Overview of Football Queensland’s 2020-2022 Strategic Plan

Last Friday, Football Queensland (FQ) released their 2020-2022 Strategic Plan for football in Queensland.

FQ claims their vision is to unite football in Queensland, focusing on an improved pathway structure for the game in the state.

The governing body have identified four key strategic pillars for the next three years.

They are participation, infrastructure, clubs and community, and leadership and people.

Participation: The main targets in this pillar are to improve participation numbers across the board. By 2022, FQ hope to have 90,000 registered players. This would be an increase of 20,000 players on current numbers.

The governing body hopes to have 3,000 more coaches registered by 2022, lifting the number of coaches in the state to 8,820.

With the continued rise of women’s football in Australia, FQ wants to capitalise on this by trying to attract 7,500 more women and girls to play football by 2022.

Finally, referees are also targeted in the plan, as FQ hopes to double the number of registered referees by 2022. This would result in 2,200 referees registered in the next three years.

Infrastructure: FQ want to clearly identify the required amount of state-wide facilities necessary to keep up with the increased demand (especially because of rapid growth in the women and girls’ sector). While quantity is important, that should not compromise the quality of the facilities.

FQ hope to have productive interactions with the State Government, to secure appropriate funding to improve the health of the game in Queensland.

Other plans include creating a home for football in Queensland, as well as researching the feasibility of a 20,000-seat football stadium to improve the professional side of the game.

Establishing centres of excellence around the state will be considered, with a large focus also on all football facilities being female friendly.

Clubs and Community: FQ will introduce a new shared services model for clubs across the state. This will help with the administration side of football, giving the clubs and community support in the areas of finance, marketing, referees and competitions.

The implementation of the National Club Development program and Academy Star Ratings, will further improve clubs as they strive to reach higher standards. Minimum standards will also be in place across the various levels of football in Queensland.

Coaches, referees and administrators will be not be left behind, as they will be provided with substantial education and development opportunities.

Talent pathways which are accessible for all are promised in the devised plan, including the implementation of Indigenous, culturally diverse and all abilities programs.

Leadership and People: FQ will conduct a review into the governance of football in Queensland. They will look to improve and tweak the administration model in the best interests of the game.

Strategies will be introduced to focus on improving the recruitment of volunteers, as well as retaining them and rewarding them adequately. These volunteers will be led and supported at all levels, on the back of improved governance practices and policies.

The governing body wants to enhance Football Queensland’s brand presence, whilst also investigating options and support for additional A-League/W-League teams.

FQ will assess their success in this category, in a variety of ways. This includes a hopeful increase in diversity among leadership positions within Football Queensland. Other factors measured include a Net Promoter Index Score, which will be decided by a survey completed by all participants and stakeholders.

FQ’s strategic pillars are followed by five areas of focus that are followed in everything they set out to do.

These five areas are:

Connected competitions – Creating pathways for players and clubs

Women and girls are the future – Making the most out of the potential of women in football

Transparency and accountability – Open and honest and taking responsibility

Love the game – Give others the chance to experience the same

Accessibility for all – Equal opportunities for all players, coaches and so on

You can access Football Queensland’s 2020-2022 Strategic Plan here:




Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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