the media, then they are on the right track to regaining some faith from the public.

The League has come under fire for this debacle and it’s not hard to see why. But while people won’t forget Pemsel and his legacy as CEO, if they can take a stand and get back on the right path, then this is definitely repairable damage.

The League should also look to Scudamore and his legacy as CEO. He never took a backwards step and helped build the Premier League into the most respected top flight in European football.

He was responsible for the punishments handed down to Ashley Cole, Jose Mourinho and the Chelsea Football Club following Cole’s controversial transfer from fierce London rivals Arsenal.

He was also a part of the ‘Game 39’ proposal that immediately turned away fans. But he noticed this and quickly shut it down, knowing just how little the fans were on board with the idea.

They need to reflect on the lasting impact Scudamore left and realise the duty they have to not do him a disservice again.

Interim CEO Richard Masters is set to continue in the role until the screening process is concluded.

 

Caelum Ferrarese is a Senior journalist with Soccerscene. He reports widely on micro policy within Australasia and industry disruptions at grassroots level.

FIFA and Mexican Football Federation’s Supercopa Femenil to encourage growth in women’s football

FIFA

With the financial support of FIFA, the Mexican Football Federation has launched the FIFA | FMF Supercopa Femenil (Women’s Super Cup) as part of its women’s football development programme.

The five-day U-15 tournament (between 3-7 August) organised in Toluca, provided 206 players across 12 teams from Nuevo León, Tlaxcala, Chiapas, Mexico City, Sinaloa, Jalisco, Veracruz, Guanajuato, Estado de México, Baja California, Chihuahua, as well as a representative team from the United States, with an opportunity to have their talents detected by scouts from both Liga MX, and the Mexican national teams.

FIFA will provide technical support, equipment and funding for two years, as well as education and empowerment through seminars for coaches.

The FIFA’s Women’s Development Programme aims to provide all 211 member associations with the opportunity to apply for, and access additional resources and specialist expertise to develop women’s football at a national level.

Member associations can apply for support across eight key areas of women’s football development during the 2020-2023 period. In addition to financial assistance to cover the costs in selected programmes, the FIFA Women’s Development Programme will also provide access to women’s football experts, additional equipment and technical support within FIFA.

“The Supercopa Femenil was born from the dream of bringing Mexican youth players to a competitive showcase for women’s football in our country, attracting the best academies that are supporting the development of players in this category. This has resulted in a life-changing experience to be scouted by national team staff, and those of Liga MX Femenil teams,” Lucia Mijares, FMF Technical Sports Development Director, said in a statement.

Andrea Rodebaugh, FIFA Women’s Football Consultant, added via FIFA:

“Observing the Supercopa Femenil in Mexico has been inspirational. Its implementation is helping strengthen pathways by showcasing talent, motivating players and coaches as well as sharing knowledge and unique experiences so that growth continues where needed. There is so much talent, potential and support from everyone in the FMF. I am very optimistic for the future.”

Karl Dodd, FIFA Women’s Football Expert, stated via FIFA:

“The Supercopa has been well organised and provides a great opportunity for players to gain experience playing against top teams in their age group. It also enables scouts to watch these players, and for coaches to undertake development workshops to further improve the positive impact they have on players, supporting their personal and professional development.”

EA Sports to be the title sponsor for all LaLiga competitions

EA Sports & LaLiga

Beginning from the 2023-24 season onwards, a new multi-year agreement between EA Sports and LaLiga will pave the way for new experiences, deeper in-game integrations, enhanced broadcast communications, and commitment to grassroots initiatives.

The one-of-a-kind, multi-year partnership will allow both parties to deliver groundbreaking experiences for global football fans, with EA SPORTS FC securing title naming rights for all LaLiga competitions.

In addition, the deal will see a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.

“EA Sports FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations’ position at the centre of football culture,” David Jackson, VP Brand, EA Sports FC, said in a statement.

“The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.

“EA Sports represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga. “We have been strategic partners with EA Sports for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”

With this partnership, EA Sports and LaLiga will deepen their collaboration. Both LaLiga and EA Sports are committed to grassroots initiatives to grow the game which will include increasing accessibility, upgrading facilities, and many more initiatives to truly immerse fans into the world of football.

“This partnership with EA Sports is set to truly transform the way football is enjoyed around the world,” LaLiga Executive Director Óscar Mayo said via EA Sports.

“Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.

“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions,” said Nick Wlodyka, SVP & GM, EA Sports FC. “The contributions from LaLiga to our EA Sports FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.”

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