Overview of Football Queensland’s 2020-2022 Strategic Plan

Last Friday, Football Queensland (FQ) released their 2020-2022 Strategic Plan for football in Queensland.

FQ claims their vision is to unite football in Queensland, focusing on an improved pathway structure for the game in the state.

The governing body have identified four key strategic pillars for the next three years.

They are participation, infrastructure, clubs and community, and leadership and people.

Participation: The main targets in this pillar are to improve participation numbers across the board. By 2022, FQ hope to have 90,000 registered players. This would be an increase of 20,000 players on current numbers.

The governing body hopes to have 3,000 more coaches registered by 2022, lifting the number of coaches in the state to 8,820.

With the continued rise of women’s football in Australia, FQ wants to capitalise on this by trying to attract 7,500 more women and girls to play football by 2022.

Finally, referees are also targeted in the plan, as FQ hopes to double the number of registered referees by 2022. This would result in 2,200 referees registered in the next three years.

Infrastructure: FQ want to clearly identify the required amount of state-wide facilities necessary to keep up with the increased demand (especially because of rapid growth in the women and girls’ sector). While quantity is important, that should not compromise the quality of the facilities.

FQ hope to have productive interactions with the State Government, to secure appropriate funding to improve the health of the game in Queensland.

Other plans include creating a home for football in Queensland, as well as researching the feasibility of a 20,000-seat football stadium to improve the professional side of the game.

Establishing centres of excellence around the state will be considered, with a large focus also on all football facilities being female friendly.

Clubs and Community: FQ will introduce a new shared services model for clubs across the state. This will help with the administration side of football, giving the clubs and community support in the areas of finance, marketing, referees and competitions.

The implementation of the National Club Development program and Academy Star Ratings, will further improve clubs as they strive to reach higher standards. Minimum standards will also be in place across the various levels of football in Queensland.

Coaches, referees and administrators will be not be left behind, as they will be provided with substantial education and development opportunities.

Talent pathways which are accessible for all are promised in the devised plan, including the implementation of Indigenous, culturally diverse and all abilities programs.

Leadership and People: FQ will conduct a review into the governance of football in Queensland. They will look to improve and tweak the administration model in the best interests of the game.

Strategies will be introduced to focus on improving the recruitment of volunteers, as well as retaining them and rewarding them adequately. These volunteers will be led and supported at all levels, on the back of improved governance practices and policies.

The governing body wants to enhance Football Queensland’s brand presence, whilst also investigating options and support for additional A-League/W-League teams.

FQ will assess their success in this category, in a variety of ways. This includes a hopeful increase in diversity among leadership positions within Football Queensland. Other factors measured include a Net Promoter Index Score, which will be decided by a survey completed by all participants and stakeholders.

FQ’s strategic pillars are followed by five areas of focus that are followed in everything they set out to do.

These five areas are:

Connected competitions – Creating pathways for players and clubs

Women and girls are the future – Making the most out of the potential of women in football

Transparency and accountability – Open and honest and taking responsibility

Love the game – Give others the chance to experience the same

Accessibility for all – Equal opportunities for all players, coaches and so on

You can access Football Queensland’s 2020-2022 Strategic Plan here:




Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Sydney FC members to pick and choose membership packs in 2021/22

Sydney FC has introduced an Aussie-first membership platform, with members to gain more control over the customisation of their membership packs.

Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

Football NSW grants webinar to aid clubs and associations


Football NSW in conjunction with ‘The Grants Guy’ are set to premiere a free Grants Zoom online webinar next Wednesday (September 22) at 6:30pm – 7:30pm.

FNSW clubs and associations will be provided with valuable information through the grants webinar, especially for applying for funding which have assisted many teams in the past in their pursuit of seeking facility upgrades amongst various other beneficial elements.

The webinar will provide a practical guide to grant writing for any football club seeking to attain funding by applying for the Greater Cities Sport Facility Fund and the Regional Sport Facility Fund in particular.

Both grants will be explained through the practical step by step webinar, and guidance will be provided as to how to apply for the Grants.

The following topics will be discussed:

  • How to apply for the grant – the do’s and don’ts
  • Eligibility & Answering the Question
  • Project Assessment, Evaluation, Rationale, Methodology
  • Budget & Acquittal
  • Getting Grant Ready and Planning your Club’s Application

For the Greater Cities and Regional Sport Facility Fund, the second and final round of the $100 million grant is available, with grants of up to $1 million offered to sport and recreation organisations and councils.

In Round 2, up to $46 million is available for projects that improve sports facilities and recreational spaces and enable more people to participate in sport and active recreation.

Grants from $100,000 up to $1 million are available for a range of projects including lighting, amenity buildings, clubrooms, change rooms and grandstands.

Round 1 resulted in $54 million awarded for 91 projects, with over $10 million awarded to football projects.

Round 2 is the final round of the program with applications closing at 12pm, on October 8, 2021.

Register for the webinar today by clicking here.

For any further questions please contact Football NSW’s Government Relation, Infrastructure and Funding Manager Daniel Ristic via email on danielr@footballfacilities.com.au.

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